WSPT

For the Stevens Point, Wisconsin radio station that held the call sign WSPT at 1010 AM from 1996 to 2011, see WPCN.
WSPT
City Stevens Point, Wisconsin
Broadcast area Stevens Point-Wisconsin Rapids
Branding 97.9 WSPT
Slogan Greatest Hits of the 60s, 70s and 80s
Frequency 97.9 MHz
First air date 1961
Format Classic Hits
ERP 100,000 watts
HAAT 103 meters
Class C1
Facility ID 2104
Transmitter coordinates 44°32′17.00″N 89°35′43.00″W / 44.5380556°N 89.5952778°W / 44.5380556; -89.5952778
Callsign meaning W Stevens PoinT[1]
Former callsigns WSPT (1961-1996)
WSPT-FM (1996-2012)
Owner Richard L. Muzzy
(Muzzy Broadcast Group, LLC)
Sister stations WKQH, WPCN
Webcast Listen Live
Website 979wspt.com

WSPT (97.9 FM) is a radio station broadcasting a classic hits format. Licensed to Stevens Point, Wisconsin, USA, the station serves the Stevens Point-Wisconsin Rapids area. The station is currently owned by Richard L. Muzzy, through licensee Muzzy Broadcast Group, LLC.[2]

Format history

For many years, WSPT was a dominant Top-40 station in the Wausau-Stevens Point market. originally an AM-FM Simulcast with its AM sister station at 1010 kHz, becoming FM-only when WSPT-AM became WXYQ in the Fall of 1977, airing a Country Music Format. Through the early 1990s WSPT popularity and ratings was second only to rival Wausau-based WIFC. During the early 90s, the station switched to a Mainstream Adult Contemporary format, branding itself as "Sunny 98". by the mid 90's they changed over to a Modern AC format as "Today's Music Revolution, 98 WSPT". In the 2000s, it segued to Hot AC as "97.9 WSPT" By 2005, it added ABC Radio's syndicated Adult Hits "Jack FM" format, returning to "97.9 WSPT" using Scott Shannon's "True Oldies Channel". When that syndicated format ceased operations on June 30, 2014, WSPT segued to its current Classic Hits format, airing Scott Shannon's "America's Greatest Hits" program on the Weekends.

References

  1. "Call Letter Origins". Radio History on the Web.
  2. "Welcome to Muzzy Broadcasting". Muzzy Broadcasting.
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