WISM-FM

WISM-FM
City Altoona, Wisconsin
Broadcast area Eau Claire, Wisconsin
Branding Greatest Hits 98.1
Frequency 98.1 MHz
First air date 1991
Format Classic hits
ERP 10,000 watts
HAAT 53 meters
Class C3
Facility ID 1130
Transmitter coordinates 44°46′36.00″N 91°28′30.00″W / 44.7766667°N 91.4750000°W / 44.7766667; -91.4750000
Callsign meaning WISconsin Madison, now WTDA, calls[1]
Owner Midwest Family Broadcasting
(Mid-West Management, Inc.)
Webcast Listen Live
Website greatesthits981.com

WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, USA, the station serves the Eau Claire area. WISM-FM first went on the air in November 1991 with a Classic Rock format and was owned by Alpenglow Communications. The station was bought[2] by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC.[3] The station was sold again in 2016 to Midwest Family Broadcasting for $970,000.[4]

On July 1, 2016, coincident with the sale to Midwest being consummated, WISM-FM changed their format from adult contemporary to classic hits, branded as "Greatest Hits 98.1".

References


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