The CRAPPs

The Communicative Relations Awards from PR Professionals, called The CRAPPs for short, is a UK-based award scheme created to celebrate the relationship between public relations professionals, journalists and bloggers. Founded by British public relations agency 10 Yetis in 2010, the awards are conducted entirely online.

History

Foundation

The inaugural awards were launched in the UK in November, 2010. They were created by 10 Yetis PR Agency and sponsored by Daryl Willcox Publishing.

When speaking to a Guardian newspaper blogger Leigh commented that "The media calendar is already full of awards, but the difference here is recognising the often-difficult relationship between journalists and PRs whilst having a bit of fun at the same time." [1]

The CRAPPs returned for its second year in November, 2011.

Format

Nomination process

Throughout the nomination process, members of the public relations industry were invited to nominate members of the British press for a variety of award categories.

Voting process

A shortlist of ten individuals was compiled in each category (excluding 'most approachable daily newspaper') based on the number of nominations. Users were invited to vote for one person in each category.

2010 Award categories

2011 Award categories

The CRAPPs returned in 2011 with more categories. A category entitled the 'most fanciable journalist (male/female)' award was included and then removed on the day the 2011 scheme launched. Leigh stated: 'The last thing we want to do is cause offence — our intention is to simply highlight the (at best) love/hate relationship between PR people and journalists in a light-hearted way.'[2]

The CRAPPs winners

2010

The journalist that makes you feel warm and furry on the inside

The 'most likely to tell you to sling your hook' award

The 'best blogger' PR award

Least twattish Twitterer — the must follow journo

Most approachable daily newspaper

Journalist you'd most like to bring to the dark side (employ as a PR)

2011

The journalist that makes you feel warm and furry on the inside

The 'most likely to tell you to sling your hook' award

The 'best blogger' PR award

Least twattish Twitterer - the must follow journo

Least twattish Twitterer - the must follow PR

Most approachable daily newspaper

Journalist you'd most like to bring to the dark side (employ as a PR)

Reception

During the 2010 awards, The CRAPPs received numerous mentions in the media. The Guardian,[1][3][4] The Daily Telegraph,[5] Press Gazette,[6] Communicate,[7] PR Daily,[8] Pocket-lint,[9] PRMoment [10] and numerous other blogs and media featured the inaugural campaign.

Daily Telegraph city editor Jonathan Russell commented, "My favourite award is for the journalist most likely to tell a PR to sling his or her hook. There will be stiff competition".[5]

Dominic Ponsford, editor of Press Gazette said "The PR industry is getting its own back on the journalistic community with the Communicative Relations Awards from PR Professionals." He continued, "Being nominated for any award by the PR industry has to be a mixed blessing for a journalist, and these ones certainly are".[6]

Ben Smith, of industry news website PRMoment commented that the awards celebrate the "often-contentious ‘special relationship’ PRs and journalists share" and said that they provide "a reason for banter between the two camps".[10]

The awards again received positive media attention in 2011, being featured by The Guardian,[11] Press Gazette[6] and PR industry websites PRmoment[12] and Behind The Spin[13] amongst others.

References

  1. 1 2 Plunkett, John (December 1, 2010). "Who deserves a Crapp award?". The Guardian.
  2. ↑ Leigh, Rich (November 15, 2011). "QUICK NOTE ABOUT THE CRAPPS MOST-FANCIABLE CATEGORY".
  3. ↑ Plunkett, John (November 18, 2010). "Crapps awards celebrate love-hate relationship between hacks and PRs". The Guardian.
  4. ↑ Plunkett, John (December 15, 2010). "Which journalists have got the Crapps?". The Guardian.
  5. 1 2 Russell, Jonathan (November 17, 2010). "Diary might just be up for the CRAPPS". The Daily Telegraph.
  6. 1 2 3 Ponsford, Dominic (December 1, 2010). "The CRAPPS: Journalist most likely to tell you to sling your hook and other award nominations". Press Gazette.
  7. ↑ "Get ready for the CRAPPs". Communicate. December 1, 2010.
  8. ↑ "Shortlist announced for best — and worst — of U.K. journalism and PR". PRDaily. December 2, 2010.
  9. ↑ "Pocket-lint reporter nominated for journalism award". December 10, 2010.
  10. 1 2 "Last day to vote on The CRAPPs!". PRMoment. December 13, 2010.
  11. ↑ "Which hacks will get the Crapps?". The Guardian. December 1, 2011.
  12. ↑ "Have you voted in the CRAPPS yet?". PRmoment.com. December 8, 2011.
  13. ↑ "The CRAPPs PR-journalist awards are back!". Behind the Spin. November 21, 2011.
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