Frank PR

Frank PR is a consumer public relations firm with offices in Camden Town, London, Sydney, Australia, and New York City, America. Frank PR was founded in September 2000 by CEO Graham Goodkind[1] and joint MDs Nadia Gabbie and Andrew Bloch.[2][3][4] In October 2007, Frank PR was acquired by Photon Group Limited (Photon), a specialist marketing and communications services company that is listed on the Australian Securities Exchange.[5] In March 2009, the Sydney office opened for business.[6] In August 2012, the New York office opened for business.[7][8]

Frank is the 29th largest PR consultancy in the UK with a fee income of £6.829m.[9]

In terms of revenue, Frank is the 5th largest PR firm in the UK.[10] In an international context, with the 2 offices and US$10.8m revenue, Frank is ranked as the 84th largest consultancy globally and in 2010 was the 5th fastest growing PR company of the top 250 in the world.[11]

Frank specialises in providing consumer public relations services to leading brands and products, challenger brands, entrepreneurial organisations, social movements and multinationals. As well as traditional consumer PR, Frank also has specialist teams offering digital, experiential, celebrity, corporate social responsibility and product placement based campaigns. Clients in the UK (as at May 2011) include Alton Towers,[12] Activision,[13] Beatbullying,[14] BlackBerry,[15] Disney,[16] Fosters, Grolsch,[17] Nestle,[18] npower,[19] Ocado, SodaStream [20] and Whitbread Hotels & Restaurants.[21] Clients in Australia (as at the same date) include BlackBerry, Football Federation Australia,[22] Pernod Ricard,[23] Reckitt Benckiser [24] and the Singapore Tourism Board.[25] Clients in New York (as at September 2012) include AMC Networks, celebrity personalities Bill and Giuliana Rancic, real estate search engine Trulia, and phone case maker LikeMyCase.[26]

The agency won Marketing’s PR Agency of the Year in 2004, 2005 and 2010,[27] making it the only agency to have received the award three times.

It has also won; Marketing Magazine's PR Agency of the Year in 2005, 2006 [28] and 2010,[29] PR Week Awards Consumer Campaign of the Year 2004, PR Week Awards Campaign of the Year Gold Award 2004, PR Week Awards Consumer Campaign of the year 2005, PR Week Awards Consumer Campaign of the year 2008,[30] PR Week Awards Consumer Campaign of the year 2010.[31]

Frank PR was commended as Marketing Magazine’s PR Agency of the Year in 2011[32] and 2012.[33]

The agency has however been criticised by a prominent London blogger for ignoring requests not to be contacted by the company.[34]

References

  1. ↑ "Profile: Graham Goodkind". PR Week. 2007-11-14. Retrieved 2011-05-11.
  2. ↑ "The Importance of Being Frank". Gorkana. 2010-03-05. Retrieved 2011-05-11.
  3. ↑ "Andrew Bloch: Frankly A Success". Behind The Spin. 2012-12-14. Retrieved 2012-12-20.
  4. ↑ Vickers, Amy. "Graham Goodkind launches Frank PR". the Guardian. Retrieved 2015-12-03.
  5. ↑ "Frank Hotwire Sold". Brand Republic. 2007-10-17. Retrieved 2011-05-11.
  6. ↑ "Frank PR Walk The Talk". B and T. 2009-03-04. Retrieved 2011-05-11.
  7. ↑ "British Agencies See Opportunities in the Americas". The New York Times. 2012-09-11. Retrieved 2012-09-11.
  8. ↑ "Frank PR Launches In New York". Holmes Report. 2012-07-18. Retrieved 2012-07-18.
  9. ↑ "Top 50 Consumer Consultancies". PR Week. 2009-05-13. Retrieved 2011-05-11.
  10. ↑ "Frank PR Walk The Talk". B and T. 2009-03-04. Retrieved 2011-05-11.
  11. ↑ "The Holmes Report Top 250 Global Rankings 2010" (PDF). The Holmes Report. 2009-12-31. Retrieved 2011-05-11.
  12. ↑ "PRCA Awards Winners 2010". PRCA Report. 2010-10-27. Retrieved 2011-05-12.
  13. ↑ "Frank Promote Video Game Pioneer Activision". PR Week Report. 2008-05-15. Retrieved 2011-05-12.
  14. ↑ "National Charity Beatbullying Launches Big March Campaign". PR Week Report. 2010-11-05. Retrieved 2011-05-12.
  15. ↑ "Good Relations Appointed Blackberry Brief Across UK Europe". PR Week. 2011-04-05. Retrieved 2011-05-12.
  16. ↑ "New PR Manager at Disney". Gorkana. 2010-11-17. Retrieved 2011-05-12.
  17. ↑ "Frank PR". Holmes Report. 2011-02-19. Retrieved 2011-05-12.
  18. ↑ "Come In Spinner". Gorkana. 2010-10-29. Retrieved 2011-05-12.
  19. ↑ "Frank Lands npower Consumer Account". PR Week. 2006-12-06. Retrieved 2011-05-12.
  20. ↑ "Frank Support SodaStream Relaunch". PR Week. 2010-01-19. Retrieved 2011-05-12.
  21. ↑ "Premier Inn Hotels Award Consumer Trade Brief". PR Week. 2009-07-15. Retrieved 2011-05-12.
  22. ↑ "Frank PR in Soccer Win". Mumbrella. 2010-10-21. Retrieved 2011-05-12.
  23. ↑ "Frank PR in Soccer Win". Mumbrella. 2010-10-21. Retrieved 2011-05-12.
  24. ↑ "Frank PR Scoops Veet". BandT. 2010-09-02. Retrieved 2011-05-12.
  25. ↑ "Frank PR Scoops Singapore Tourism". BandT. 2011-05-06. Retrieved 2011-05-12.
  26. ↑ "AMC selects rebranded Frank". PR Week US. 2012-09-11. Retrieved 2012-09-11.
  27. ↑ "Adam Eve Leads 2010 Agency Winners". Marketing Magazine. 2010-12-07. Retrieved 2011-05-12.
  28. ↑ "Adam Eve Leads 2010 Agency Winners". Marketing Magazine. 2010-12-07. Retrieved 2011-05-12.
  29. ↑ "Adam Eve Leads 2010 Agency Winners". Marketing Magazine. 2010-12-07. Retrieved 2011-05-12.
  30. ↑ "UK PR Week Awards 2008". PR Hall of Fame. 2008-10-23. Retrieved 2011-05-12.
  31. ↑ "PR Week Awards 2010" (PDF). PR Week. 2010-12-22. Retrieved 2011-05-12.
  32. ↑ "PR Agency of the Year". PR Week. 2011-12-13. Retrieved 2012-12-20.
  33. ↑ "PR Agency of the Year". Marketing Magazine. 2011-12-11. Retrieved 2012-12-20.
  34. ↑ "In which I name and shame a PR agency". IanVisits. 2013-10-29. Retrieved 2013-10-29.

External links

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