Su-Kam Power Systems

Su-Kam Power Systems Ltd.
Private
Industry Energy
Founded 1998 (1998)[1]
Founder Kunwer Sachdev
Headquarters Plot No. 54, Udyog Vihar, Phase VI, Sector-37, Gurgaon, Haryana, India[2]
Area served
 Worldwide
Key people
 Kunwer Sachdev (MD)
Products inverters, batteries, UPS, solar power solutions, batteries
Website www.su-kam.com

Su-Kam Power Systems Ltd. is an Indian power solutions provider which sells its products in more than 70 countries.[3][4][5] The company provides power back-up solutions for both domestic as well as industrial markets, and focuses on eco-friendly energy solutions like solar power. Some of the major products include solar charge controller,[6] solar power conditioning units, solar grid-tie inverters,[7] solar off-grid power systems, home inverters, home UPS, Online UPS, line interactive UPS, batteries, battery chargers and Battery Equalizers.[4]

It sells through its network of 1,200 distributors and 25,000 dealers.[8] Su-Kam Power Systems is India's leading solar power solutions company.

History

Su-Kam was founded by Kunwer Sachdev in 1988 as a cable TV company with an investment of Rs. 10000.[9] Kunwer Sachdev said in an interview to Business Today that he was frustrated with frequent break-down of his home inverter, so one day he decided to open it to look for the problem – that is how he got the idea to manufacture inverters himself.[10]

Sachdev stated in an interview that the first inverter he made after testing and experimentation did not get a positive response, so he continued working on the product's technology and soon Su-Kam’s inverters sales picked up.[11] He also said in the same interview that Su-Kam was the first Indian company to advertise in newspapers and to persuade dhaba owners across India to put Su-Kam’s boards – a marketing strategy which was followed by Vodafone and Airtel.[11]

Corporate management and revenues

Kunwer Sachdev, the entrepreneur founder of Su-Kam Power Systems Limited is the Managing Director of the company. The Anil Dhirubhai Ambani Group and Temasek Holdings (the investment arm of the Government of Singapore) together launched Reliance India Power Fund, a $200 million private equity fund, which has invested 20% of the paid-up capital of the company.[12][13][14]

In a press statement, Kunwer Sachdev has that Su-Kam is expected to make 1200 crore revenues in fiscal year 2014-15 - Rs 500 crore would come from the battery business followed by Rs 400 crore from the inverter sales, rooftop solar power business is expected to generate around Rs 300 crore revenues.[15]

Su-Kam is also planning to enter into consumer financing to target lower income groups. It is going to det up a Non-Banking Finance Company (NBFC). Sachdev said in an interview to The Hindu that the investment on the venture to finance low-income consumers would be Rs.20 crore. Su-Kam is expecting to bring Rs.10 crore and for the rest approach banks.[8]

Innovations and patents

In public statements, Kunwer Sachdev has said that Su-Kam was the first Indian company to introduce DSP sinewave inverters and plastic-body inverters in India.[16][17]

Su-Kam is also said to have filed largest number of patents in the power back-up industry - an average of 2 patents every month.[18]

Su-Kam was the first company in the world to launch plastic body inverters. India Today included Su-Kam's plastic body inverters in the list of top 10 innovations of the decade in 2010. The design uses advanced plastics which can withstand high temperatures[19]

Su-Kam launched India's first touchscreen Solar PCU which has MPPT solar charge controller. It can be monitored through smartphones through its in-built wifi.[20]

Su-Kam has introduced solar street lights with in-built lithium ion battery which is more efficient than traditional lead acid based solar street lights.[21]

Su-Kam's focus on solar products

According to Kunwer Sachdev's interview in Forbes India, Su-Kam is now shifting its focus from conventional UPS, inverters, and batteries to solar products.[22] As per a report published by Bridge to India in 2014, Su-kam with 20.6% market share and pan India presence is the biggest player in the residential solar market. Su-kam is also the biggest domestic inverter supplier with 32% market share in the off-grid and hybrid inverters segments, according to the report.[23][24]

Su-Kam provides customised solar power solutions for educational institutions, petrol pumps, hospitals, industries, defence barracks, and government buildings. It has undertaken solar projects for Tamil Nadu Energy Development Agency, Assam State Electricity board, Madhya Pradesh Forest Department, Loyola College of Chennai, Ashok Leyland, and Assam Rifles[25]

"Solar power system contributes around 25 per cent to the total business of Su-Kam, and its target is to grow it to 50 per cent of the total turnover", said Su-Kam in an interview to Business Standard.[26]

Solar installations done by Su-Kam

Su-Kam Power Systems has installed solar power systems across 10,000 houses in seven districts under the Tamil Nadu Chief Minister’s Solar Powered Green House Scheme,.[27]

The company has installed 1MW Solar Power Plant at Punjab Engineering College in Chandigarh.[28]

In May 2014 Su-Kam won a tender from Uttar Pradesh New and Renewable Energy Development Agency to install and commission solar power systems in 40,000 rural households in Uttar Pradesh.[29]

It also installed 250kwp mini off-grid solar system to electrify Fakirpura and Chanduahar villages in Kannauj. These villages have never been electrified before. The inauguration of solar plant was done by Dr. APJ Abdul Kalam and Chief Minister of Uttar Pradesh Akhilesh Yadav.[30][31]

Su-Kam has installed 50 kW solar grid-tie system at Delhi Jal Board's office in Delhi[32]

Su-Kam installed 40kwp solar power system at Allied Engineering Works which is said to generate 56,000 units of electricity[33]

Su-Kam's Association with FIEM

Su-Kam has collaborated with Fiem industries to sell LED lighting products under the name of 'Su-Kam Fiem' in Indian and international retail market.[34]

Foreign operations and exports

Kunwer Sachdev has said in an interview to India Infoline that Su-Kam's exports are growing. Su-Kam's total exports contribute around 12-15% of the revenue of its entire business, and most of it comes from Africa.[35] Su-Kam has also been awarded with the title 'Africa's Most Reliable Inverter Brand'[36]

Su-Kam has won a solar project to power 35 schools in Rwanda.[37] It has also set up a product experience in Uganda. According to media statements, Su-Kam has solar projects in Nigeria, Gabon, Afghanistan and Malawi.[38]

Su-Kam has installed 2000 solar street lights in Kango, Mouila and Bitam villages of Gabon. The company has also installed hybrid power systems that make use of wind and solar energy in five remote villages in Malawi - Chigundu, Mdayaka, Eluyumi, Kumbande and Kadzuwa.[39]

Awards

Su-Kam has won the following awards:

CSR initiatives

Su-Kam has adopted village Baniyani in Rohtak district of Haryana which is the native village of Manohar Lal Khattar, the current Chief Minister of Haryana. The company is going to develop it under public-private partnership model. The MD of Su-Kam said in an interview to a newspaper that Su-Kam would provide facilities at the government school and streetlights in the village.[48]

After the Earthquake in Nepal in April 2015, Su-Kam distributed food and 800 solar home lighting systems to the victims.[49][50]

Coverage in Books and TV Media

The making of Su-Kam and Kunwer Sachdev's entrepreneurship has been featured in books such as 'Connects the Dots by Rashmi Bansal[51] and Porus Munshi's book 'Making Breakthrough Innovations Happen: How 11 Indians Pulled Off the Impossible [52]

Discovery Channel India aired a documentary called 'Sun Fuel India' which shows how Su-Kam's solar installations are helping Indian villages and cities go solar.[53]

References

  1. ↑ http://www.su-kam.com/corporate-story.aspx
  2. ↑ http://www.su-kam.com/office-addresses.aspx
  3. ↑ "Company Profile by ISI Emerging Markets". Securities.com. Retrieved 2012-11-16.
  4. 1 2 "Superbrands India magazine coverage" (PDF). Retrieved 2012-11-16.
  5. ↑ "Leadership Lessons from the Road Less Travelled, Conversations with High Achievement Entrepreneurs". Ststephens.edu. 2009-08-28. Retrieved 2012-11-16.
  6. ↑ "Su-Kam launches solar charge controller". Times of India. 8 August 2014.
  7. ↑ "Su-Kam to install solar inverters for Delhi Jal Board". Business Standard. 12 March 2015.
  8. 1 2 "Inverter maker Su-Kam mulls consumer finance foray". The Hindu. 27 January 2015.
  9. ↑ "Why Su-Kam is looking up to the sun". Forbes (India). 11 Dec 2014.
  10. ↑ "Dark Horse". Business Today. 28 Dec 2006.
  11. 1 2 "My Entrepreneurial Journey". Silicon India. 2 February 2011.
  12. ↑ Tejeesh N. S. Behl (2009-10-28). "Power-backed Su-Kam gains in strength". Livemint.com. Retrieved 2012-11-16.
  13. ↑ "Su-Kam experience: From hostage to riches". Moneycontrol.com. Retrieved 2012-11-16.
  14. ↑ PTI (2006-12-24). "Su-Kam set to enter US market". Articles.economictimes.indiatimes.com. Retrieved 2012-11-16.
  15. ↑ "Su-Kam to set up NBFC to create market for sub-Rs 7,000 price inverters". Business Standard. 22 January 2015.
  16. ↑ "My Entrepreneurial Journey". Silicon India. 2 February 2011.
  17. ↑ "Inverters Replacing Gensets in Offices". EFY Times. 18 April 2011.
  18. ↑ "Su-Kam ties up with Dhampur Sugar to sell solar power products". Business Standard. 30 January 2014.
  19. ↑ "Spirit of India: Ignited Minds". India Today. 26 April 2010.
  20. ↑ "Su-kam Launches Touch Screen Solar PCU". Business World. 23 January 2016.
  21. ↑ "Su-Kam's solar street light is sans grid link". The Hindu. 26 April 2016.
  22. ↑ "Why Su-Kam is looking up to the sun". Forbes (India). 11 Dec 2014.
  23. ↑ "Su-Kam Ranked As The Top Player In Residential Solar Market By Bridge To India Report". Electronics for You. 28 November 2014.
  24. ↑ "Solar Rooftop Map 2014" (PDF). Bridge to India. 31 October 2014.
  25. ↑ "Su-Kam to offer solar installations to Tata Power consumers". Hindu Business Line. 6 August 2013.
  26. ↑ "Su-Kam Power to invest Rs 60 cr in rooftop solar systems". Business Standard. 1 May 2014.
  27. ↑ "Su-Kam installs solar power system in TN houses". The Hindu. 2 May 2014.
  28. ↑ "Su-Kam to set up 1 MW solar plant for Punjab Engineering College". Energy Next. 24 January 2014.
  29. ↑ "Su-Kam wins solar power project for 40,000 UP rural homes". The Economic Times. 3 April 2014.
  30. ↑ "Kalam inaugurates mini solar plant in Dimple Yadav's constituency". Business Standard. 7 July 2015.
  31. ↑ "Kalam opens solar power plant". Times of India. 8 July 2015.
  32. ↑ "Su-Kam to install solar inverters for Delhi Jal Board". Business Standard. 12 March 2015.
  33. ↑ "Su-Kam installs 40KWpGrid-Tie Rooftop Solar PV power plant". Economic Times. 6 November 2015.
  34. ↑ "Fiem Industries inks MoU to establish JVC in India". Mint (newspaper). 6 September 2016.
  35. ↑ "Kunwer Sachdeva, Found and MD, Su-Kam". India Infoline. 3 January 2015.
  36. ↑ "Su-Kam Adjudged Africa's Most Reliable Inverter Brand". Business Day. 4 September 2013.
  37. ↑ "Su-Kam Power Solutions bags contract for solar plant in Rwanda". Economic Times. 12 August 2013.
  38. ↑ "Su-Kam to offer solar installations to Tata Power consumers". Economic Times. 6 August 2013.
  39. ↑ "Su-Kam's impact on lighting up Africa". African Review. 4 Arpril 2016. Check date values in: |date= (help)
  40. ↑ "Su-Kam Bags the National Quality Excellence". Energetica India. 7 March 2014.
  41. ↑ "Su-Kam Bags Innovative 100 Awards 2013". Energy Next. 8 January 2014.
  42. ↑ "Su-Kam Receives Asia's Most Promising Brand Award". IT Voice. 11 October 2011.
  43. ↑ "Inverting Power Cuts". Times of India. 19 March 2011.
  44. ↑ "Asian Leadership Awards". Asian Leadership Awards.
  45. ↑ "Announcing Winners of Indian Rooftop Solar Leadership Awards at IRSS 2016". Solar Quarter.
  46. ↑ "Su-Kam bags ASSOCHAM National Brand Summit & Excellence Awards 2016". The Hans India. 22 April 2016.
  47. ↑ "Su-Kam showcase wide range of Innovative Solar products at the 25th edition of 'Intersolar Expo 2016'". Electronics Maker. 20 October 2016.
  48. ↑ "Power appliances company to develop CM's native village". Tribune India. 10 April 2015.
  49. ↑ "Nepal Earthquake: Su-Kam Pulling Out All Stops To Aid The Rescue Mission". EFY Times. 1 May 2015.
  50. ↑ "Nepal Earthquake: Su-Kam Pulling Out All Stops To Aid The Rescue Mission". Eletimes. 1 May 2015.
  51. ↑ "These entrepreneurs didn't need an MBA". Daily News and Analysis. 13 June 2010.
  52. ↑ Munshi, P. (2009). Making Breakthrough Innovation Happen: How Eleven Indians Pulled Off the Impossible. Collins Business. ISBN 9788172237745.
  53. ↑ "Sun Fuel: Powering India". 6 November 2015.
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