Northern Avenue, Yerevan

Northern Avenue
<span class="nickname" ">Հյուսիսային Պողոտա

Northern Avenue
Length 450 m (1,480 ft)
Width 27 m
Location Kentron district, Yerevan Armenia
Construction
Inauguration 2007

Northern Avenue (Armenian: Հյուսիսային Պողոտա), is a pedestrian avenue in Yerevan, Armenia, opened in 2007. It is located in the central Kentron district and links Abovyan Street with Freedom Square on Tumanyan street. It has a length of 450 metres (1,480 ft) and a width of 27 metres (89 ft).

Located in downtown Yerevan, the avenue is mainly home to luxurious residential buildings, high-end branded shops, commercial offices, coffee shops, hotels, restaurants, and nightclubs.

History

The symbolic key of Yerevan
View from the Cascade

Although it was planned by the main architect of Yerevan Alexander Tamanian in 1924, the actual plan was never implemented during the Soviet period. A decade after the collapse of the Soviet Union, the Yerevan City Council decided to set for the construction of the avenue. According to the original plans, the National Gallery and the History Museum at Republic Square were never meant to be built on the current location, so Northern Avenue ends near their building, rather than opening directly into Republic Square.

The construction of the avenue started on 26 March 2002, based on the original plan of Alexander Tamanian which was developed and redesigned by architect Jim Torosyan.[1]

The construction of the avenue was financed by the private sector. First, the government bought up all the small informal properties along the route of the street, consolidated the land into larger, more feasible lots for high-rise developers, and auctioned those lots off. This process was done section by section, and raised a great deal of complaints from the previous landowners.

Based on its revised design, the Northern Avenue is home to 4 small squares and 11 buildings with an average height of 9 floors. Many types of stone were used in the construction including basalt, granite, travertine and tufa. The avenue has a 2-story underground parking area.[2]

The official inauguration of the avenue took place on 16 November 2007. However, it was entirely renovated in 2014, and the 2-story parking area was partially converted into an underground shopping mall, with escalators leading on the Northern Avenue.

Shops

Emporio Armani at the Northern Avenue

The Northern Avenue is home to a number of fashion brands including: Armani, Bata, Burberry, Clarks, ECCO, Ermenegildo Zegna, GANT, Geox, Luisa Spagnoli, Massimo Dutti, Steve Madden, NewYorker, Tommy Hilfiger, Calvin Klein and Desigual. [3][4][5]

Many restaurants and coffee-shops are also operating on the avenue including Cinnabon, Segafredo, KFC and Baskin Robbins.

On 14 May 2016, the two-leveled underground "Tashir Street Shopping Gallery" was opened along the Avenue, with the first level containing the shopping centre, and the second being home to the parking area.[6]

References

Coordinates: 40°10′56″N 44°30′53″E / 40.18222°N 44.51472°E / 40.18222; 44.51472

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