KWIC (FM)

KWIC
City Topeka, Kansas
Broadcast area Topeka, Kansas and Douglas County, KS & Osage County, KS
Branding 99.3 the Eagle
Slogan Classic Hits
Frequency 99.3 MHz
First air date 1992 (as KESC-FM)
Format Classic Hits
ERP 6,800 watts
HAAT 164 meters
Class C3
Facility ID 39997
Transmitter coordinates 39°03′50″N 95°45′50″W / 39.0639°N 95.7639°W / 39.0639; -95.7639Coordinates: 39°03′50″N 95°45′50″W / 39.0639°N 95.7639°W / 39.0639; -95.7639
Callsign meaning KWICk
(after its previous moniker, "Quick 99.3")
Former callsigns KESC-FM (1992-1996)
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KMAJ-FM, KDVV, KMAJ (AM)
Webcast Listen Live
Listen Live via iHeart
Website www.eagle993.com

KWIC (99.3 FM) is an American radio station broadcasting a classic hits format. Licensed to Topeka, Kansas, U.S., the station is currently owned by Cumulus Media.

History

1992–1993: KESC

This was a temporary set of call letters.[1]

1993–1996: KWIC – Quick 99.3

The KWIC call letters were first assigned June 30, 1993. The station went on the air in April 1994.[1]

1996–1999: KWIC – Hot 99.3

This was fed from ABC's Platinum Gold service.[1]

1999–2004: KWIC – Oldies 99.3

Cumulus swapped formats between 99.3 and 102.9. KWIC picked up the satellite oldies format, although they added local hosts for morning drive and middays. 102.9 picked up a locally based Top 40 format. But the oldies on 99.3 was faring much better.[1]

2004–present: KWIC – 99.3 the Eagle

Soon after a local country station received a new owner, we got this suspicious format change from Cumulus, which cut into two of their other stations, KDVV and KMAJ-FM. I suspected at the time the owner of that country station had designs on a format change of their own to cut in to KDVV or KMAJ. KWIC has rated in the middle-to-upper part of the ratings for most of its span.[1]

Programming

Beginning with the 2014-15 season, KWIC, along with KMAJ (AM) (1440), will be home to the Kansas Jayhawks football and basketball (men/women's) teams.[2] Previously, the games had been aired on WIBW (AM) (580).[2]

References

  1. 1 2 3 4 5 KWIC History
  2. 1 2 KWIC and KMAJ AM pick up rights to the KU football and basketball games
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