KMDL
City | Kaplan, Louisiana |
---|---|
Broadcast area | Lafayette metropolitan area |
Branding | 97-3 The Dawg |
Slogan | "Acadiana's Best Country" |
Frequency | 97.3 (MHz) (also on HD Radio) |
First air date | August 1, 1981 |
Format | Country |
ERP | 38,000 watts |
HAAT | 171 meters |
Class | C2 |
Facility ID | 59289 |
Callsign meaning | K-Middle (original branding) |
Owner |
Townsquare Media (Townsquare Media of Lafayette, LLC) |
Sister stations | KFTE, KHXT, KPEL, KPEL-FM, KROF, KTDY |
Webcast | Listen Live |
Website | 973thedawg.com |
KMDL (97.3 FM, "97.3 The Dawg") is a country music formatted radio station in Lafayette, Louisiana.
The station is an affiliate of the New Orleans Saints radio network.[1]
History
KMDL began broadcasting August 1, 1981 with 3,000 watts at 97.7.[2] When KMDL signed on, it was a local Kaplan station with a marginal signal over the Lafayette market. In 1991, in an effort to better serve the market as a whole, KMDL upgraded to 40,000 watts and moved to 97.5. The move lasted for a short time, however, as interference forced the station to move back to 97.7 until it was found that the station could move to 97.3 interference-free.
KMDL has been in a country format since first signing on as "K-Middle," in reference to 97.7 appearing in the middle of the dial on an analog radio. After moving to 97.3, KMDL dropped the "K-Middle" branding and identified only using frequency and call letters until shifting from a traditional country format to a current hit-based country format in September 1995, at which it began identifying as "the Dawg," a reference to USL's then-Bulldog mascot.
HD radio
An Ibiquity-licensed station, KMDL began broadcasting HD Radio in November 2007. Currently, KMDL does not multicast.
References
- ↑ "Saints Radio Network Stations". New Orleans Saints. Retrieved February 25, 2009.
- ↑ Broadcasting/Cablecasting Yearbook 1984
External links
- Query the FCC's FM station database for KMDL
- Radio-Locator information on KMDL
- Query Nielsen Audio's FM station database for KMDL
Coordinates: 30°02′56″N 91°59′49″W / 30.049°N 91.997°W