DuJour Media
| Editor in Chief | Nicole Vecchiarelli |
|---|---|
| Categories | Lifestyle |
| Frequency | Monthly |
| Total circulation | 150,000 |
| Founder | Jason Binn |
| First issue | September 2012 |
| Company | DuJour Media |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website |
www |
DuJour is a print and digital luxury lifestyle publishing brand that focuses on art, fashion, design, entertainment, travel and more. Its chief publication is DuJour Magazine, which caters to the wealthy. In order to receive DuJour, subscribers have to fulfill wealth requirements.[1]
History
Jason Binn, who founded Niche Media launched the publication in August 2012.[1][2] Its editor-in-chief is Nicole Vecchiarelli, who edited InStyle[3] and the publication targets high-net-worth consumers.
In DuJour's debut, the cover featured Christy Turlington, who was photographed by Bruce Weber.[4][5] DuJour Media created a hybrid business model with a quarterly print magazine and monthly online editions.[6][7]
The publication is distributed to more than 150,000; a majority of readers culled by access to data and including criteria such as the top most affluent markets in the country including Miami, New York, Los Angeles, Chicago and more.[8] Readers are among an average net worth of $5 million, average home values in excess of $1 million and an average income in excess of $200,000. The monthly online edition is sent to Gilt’s top three million spending individuals out of their nine million members.[1]
Binn, who serves as chief advisor to Gilt Groupe’s CEO Kevin Ryan, enhanced his partnership with Gilt prior to the magazine’s launch.[9]
In 2015, the magazine brought on former "New Yorker" Executive Director of Print and Integrated Sales, Leslie Farrand as its chief revenue officer.[10]
Notable Activities
- DuJour's founder Jason Binn held an exclusive interview with Los Angeles Clippers owner Donald Sterling, following his racist rant,[11] in which he admitted that he wished he had paid off his ex-girlfriend.[12][13]
- DuJour.com was awarded a Webby for Best Home/Welcome Page with an honorable mention for Best Structure and Navigation in 2013, and was a 2014 Webby Award finalist for Best Web Magazine.[14][15]
- DuJour was selected as the Best Newcomer in the AdWeek Hot List Readers’ Choice Poll of 2013,[16] and as Hottest Lifestyle Magazine in 2014.[17]
- DuJour won a Min’s Editorial & Design Award for Best Print Launch & Best Website Design in 2013[18] and was a finalist for Best Investigative Journalism in 2013 and 2014.[19]
- In 2014, DuJour was named among the Reader’s Choice Award Top 10 Covers by ASME.[20]
References
- 1 2 3 Wilson, Eric (8 Aug 2012). "Us Weekly, for a Lot Fewer of Us". New York Times. Front Row.
- ↑ Kelly, Keith (29 Feb 2012). "On tap: Jason Binn's media venture Du Jour". New York Post.
- ↑ Grant, Drew. "The Division of DuJour's Labor" (21 Sep 2012). The Observer.
- ↑ Maza, Eric (28 Jan 2013). "Bruce Weber Lenses for DuJour Magazine". Fairchild Publishing. Women's Wear Daily.
- ↑ Cohen, Michael (21 Aug 2012). "Christy Turlington Burns: Grace Is '8 Going on 14'". Time Inc. People Magazine.
- ↑ Levere, Jane (11 Aug 2014). "Two Luxury Names Expand Their Marketing Collaboration". New York Times.
- ↑ Dujour, Media. "Niche Media Founder Jason Binn Launches DU JOUR Magazine". PR Newswire.
- ↑ Binn, Jason (1 Jan 2016). "DuJour Media Kit". DuJour Media Kit 2016: 6.
- ↑ Bazilian, Emma. "Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy" (27 Feb 2012). AdWeek.
- ↑ Steigrad, Alexandra (9 Sep 2015). "DuJour Hires Leslie Farrand as Chief Revenue Officer". Fairchild Publishing. WWD.
- ↑ Dillon, Nancy (22 Apr 2016). "Disgraced ex-Clippers owner Donald Sterling appeals dismissal of $1B antitrust suit against wife, NBA commissioner Adam Silver". New York Daily News.
- ↑ Binn, Jason (1 May 2014). "I Wish I Had Just Paid Her Off". DuJour Media. DuJour Magazine.
- ↑ Koblin, John (4 May 2014). "For Luxury Magazine, an Unusual Exclusive". New York Times.
- ↑ "2013 /Web /Best Home/Welcome Page". The Webby Awards.
- ↑ "2014 /Web /Magazine". The Webby Awards.
- ↑ Bazilian, Emma; Moses, Lucia (2 Dec 2013). "Check Out All of the Winners in the Print Category From This Year's Hot List Including the editor and publisher of the year". Adweek.
- ↑ Bazillian, Emma. "Check Out the Winners of the Magazine Hot List Bazaar is best of 2014, plus our picks for editor and publisher of the year". Adweek.
- ↑ "min's 2013 Editorial & Design Awards Winners and Honorable Mentions". Competitive Intelligence for Media Leaders. Access Intelligence, LLC.
- ↑ "Editorial Print-Investigative". Competitive Intelligence for Media Leaders. Access Intelligence, LLC.
- ↑ magazine.org. "Readers' Choice Award Top 10 Covers". Magazines. The Association of Magazine Media.