Buzby

This article is about the yellow cartoon bird. For the snooker player, see Neal Foulds. For the ceremonial military headgear, see Busby. For The video game Bobcat, see Bubsy (series).
A badge featuring Buzby and his catchphrase
A badge featuring Buzby and his catchphrase

Buzby was a yellow (later orange) talking cartoon bird, launched in 1976 as part of a marketing campaign by Post Office Telecommunications, which later became British Telecommunications (BT).[1]

Overview

Buzby appeared in a series of television commercials with the catchphrase: "Make someone happy with a phone call".[2] Buzby's voice was provided by Bernard Cribbins.

The campaign spawned many marketing items, such as toys, badges, a comic strip in TV Comic, and books, and lasted until well into the 1980s. British Telecom produced and sold a "Buzby" wrist watch with Buzby perched on the second hand. The watch had a blue strap.

References

  1. ↑ Neil McKeown, Case Studies and Projects in Communication, Routledge, 1982, pp.51-6. ISBN 0-416-30740-X.
  2. ↑ Victor Bignell, Joyce Fortune, Understanding Systems Failures, Manchester University Press, 1984, p. 166, ISBN 0-7190-0973-1.


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