BT MyDonate

BT MyDonate
Non-profit
Industry Telecommunications
Founded 6 April 2011
Headquarters BT Centre,
London, United Kingdom
Area served
 United Kingdom
Owner BT Group
Website www.btplc.com/mydonate
www.bt.com/mydonate

BT MyDonate (simply MyDonate) is a not-for-profit online fundraising service provided by United Kingdom telecommunications company BT Group for charities in the UK, and was launched on 6 April 2011 as part of BT's investment to the community. The service passes on 100% of all donations made through the site to the charity, excluding credit/debit card charges and doesn't charge a subscription fee or take commission. The service allows people to register to give money to charity or collect fundraising donations.[1] As of 31 December 2015, BT MyDonate reached over 8,750 charities, making it one of the most popular giving platforms in the UK.[2]

History

On 6 April 2011, BT Group launched the first online not-for-profit fundraising service for UK charities called BT MyDonate as part of its investment to the community. The service will pass on 100% of all donations made through the site to the charity, and unlike other services which take a proportion as commission and charge charities for using their services, BT will only pass on credit/debit card charges for each donation. The service allows people to register to give money to charity or collect fundraising donations. BT developed MyDonate with the support of Cancer Research UK, Changing Faces, KidsOut, NSPCC and Women's Aid.[1][3][4]

Operations

BT MyDonate is currently available to UK charities in England, Wales, Scotland and Northern Ireland only. However, anyone outside of the UK can make a donation using BT MyDonate although BT will only be able to claim Gift Aid on the charity's behalf if they pay tax in the UK.[5]

Gift Aid processing

In the UK, donations by individuals are treated as being given after the deduction of income tax at the basic rate (20% in 2011), and charities can reclaim the basic rate income tax paid on the gift from HMRC via Gift Aid.

Charities on BT MyDonate can fill in the necessary legal forms to authorise BT to collect Gift Aid on their behalf for donations made to their charity, provided that they are registered with HMRC. If donors confirm they are UK taxpayers, they will be able to add Gift Aid to their donation if their chosen charity has registered with HMRC, and if the charity has authorised BT to collect Gift Aid on their behalf, BT will collect the money from HMRC.[6][7]

Fees

BT MyDonate is a not-for-profit online fundraising service and is free for charities to use as there are no set up, subscription or commission fees. Every penny of the money donated (excluding credit/debit card charges - 1.3% Credit Card, 15p Debit Card) is paid to the charity and BT can also collect Gift Aid on the charity's behalf to maximise their fundraising.[8]

For a £10 donation, the charity will receive the following:

Donation £10
Reclaim Tax (Gift Aid) £2.50
Commission fee £0.00
Credit Card Processing fee £0.13
Debit Card Processing fee £0.15
VAT £0.00
Charity receives (Credit Card) £12.37
Charity receives (Debit Card) £12.35

See also

References

  1. 1 2 Smithers, Rebecca (6 April 2011). "Charitable giving: BT launches website where 100% of donations go to charity". The Guardian. UK. Retrieved 14 February 2016.
  2. ↑ "2015 Review". BT MyDonate. 27 January 2016. Retrieved 14 February 2016.
  3. ↑ Warman, Matt (6 April 2011). "BT launches MyDonate JustGiving donations rival". The Telegraph. Retrieved 14 February 2016.
  4. ↑ Evans, Tara (6 April 2011). "BT launches charity giving service". This is Money. Retrieved 14 February 2016.
  5. ↑ "You're a global business. Does MyDonate work outside the UK?". BT MyDonate. Retrieved 14 February 2016.
  6. ↑ "Will MyDonate collect Gift Aid on our behalf?". BT MyDonate. Retrieved 14 February 2016.
  7. ↑ "I am a UK taxpayer. Will my chosen charity benefit from Gift Aid?". BT MyDonate. Retrieved 14 February 2016.
  8. ↑ "Will it cost us anything to use MyDonate?". BT MyDonate. Retrieved 14 February 2016.
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