7/27

This article is about the Fifth Harmony album. For 27th of July, see July 27. For other uses, see 727 (disambiguation).
7/27

Deluxe edition cover
Studio album by Fifth Harmony
Released May 27, 2016 (2016-05-27)
Recorded 2015–16
Genre
Length 34:33
Label
Producer
Fifth Harmony chronology
Reflection
(2015)		 7/27
(2016)
Singles from 7/27
  1. "Work from Home"
    Released: February 26, 2016
  2. "All in My Head (Flex)"
    Released: May 31, 2016
  3. "That's My Girl"
    Released: September 27, 2016

7/27 is the second studio album by American girl group Fifth Harmony and was released on May 27, 2016, by Syco Music and Epic Records.[3] The album is the follow-up to their 2015 debut studio album Reflection and features guest vocals from Ty Dolla Sign, Fetty Wap, and Missy Elliott.

7/27 debuted at number four on the US Billboard 200, becoming their highest charting album in the country, earning 74,000 equivalent album units (49,000 in pure album sales). Elsewhere, it peaked in the top ten of fifteen other countries, reaching number one in Spain and Brazil. It was released to generally favorable reviews. The album's lead single, "Work from Home", released on February 26, 2016, peaked at number four on the Billboard Hot 100, becoming their highest charting single in the United States. The second single, "All in My Head (Flex)" featuring Fetty Wap was released on May 31, 2016. Two promotional singles were released for the album, "The Life" and "Write On Me". The third single from the album, "That's My Girl", was sent to radio on September 27, 2016.

In June 2016, Fifth Harmony embarked on the 7/27 Tour to promote the album. In September 2016, 7/27 was certified gold by Recording Industry Association of America (RIAA) for combined sales, streaming and track equivalent units of 500,000.

Background and production

In an interview with Billboard, Cabello was quoted as saying, "We're about to start recording our new album the day after tomorrow." The interview was uploaded on September 21, several days after the 2015 iHeartRadio Music Festival, where Cabello spoke to the magazine.[4] In an interview with Spin, Dinah Jane said that 7/27 is "a side of Fifth Harmony that no one’s really seen. In the beginning, we were super happy. Our first album was very jumpy. This time, we're showing who Fifth Harmony really is behind closed doors."[5] The title and the cover of the album were unveiled on February 25, on the group's official Instagram page, with the following caption, "We know there has been a lot of talk, but we wanted you to hear this from us... Our new album 7/27 is coming May 20th."[6] The album's title refers to July 27, 2012, the date the group was formed on The X Factor.

Back in early October, Jauregui told Billboard that Max Martin was "heavily involved" in the production of the group's second full-length album.[7] On another interview, Dinah Jane told Spin that Martin had produced 6 songs for their album since the interview took place. Harmony Samuels, who previously worked on the Hotel Transylvania track "I'm in Love with a Monster", told Entertainment Scoop that he is "currently working on a new project with (Fifth Harmony)."[8]

On April 22, it was announced that the group would postpone the album's release date by one week from May 20 to May 27. The following day, digital music platform site, iTunes updated the track list with two tracks under the explicit label, making this Fifth Harmony's first release to contain explicit lyrics. The group stated they moved the album to May 27 "to fit in with the 27 theme".

Writing and composition

Speaking to Billboard, Jauregui said that the group wants to make the album sound "a bit more soulful." She also said that they want to aim towards a more R&B sound. According to Hansen, her favorite tracks from their debut album were 'Reflection' and 'Going Nowhere', which inspired their R&B and soul direction for this album. Unlike Reflection, where the group had no writing credits, Jauregui said that all five of the girls will be more involved in the album, lyrically. When revealing the track list, group member, Dinah Jane confirmed that her and the rest of the girls co-wrote a song on the album called, "All in My Head (Flex)" featuring Fetty Wap.[9][10]

Release and promotion

After announcing their album artwork for 7/27, Fifth Harmony released their new single "Work from Home", which was performed for the first time at the annual post-Oscars show, broadcast by Live! with Kelly and Michael.[11] Recreating the set of the music video and wearing the same costumes as it, the girls performed the song on Jimmy Kimmel Live! on March 24, 2016.[12] Each track was announced hourly through the group's Instagram page on April 28.

"That's My Girl" was featured in the commercial for the US Women's Gymnastics team for the 2016 Olympic games in Rio de Janeiro.

Singles

On February 26, 2016, Fifth Harmony premiered the album's lead single, "Work from Home", which was written by Joshua Coleman, Jude Demorest, Dallas Koehlke, Tyrone Griffin, Jr., Alexander Izquierdo, and Brian Lee. The music video, directed by Director X, was released on the same day as the official release date. It features the vocals and appearance by American hip hop and R&B recording artist, Ty Dolla Sign.[13] The song debuted at number 12 on the US Billboard Hot 100 and reached number 4 in its thirteenth week, making it the group's highest charting single in the United States.[14] Internationally, "Work from Home" peaked within the top 10 of twenty five countries, while becoming their highest-charting single in The Netherlands, Germany, Australia, Canada, New Zealand and the United Kingdom.

The second single "All in My Head (Flex)" featuring Fetty Wap was serviced to radio on May 31, 2016.[15] The music video was released on June 23, 2016. The song debuted at number 78 on the US Billboard Hot 100 and peaked at 24.

The third single "That's My Girl" was serviced to Top 40 radio on September 27, 2016 [16] The music video was released on September 19, 2016. An alternate music video was released on September 28, 2016, and features scenes from the web series DC Super Hero Girls and the movie, DC Super Hero Girls: Hero of the Year.[17]

Promotional singles

"The Life" was released as the first promotional single on March 24, 2016. It made its chart debut in the UK, peaking at number 97 on the Official Charts[18] and number-one on the Billboard Bubbling Under Hot 100 chart.[19]

"Write On Me" was the second promotional single released on May 5, 2016. A music video for the song was released on May 6, 2016 on the group's Vevo channel.

Tour

Main article: The 7/27 Tour

The group embarked on their second world tour, "The 7/27 Tour", from June 2016 to November 2016. They performed 64 shows, 32 in the United States, 3 in Mexico and Canada, 8 in South America, and 23 in Europe.

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[20]
The Boston Globepositive[21]
Digital Spy[2]
Entertainment WeeklyB[22]
Idolator[23]
Los Angeles Timespositive[1]
Rolling Stone[24]
Spin6/10[25]

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 70, which indicates "generally favorable reviews", based on 7 reviews.[26] Matt Collar of AllMusic was positive, calling it "a sophisticated production that finds the all-female outfit nicely transitioning from the brash ingenues who finished third on the second season of The X Factor into reliably mature pop divas." He noted that "while 7/27 isn't quite as loose or as fun as one might hope, Fifth Harmony prove they can balance youthful swagger with grown-up sophistication."[20] Praising the mature environment, Nolan Feeney of Entertainment Weekly named it "deep, vulnerable, personal--these were some of the quintet’s stated goals for 7/27. It’s not a bad look by any means."[22]

Maura Johnston of Boston Globe stated: "The group’s power has always come from its Spice Girls-like ability to form a massive unit of self-actualization, and the peppy 7/27 has no shortage of that, both lyrically and musically."[21] Lewis Corner of Digital Spy noticed that "while the debut album 'Reflection' was a mixed bag in terms of styles, '7/27' is a cleverly structured collection. The uptempo numbers pop off with confidence, while the slower tracks barely detract from the overall energy of the record. There's sass, there's vulnerability, there's sexiness; it draws upon all the emotions a great pop album craves.[2] Christopher R. Weingarten of Rolling Stone opined that the album "isn't a massive step forward, but with a constant bombardment of hooks, high energy and incredible harmony there's not much time to catch your breath to compare."[24]

Commercial performance

In Japan, the album debuted at number 20 on the Oricon Albums Chart, making it the group's first album to debut in Japan.[27] The album dropped to number 22 in its second week on the chart.[28] In its third week, the album dropped to number 34.[29] In its fourth week, the album dropped to number 44.[30]

In the United States, the album debuted at number 4 on the US Billboard 200, earning 74,000 equivalent album units (49,000 in pure album sales) in its first week and becoming their highest charting album to date.[31] In the United Kingdom, the album debuted at number 6 on the Official Charts, marking their first top 10 debut in the UK, and has since sold 40,000 copies there.

The album also reached number 1 in both Spain and Brazil, becoming the group's first album to top both charts.[32][33] As of November 2016, the album had earned 1.6 million album equivalent units worldwide.[34]

Track listing

7/27 – Standard edition[35]
No. TitleWriter(s)Producer(s) Length
1. "That's My Girl"  
 3:24
2. "Work from Home" (featuring Ty Dolla $ign)
 3:34
3. "The Life"  
  • Kachingwe
  • Kronlund
  • Loules
  • Alex Purple
  • Lulou
 3:20
4. "Write On Me"  
 3:39
5. "I Lied"  
 3:23
6. "All in My Head (Flex)" (featuring Fetty Wap)
  • Stargate
  • Garcia
  • Play Picasso
  • Sir Nolan (add.)
 3:30
7. "Squeeze"  
  • Eriksen
  • Hermansen
  • Gørvell-Dahll
  • Lambroza
  • Hamilton
  • Wilcox
  • Stargate
  • Kygo
 3:33
8. "Gonna Get Better"  
  • Stargate
 3:36
9. "Scared of Happy"  
 3:23
10. "Not That Kinda Girl" (featuring Missy Elliott)
Pearce 3:11
Total length:
 34:33

Charts

Chart (2016) Peak
position
Australian Albums (ARIA)[41] 8
Austrian Albums (Ö3 Austria)[42] 34
Belgian Albums (Ultratop Flanders)[43] 9
Belgian Albums (Ultratop Wallonia)[44] 35
Brazilian Albums (Billboard)[45] 1
Canadian Albums (Billboard)[46] 3
Danish Albums (Hitlisten)[47] 18
Dutch Albums (MegaCharts)[48] 7
Finnish Albums (Suomen virallinen lista)[49] 8
French Albums (SNEP)[50] 46
German Albums (Offizielle Top 100)[51] 41
Irish Albums (IRMA)[52] 5
Italian Albums (FIMI)[53] 20
Japanese Albums (Oricon)[54] 20
Japan International Albums (Oricon)[55] 2
Korean Albums (Gaon)[56] 55
Korean International Albums (Gaon)[57] 5
Mexican Albums (AMPROFON)[58] 9
New Zealand Albums (RMNZ)[59] 8
Norwegian Albums (VG-lista)[60] 8
Portuguese Albums (AFP)[61] 7
Scottish Albums (OCC)[62] 4
Spanish Albums (PROMUSICAE)[63] 1
Swedish Albums (Sverigetopplistan)[64] 6
Swiss Albums (Schweizer Hitparade)[65] 23
Taiwanese Albums (Five Music)[66] 3
UK Albums (OCC)[67] 6
US Billboard 200[68] 4

Certifications

Region Certification Certified units/Sales
Poland (ZPAV)[69] Gold 10,000*
United States (RIAA)[70] Gold 500,000double-dagger

^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References

  1. 1 2 3 Kennedy, Gerrick (May 27, 2016). "Fifth Harmony's '7/27' is largely a reminder of its strengths". Los Angeles Times. Retrieved June 19, 2016.
  2. 1 2 3 Corner, Lewis (May 23, 2016). "Fifth Harmony world exclusive: a track-by-track review of new album 7/27". Digital Spy. Retrieved May 23, 2016.
  3. ↑ "Fifth Harmony Announces Second Album '7/27,' Video Coming Tomorrow". Billboard.
  4. ↑ "Fifth Harmony's Camila Cabello Reveals New Album Is on the Way at iHeartRadio Music Festival 2015". Billboard.
  5. ↑ "Fifth Harmony's Dinah Jane Hansen Says '5H2′ Is Better, Bolder, and Realer". Spin.
  6. ↑ "We know there has been a lot of talk, but we wanted you to hear this from us... #WorkFromHome coming Feb. 26th · Our new album 7/27 is coming May 20th.". Instagram.
  7. ↑ "Fifth Harmony's Lauren Jauregui: Max Martin Helping with 'More Soulful' Second Album". Billboard.
  8. ↑ "Producer Harmony Samuels Talks Working With Fifth Harmony". Entertainment Scoop/YouTube.
  9. ↑ "Fifth Harmony's New Album – Here's Everything You Need To Know". Inquisitir.
  10. ↑ "Everything You Need To Know About Fifth Harmony's Next Album". MTV.
  11. ↑ "Fifth Harmony's Ally Brooke talks latest single 'Work From Home' and edgy new album". Los Angeles Times.
  12. ↑ "Fifth Harmony 'Work' It On 'Kimmel,' Drop New Track 'The Life'". Billboard.
  13. ↑ "Camila Cabello Breaks Down Fifth Harmony's New Single, 'Work From Home'". Spin.
  14. ↑ Trust, Gary (March 7, 2016). "Rihanna Tops Hot 100 for Third Week, Kelly Clarkson Debuts in Top 10". Billboard. Retrieved March 8, 2016.
  15. ↑ Cantor, Brian (May 25, 2016). "Fifth Harmony's new single, which features Fetty Wap, will impact rhythmic radio on May 31". Headline Planet. Retrieved 28 May 2016.
  16. ↑ "Top 40/M Future Releases - Mainstream Hit Songs Being Released and Their Release Dates". AllAccess Music Group. September 15, 2016. Archived from the original on 2016-09-15.
  17. ↑ "EXCLUSIVE: Fifth Harmony Teams With 'DC Super Hero Girls' for New Music Video About Girl Power -- Watch!". Retrieved 2 October 2016.
  18. ↑ "Official Singles Chart Top 100 (01 April 2016 - 07 April 2016)". Official Charts.
  19. ↑ "Fifth Harmony's "The Life" Debuts At #1 On Bubbling Under Hot 100". Headline Planet. Retrieved April 6, 2016.
  20. 1 2 Collar, Matt. "7/27 - Fifth Harmony". AllMusic. Retrieved May 26, 2016.
  21. 1 2 Johnston, Maura (May 19, 2016). "Ariana Grande and Fifth Harmony, stretching pop's parameters". The Boston Globe. Retrieved May 27, 2016.
  22. 1 2 Feeney, Nolan (May 26, 2016). "Fifth Harmony's 7/27: EW Review". Entertainment Weekly. Retrieved May 27, 2016.
  23. ↑ Lee, Christina (May 27, 2016). "Fifth Harmony's '7/27′: Album Review". Idolator. Retrieved May 27, 2016.
  24. 1 2 R. Weingarten, Christopher (May 27, 2016). "Fifth Harmony's New Album: 7/27". Rolling Stone. Retrieved May 27, 2016.
  25. ↑ Josephs, Brian (June 2, 2016). "Review: Fifth Harmony's '7/27′ Is Sadly Not All That Worth It". Spin. Retrieved June 19, 2016.
  26. ↑ "Reviews for 7/27 by Fifth Harmony". Metacritic. CBS Interactive. Retrieved May 27, 2016.
  27. ↑ "オリコン週間 CDアルバムランキング 2016年05月23日～2016年05月29日 11～20位".
  28. ↑ "オリコン週間 CDアルバムランキング 2016年05月30日～2016年06月05日 21～30位".
  29. ↑ "オリコン週間 CDアルバムランキング 2016年06月13日～2016年06月19日 31～40位".
  30. ↑ "オリコン週間 CDアルバムランキング 2016年06月13日～2016年06月19日 41～50位".
  31. ↑ Caulfield, Keith (June 5, 2016). "Drake's 'Views' Rules at No. 1 for Fifth Week on Billboard 200 Chart". Billboard. Retrieved June 5, 2016.
  32. ↑ "Brazil Albums : Page 1 - Billboard".
  33. ↑ http://www.promusicae.es/listas/semana/3162-%C3%81lbumes-semana-22-2016
  34. ↑ "Maverick's Adam Leber on Britney's Comeback & Why Miley Is the Most Passionate 'Voice' Coach Yet". Billboard. 2016-11-21.
  35. ↑ "7/27 by Fifth Harmony". iTunes.
  36. ↑ "7/27 by Fifth Harmony". iTunes Store (United Kingdom). Apple Inc. Retrieved April 28, 2016.
  37. ↑ "7/27 (Deluxe) by Fifth Harmony". iTunes.
  38. ↑ "7/27 (Deluxe) by Fifth Harmony". iTunes Store (United Kingdom). Apple Inc. Retrieved April 28, 2016.
  39. ↑ "7/27 by Fifth Harmony". Napster (California). Retrieved July 15, 2016.
  40. ↑ "7/27 (Deluxe) by Fifth Harmony". iTunes Store (Japan). Apple Inc. Retrieved July 14, 2016.
  41. ↑ "Australiancharts.com – Fifth Harmony – 7/27". Hung Medien. Retrieved June 4, 2016.
  42. ↑ "Austriancharts.at – Fifth Harmony – 7/27" (in German). Hung Medien. Retrieved June 8, 2016.
  43. ↑ "Ultratop.be – Fifth Harmony – 7/27" (in Dutch). Hung Medien. Retrieved June 3, 2016.
  44. ↑ "Ultratop.be – Fifth Harmony – 7/27" (in French). Hung Medien. Retrieved June 3, 2016.
  45. ↑ "Ranking ABPD (23/05/2016 a 29/05/2016)". Billboard. Retrieved June 21, 2016.
  46. ↑ "Fifth Harmony – Chart history" Billboard Canadian Albums Chart for Fifth Harmony. Retrieved June 7, 2016.
  47. ↑ "Hitlisten.NU - Danmarks officielle hitlister". Tracklisten. Retrieved August 3, 2016.
  48. ↑ "Dutchcharts.nl – Fifth Harmony – 7/27" (in Dutch). Hung Medien. Retrieved June 3, 2016.
  49. ↑ "Fifth Harmony: 7/27". Musiikkituottajat – IFPI Finland. Retrieved October 21, 2016.
  50. ↑ "Le Top de la semaine : Top Albums Fusionnes - SNEP (Week 22, 2016)" (in French). Syndicat National de l'Édition Phonographique. Retrieved June 4, 2016.
  51. ↑ "Offiziellecharts.de – Fifth Harmony – 7/27" (in German). GfK Entertainment Charts. Retrieved June 3, 2016.
  52. ↑ "GFK Chart-Track Albums: Week 22, 2016". Chart-Track. IRMA. Retrieved June 4, 2016.
  53. ↑ "Italiancharts.com – Fifth Harmony – 7/27". Hung Medien. Retrieved June 6, 2016.
  54. ↑ "Oricon Top 50 Albums: 2016-06-06" (in Japanese). Oricon. Retrieved June 2, 2016.
  55. ↑ "Weekly International Albums Chart". Oricon. 12 June 2016. Retrieved 15 August 2016.
  56. ↑ "South Korea Gaon Album Chart". On the page, select "2016.05.22~2016.05.28" to obtain the corresponding chart. Gaon Chart Retrieved June 2, 2016.
  57. ↑ "South Korea Gaon International Album Chart". On the page, select "2016.05.22~2016.05.28", then "국외", to obtain the corresponding chart. Gaon Chart Retrieved June 2, 2016.
  58. ↑ "Top Album - Semanal (del 03 al 09 de Junio)". Amprofon. Archived from the original on July 6, 2016. Retrieved July 7, 2016.
  59. ↑ "Charts.org.nz – Fifth Harmony – 7/27". Hung Medien. Retrieved June 3, 2016.
  60. ↑ "VG-lista - Topp 40 Album uke 23, 2016". VG-lista. Retrieved June 11, 2016.
  61. ↑ "Portuguesecharts.com – Fifth Harmony – 7/27". Hung Medien. Retrieved 8 June 2016.
  62. ↑ "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved June 3, 2016.
  63. ↑ "Top 100 Albumes — semana 22: del 27.05.2016 al 02.06.2016". Productores de Música de España. Retrieved June 9, 2016.
  64. ↑ "Swedishcharts.com – Fifth Harmony – 7/27". Hung Medien. Retrieved June 3, 2016.
  65. ↑ "Swisscharts.com – Fifth Harmony – 7/27". Hung Medien. Retrieved June 8, 2016.
  66. ↑ "Weekly Top 20 – Five Music Chart 2016/05/27 - 2016/06/2" (in Chinese). Five Music. Archived from the original on June 2, 2016. Retrieved June 2, 2016.
  67. ↑ "Official Albums Chart Top 100". Official Charts Company. Retrieved June 4, 2016.
  68. ↑ "Fifth Harmony – Chart history" Billboard 200 for Fifth Harmony. Retrieved June 6, 2016.
  69. ↑ "Polish album certifications – Fifth Harmony – 7/27" (in Polish). Polish Society of the Phonographic Industry. Retrieved September 14, 2016.
  70. ↑ "American album certifications – Fifth Harmony – 7/27". Recording Industry Association of America. Retrieved September 12, 2016. If necessary, click Advanced, then click Format, then select Album, then click SEARCH
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