Yle Radio Suomi
 | |
| Broadcast area | Finland |
|---|---|
| Slogan | Suomen Radio (Finlands Radio) |
| Format | Music and Sports |
| Language(s) | Finnish |
| Audience share | 38.0% (February 2012, ) |
| Owner | Yleisradio |
| Website | Yle Radio Suomi |
Yle Radio Suomi is a Finnish radio station owned by Yleisradio (Yle). Radio Suomi is oriented towards sports and music, but also broadcasts a mixture of other programmes, including news and contact programmes. The station also broadcasts music festivals. In addition, regional stations produce programmes for Radio Suomi.
Yle Radio Suomi was established as part of Yle's 1990 restructuring of its radio channels. Radio Suomi was set up as a 20-station national network. In 2003 a further adjustment by Yle shifted the station's music to attract a younger audience.[1] Yle Radio Suomi has consistently been Finland's most listened radio station, holding a 44% overall audience share in 1999[2] and a 33% overall share (with higher shares among older viewers) as of 2013–2014.[3]
References
- ↑ Marko Ala-Fossi, "Finnish Radio in a Nutshell" (September 2009).
- ↑ Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
- ↑ "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).