Vistek

Vistek Ltd.
Private, Consumer electronics retailer [1]
Industry Retail
Founded October 1977 (Toronto, ON, Canada)
Headquarters Toronto, ON, Canada
Key people
 Ron Silverstein, President
Kevin Parker, Vice President [2][3]
Products Digital Cameras, Lenses, Tripods, Pro Photography Lighting, Pro Video Camcorders, Video Lighting, Pro Inkjet Printers and Paper
Website www.vistek.ca

Vistek is a Canadian photo retailer that serves the professional, prosumer and consumer photographic markets. Headquartered in Toronto, Ontario, Vistek currently operates in Canada through five retail stores: the main store in Toronto, one store in Calgary, one in Edmonton, one in Mississauga and one in Ottawa. Vistek Ltd. is a privately held company.

History

Vistek (derived from the company's slogan, "The Visual Technology Experts") began its operations in 1977 by Toronto commercial photographer Ron Silverstein, supplying equipment for commercial photographers in the Toronto area. Currently Vistek operates five retail stores across Canada.[4]

In addition to professional photo and video equipment, Vistek carries amateur photo equipment and consumables.

Lectures

In 2013, Vistek brought in acclaimed portrait photographer Greg Gorman to lecture at the University of Toronto's Hart House. In April 2014, Vistek continued this series with a lecture from Gregory Heisler, who discussed his career at the White House, celebrity and sports photography.

Customers

Vistek serves Canadian professional photographers, multimedia companies, small businesses, government organizations and national institutions, as well as individuals purchasing prosumer and amateur cameras, equipment and supplies.

ProFusion Expo

2010

In 2010, Vistek began an annual trade show called ProFusion. Initially focused around professional video, the inaugural ProFusion show was held at the Toronto Congress Centre and included appearances by a variety of pro video brands. Most notably, Canon unveiled their XF305 and XF300 pro camcorders at the show, and Panasonic revealed their AG-3DA1 Integraded Twin-lens 3D Camera Recorder. The first ProFusion also included numerous seminars and presentations by film makers, cinematographers and other professionals including Philip Bloom (filmmaker).

2011 - 2013

In 2011, ProFusion incorporated still photography equipment into its promotion, based on the idea that photo and video were converging in much of the newest equipment. Companies like Nikon, Fujifilm and Sony brought their latest camera offerings, which led to larger attendance numbers and a more diverse showing of equipment.

Between 2011 and 2013, bigger industry names took part in seminars and presentations, including Douglas Spotted Eagle, Vincent Laforet, Gary Fong and Greg Gorman.

2014

In March 2014, Vistek announced that the 2014 ProFusion Expo would be moved from its traditional, June date to October 15-16th and be held at the Metro Toronto Convention Centre.

References

  1. ↑ "Zoom Info Company Profile: Vistek Ltd". Retrieved 2009-08-27.
  2. ↑ "Kompass USA Company Profile: Vistek Ltd". Retrieved 2009-08-27.
  3. ↑ "Canadian Trade Index". Retrieved 2009-08-27.
  4. ↑ "Vistek Website - About Us". Retrieved 2007-07-01.
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