Viscount (biscuit)

Viscount
Type Biscuit
Place of origin United Kingdom
Creator Burton's Foods
Main ingredients Biscuit, creamy mint or orange flavouring, milk chocolate
Cookbook: Viscount  Media: Viscount

Viscount biscuits are a classic British biscuit which consist of a circular base of biscuit, topped with a creamy mint or orange flavouring and covered with a layer of milk chocolate. They are made by Burton's Foods.

Viscounts are known for their shiny foil wrappers which have different colours depending on the biscuit inside—mint biscuits are contained within a green foil wrapper and orange flavoured biscuits are contained within an orange wrapper. The wrapper also has the word Viscount printed on it.[1]

Viscount biscuits were redesigned in April 2005, to make the product more appealing to the adult luxury market. The redesign was done by Beswick Design. As part of the redesign, Burton's launched a mini version of the Viscount, which comes in a tub similar to those used for packaging ice cream. However, the coloured wrappers for the two flavours were retained.[2][3]

For a period during the mid- to late- 1990s, double chocolate Viscount biscuits were available, with a chocolate cream filling, and were sold in a purple foil wrapper.

In November 2010, Burton's launched Cadbury Festives as part of its Cadbury Christmas Biscuits range,[4] these are essentially the same as Viscount Biscuits, but branded under the Cadbury name, with Cadbury Chocolate used in place of the standard Chocolate coating.

Burton's customer services department confirmed when asked on 1st October 2014 that they no longer manufacture the orange-flavour Viscount biscuits.

References

  1. ↑ "Biscuit of the Week". NiceCupOfTeaAndASitDown.com. 25 August 2002. Retrieved 2007-11-29.
  2. ↑ Joe Lepper (30 March 2005). "Burton's gives Viscount a makeover through Beswick Design". Brand Republic. Retrieved 2007-11-29.
  3. ↑ "Burton's plans relaunch for Viscount biscuit brand". Marketing Week. 24 March 2005. Retrieved 2007-11-29.
  4. ↑ "Chocolate temptations". bakeryinfo.co.uk. 19 November 2010. Retrieved 2010-12-01.


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