Suguna Foods

Suguna Foods Private Limited
Private
Industry Poultry farming
Founded 1984
Founder B Soundararajan
G B Sundararajan
Headquarters Coimbatore, Tamil Nadu, India
Area served
 India
Key people
 B Soundararajan (Chairman)
G B Sundararajan (MD)
Products Chicken meat, Chicken eggs
Revenue ₹52 billion (US$770 million) (2013–14)[1]
Number of employees
 5,500
Website www.sugunafoods.co.in

Suguna Foods Private Limited is an Indian multinational food products company headquartered in Coimbatore, India. The company was started in 1984 and is involved in broiler farming, hatcheries, feed mills, processing plants and vaccines manufacturing for poultry. It markets and exports broiler chicken, frozen chicken, chicken eggs and is the largest poultry company in India. The company also runs quick-service restaurants in tie ups with private restaurants in Bangalore.[2][3]

History

The Founder's

Mr. B. Soundararajan and Mr. G. B. Sundararajan were the founders of Suguna Foods. They hail from a village near Coimbatore. Their parents were school teachers. They entered Agriculture after successful completion of school. They being Agriculturalists, when they started Cattle and Poultry farms simultaneously.

1984-1990

In 1984 started a small poultry farm with a small investment. In 1986 started Poultry- related trading firm. In 1990 situation demanded us to pioneer the concept of contract farming for the first time in India.

Contract Farming

In this contract farming concept the company provides Chicks, Feed, Healthcare and Technical support. And the Farmer's responsibility to have a poultry shed and manage it effectively. So farmer's are able to get secured regular income from Suguna.

The 90's

In the year of 1990-97 the company grew gradually. In 1997 the company got first sizable turnover of 7 crores. Expanded their business all over Tamil Nadu and started professionalizing the company. At the end of 90's they got turnover of 100 crores.

Year 2000

In the year of 2000 moved into the neighboring states of Karnataka and Andhra Pradesh. Found an ally in several state governments due to their objective to Energize Rural India. Overcame middlemen's opposition with the help of farmer's and the respective state governments.

2000-Present

Over a period of 25 years, Suguna has gone from strength to strength and has become a Rs. 5480 crore company that makes it India's No.1 broiler producer. Along the way, Suguna's pioneering efforts in contract farming helped create thousands of rural entrepreneurs who share the growth successfully. "Poultry Integration" introduced and pioneered by Suguna in the country has energized the livelihoods of farmers in rural India. Suguna ranks among the top ten poultry companies worldwide. With operations in 16 states across India, it offers a range of poultry products and services. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen chicken. With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets. Today, the company’s brand Suguna Chicken is a household name in India. With its Suguna Daily Fressh outlets, Suguna Home Bites, Suguna Anytime processed chicken and four varieties of specialty Suguna value added eggs, Suguna is the undisputed leader in poultry products. Suguna Home Bites being the latest in its product range is a new category of home meal replacements (HMR).

Awards and Recognition

References

  1. ↑ "Suguna foods:About us". Retrieved 28 March 2015.
  2. ↑ "Suguna foods promoters to buy back IFC stake". Retrieved 28 March 2015.
  3. ↑ "Tamil Nadu Poultry Industry Seeks Export Concessions". Retrieved 28 March 2015.
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