Star CJ Alive

ShopCJ (formerly known as StarCJ Alive) is a 24-hour home shopping channel broadcast in India, and operated by ShopCJ Network Pvt. Ltd. (formerly known as Star CJ Network India Pvt. Ltd.). The channel was formed in March 2009[1] and was jointly owned by STAR India (through its affiliate, Star HS Ltd.[2]) and CJ O Shopping Co. Ltd. of South Korea as a 50-50 Joint Venture.[3] In June 2014 STAR India sold its stake in the company to Providence Equity Partners, a New York based Private Equity firm.[3]

Media properties

Apart from ShopCJ, the company also operates a web-portal, shopcj.com, launched in February 2011.[1]

Business model

The company originally operated under a mix of inventory and marketplace models, buying inventory for sale but also facilitating sales by third party businesses; and with a 100% focus on marketplace sales for its online business. It has since moved to an exclusively marketplace model, using its TV and online properties as platforms for thirrd-party sellers to quote prices and sell goods directly to consumers. ShopCJ Network provides logistical, technological and process know-how to its partner sellers.

New management

Providence Equity Partners operates the media properties of ShopCJ Network through P5 Asia Holding Investments (Mauritius) Limited, which is owned by Providence.[2] The company had an arrangement to continue using the STAR branding (name and logo) for one year after the conclusion of the sale.[1] It has since dropped the STAR brand.

STAR India shall continue to maintain its current stakeholding in the web-portal.

Reach

ShopCJ is currently available on all major digital cable and DTH distributors in India, and has a reach of 50 million[2] households. It claims a customer base of 5 million in 5 years of operations (2009 - 2014).[2]

References

  1. 1 2 3 SN, Vikas (6 June 2014). "Star India sells its 50% stake in Star CJ Network to Providence Equity Partners". www.medianama.com. Retrieved 2015-03-18.
  2. 1 2 3 4 "Star India Sells Entire Stake in Star CJ to Providence Group". http://businesswireindia.com. 26 June 2014. Retrieved 2015-03-18. External link in |website= (help)
  3. 1 2 "Star India exits e-commerce portal Star CJ". The Hindu. 5 June 2014. Retrieved 2015-03-18.
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