Searchmetrics
 | |
| Founded | 2005 |
|---|---|
| Headquarters | Berlin, Germany |
Key people | Marcus Tober (Founder and CTO), Tom Schuster (CEO) |
| Website |
www |
Searchmetrics is a software company founded in Berlin, Germany, that sells a search engine optimization tool, Searchmetrics Suite.[1] It was founded in 2005 by Marcus Tober[2] to take a data driven approach based search and content optimization marketing. By 2011, the company has raised $11 million in three funding rounds from Iris capital, Neuhaus Partners and Holtzbrinck Digital.[3][4] The company is headquartered in Germany with offices in San Mateo, London, New York City, and Paris.[5]
History
In 2005, Searchmetrics was founded by Marcus Tober. The idea to start the company came to Tober when he was working for a price-comparison website and during his tenure at the company he realized the higher amount of time required to perform tasks like backlink analysis, crawling competitors, and content optimization, he began focusing on automation.[6] In 2007, the company received seed capital from Holtzbrinck Digital[3] and focused on developing a search engine optimization tool that can provide analysis, recommendations,[7] forecasting and reporting to the users. They developed a tool, Searchmetrics Suite, enables marketing departments to take a data driven approach to -based search and content optimization marketing to help them drive more traffic to their websites and better engage visitors firm that uses data to drive results.[8] The company got initial success with clients including Symantec, Siemens, eBay and others.[9][10] In January 2010, the company raised Series B round and later in 2011 raised Series C round to raise a total of $11 million funding. In 2014, Searchmetrics was named Best SEO Software by the US Search Awards, which were awarded as part of PubCon Las Vegas.[11][12]
Tools
Searchmetrics provides a suite of tools called Essentials Plus, which provides ranking data, backlink analysis, projected and historical traffic reports, keyword analysis, and social visibility metrics.[13] The company offers tools designed specifically for agency and enterprise customers.[14]
References
- ↑ Lydia Skrabania (12 May 2014). "Searchmetrics sammelt 8,5 Millionen US-Dollar ein – und geht damit ins Valley". Gruenderszene. Retrieved 19 April 2015.
- ↑ "Marcus Tober". Retrieved 19 April 2015.
- 1 2 Mike Butcher (11 January 2011). "Searchmetrics raises $6.75 million C-round financing to expand globally". Techcrunch. Retrieved 19 April 2015.
- ↑ "Searchmetrics Reveals Strong Business Growth and Secures Additional Funding". November 10, 2014. Retrieved 19 April 2015.
- ↑ Laurie Sullivan (August 8, 2014). "Former eBay SEO Head Joins Searchmetrics, Shares Search Marketing Misconceptions". Mediapost. Retrieved 19 April 2015.
- ↑ "Dirk Wolf Named New CFO at Searchmetrics". Highbeam. August 22, 2012. Retrieved 19 April 2015.
- ↑ Barry Schwartz (September 8, 2014). "SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?". Searchengineland. Retrieved 19 April 2015.
- ↑ "USPTO ISSUES TRADEMARK: SEARCHMETRICS". Highbeam. October 11, 2010. Retrieved 19 April 2015.
- ↑ Nesh Pillay (March 3, 2015). "Searchmetrics names Roy Satterthwaite as senior vice president of sales for the Americas". Thedrum. Retrieved 19 April 2015.
- ↑ Fiona Briggs (March 27, 2015). "Tesco and Asda are most visible UK supermarkets on Pinterest, new Searchmetrics study reveals". Retrieved 19 April 2015.
- ↑ Ginny Marvin (October 9, 2014). "U.S. Search Award Winners Announced". Retrieved 19 April 2015.
- ↑ "Searchmetrics Wins US Search Award". Highbeam. December 2, 2014. Retrieved 19 April 2015.
- ↑ Alistair Barr (April 15, 2015). "What Is at Heart of Complaint Against Google?". Nasdaq. Retrieved 19 April 2015.
- ↑ "Searchmetrics Launches Adobe Genesis Integration With Adobe SearchCenter+.". Highbeam. December 28, 2011. Retrieved 19 April 2015.