Saucony

Saucony
Subsidiary
Industry Sportswear and Sports Goods
Founded 1898 (1898)
Headquarters Lexington, Massachusetts, United States
Products Footwear
Accessories
Sportswear
Parent Wolverine World Wide
Website www.saucony.com

Saucony /ˈsɔːkəni/ is an American manufacturer of athletic shoes. The company is a subsidiary of Wolverine World Wide.[1]

History

The company's first factory was founded in 1898 at Kutztown, Pennsylvania, on the high banks of the Saucony Creek.[2] In 1910, Russian immigrant Abraham Hyde started a shoe company in Cambridge, Massachusetts, called Hyde Athletic Industries.[3] Over the years, Hyde became known for making athletic footwear including brands such as SpotBilt and PF Flyers; Hyde Athletic Industries bought Saucony in the late 1960s, and moved it to Cambridge. In 1979 two of Saucony's running shoes were selected in the top 10 by Runner's World magazine (the Hornet was chosen best value) and by the following spring the demand for the product had gone up 20 fold. In the late 1980s, when Saucony became Hyde's dominant brand, the name of the company was officially changed from Hyde Athletic Industries to Saucony.

Saucony's shoe boxes once had the phrase "sock a knee" printed on them.[4] The Saucony brand logo represents the Saucony Creek's constant flow, and the boulders lining its creek bed.

The Saucony team doing a demo of running shoes at a Boston running store
The Saucony team doing a demo of running shoes at a Boston running store.

The company is a popular racing shoe producer, making track spikes and cross country racing flats. Saucony also makes shoes for specific track and field athletics events.

In 2012, Saucony, along with Keds, Stride Rite and Sperry Top-Sider, became part of Wolverine World Wide after a joint agreement with Blum Capital Partners and Golden Gate Capital acquired the Performance Lifestyle Group of Collective Brands for US$1.23 billion.[5]

Footwear

Saucony Mirage 4 running shoe

The company offers a variety of footwear choices, such as running, trail running, racing, walking, and a college collection. Each of these types of shoes utilizes specific technology relevant to the type of targeted activity. The shoes are designed for 3 main purposes: racing, running, and walking. Shoes are also made by focusing on the runner's foot size, type of running, arch type, pronation, and running location.

Originals

The Originals are a branch of Saucony that is responsible for reintroducing old silhouettes that have been improved with better materials and colorways.[6] The branch's Global Social Media Manager & Product Line Manager is Brandon Williams, also known as RunBimma.

References

  1. ↑ "Saucony official site".
  2. ↑ "History | Saucony Company". The Stride Rite Corporation. Retrieved February 4, 2009.
  3. ↑ Kathy S (March 23, 2011) Saucony bares their “sole” on minimalist running Retrieved on March 26, 2014
  4. ↑ "US today on Saucony". US today. Retrieved 10 September 2015.
  5. ↑ "Saucony, Keds and Sperry Acquired by Wolverine Worldwide". Inside Insight. 2012-05-01. Retrieved 2012-12-14.
  6. ↑ "Sneakers - Retro Shoes & Sneakers | Saucony Originals". www.saucony.com. Retrieved 2016-07-19.
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