Reissued.com

Reissued.com
Industry E-commerce
Founded 2014
Founder Jennifer DeLonge[1]
Headquarters Encinitas, California, U.S.A.
Key people
 Jennifer DeLonge, Founder & Chief Curator
Scott Ballantyne, CEO
Products Vintage Merchandise
Website reissued.com

Reissued.com was an online marketplace for vintage, rare, and one-of-a-kind merchandise.[2] Founded by product and interior designer Jennifer DeLonge, it operated as a curated marketplace with items ranging from fashion, furniture, art, and music.[3] Curators chosen by the company pick items they wish to sell to their followers, causing a comparison of the company to Twitter[2] and Instagram.[4][5] Headquartered in Encinitas, California, revenue for the company was generated from service fees from items sold through the marketplace.[2]

History

Reissued.com was founded by Jennifer DeLonge in 2014. She created the site combining her love of vintage shopping with mobile commerce,[6] launching as a mobile app available through the iTunes Store in May 2014.[2] Initially considered an enterprise social network, curators chosen by the company are allowed to sell vintage items to their followers. Initial curators included Decades, Urban Americana, OneFortyThree, A Current Affair, Ascot & Hart, and DeLonge herself.[7][8] The company allows curators to control their own profiles and select the items that they wish to sell, allowing for affordable items to be sold alongside high-end collectibles.[8] Revenue for the site is generated from taking a small portion of each transaction as a service fee.[2] Additional items included 20 pieces of Anjelica Huston's personal wardrobe, ranging in price from $200 to $1,200 each.[9]

Funding for Reissued.com came from undisclosed investors in the amount of $500,000.[2] To launch the app, the company brought on 14 employees which included an advisory board of notable executives such as Gary Swart, Fab co-founder Brad Shellhammer, and Michael Levinson from Facebook.[8]

The company website and app have been defunct since April 2015.

See also

References

  1. ↑ Prisco, Joanna (16 May 2014). "Barneys Designer Launches App Vintage Fashion Finds". Good Morning America (ABC News). Retrieved 21 January 2015.
  2. 1 2 3 4 5 6 Perez, Sarah (15 May 2014). "Reissued Brings Vintage Shopping To Mobile". Tech Crunch. Retrieved 21 January 2015.
  3. ↑ Cook, Kim (9 August 2014). "Pop art accessories put the whimsy in midcentury decor". The Denver Post. Retrieved 21 January 2015.
  4. ↑ Stern, Claire (15 May 2014). "Download This! Meet Reissued, a Shoppable Instagram for Vintage Finds". InStyle. Retrieved 21 January 2015.
  5. ↑ Brooke, Eliza (15 May 2014). "Meet Reissued, An Instagram-Like App For Vintage Finds". Fashionista. Retrieved 21 January 2015.
  6. ↑ Perez, Christina (27 May 2014). "3 Things You Need To Know About Vintage Shopping Now". Glamour Magazine. Retrieved 21 January 2015.
  7. ↑ Schwiegershausen, Erica (16 May 2014). "Now You Can Shop for Vintage via App". New York Mag. Retrieved 21 January 2015.
  8. 1 2 3 Ayado, Denise (19 May 2014). "Interior Designer Jennifer Delonge Launches "Reissued" iPhone App for Well-Curated Vintage Pieces". Design Times. Retrieved 21 January 2015.
  9. ↑ Kliest, Nicole (5 June 2014). "Shop Anjelica Huston's Personal Wardrobe". Who What Wear. Retrieved 21 January 2015.
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