Prudential BSN Takaful

This article is about the takaful company part-owned by Prudential plc. For the insurance company part-owned by Prudential Financial, see Gibraltar BSN.
Prudential BSN Takaful Berhad
Private limited company
Industry
Founded 2006 (2006)
Headquarters Menara Prudential
10 Jalan Sultan Ismail, Kuala Lumpur, Malaysia
Key people
  • Ghazali Awang (Chairman)
  • Aman Chowla (CEO)
Products
  • Family takaful
  • General takaful
Revenue Increase RM1,088 million (2014)[1]
Decrease RM00,10 million (2014)[1]
Total assets Increase RM1,739 million (2014)[1]
Total equity Increase RM0,193 million (2014)[1]
Parent
Website www.prubsn.com.my

Prudential BSN Takaful Berhad (PruBSN) is a Malaysian takaful company. It was founded in 2006 and is a joint venture between Bank Simpanan Nasional and Prudential plc, who have 51 and 49 percent stakes respectively.[2][3] The company is a provider of both family and general takaful.

With a market share of 39% in the first quarter of 2015, PruBSN is one of the leading family takaful operators in Malaysia.[4] It was the market leader from 2011 to 2014 according to Insurance Services Malaysia.[5] In 2015, it won various awards including 'Best Takaful Institution' by The Asset.[5]

PruBSN has an agency force of 12,000 and partners with Standard Chartered Saadiq, Affin Islamic Bank and Kuwait Finance House Malaysia to distribute their products.[6] In 2013, it began advancing the use of mobile point-of-sales to sell products instantly through debit or credit cards.[7][8] As of April 2015, more than 50 percent of sales were conducted on the mobile platform.[8]

References

  1. 1 2 3 4 Annual Report 2014 (pdf), Prudential BSN Takaful Berhad, 2014-12-31, retrieved 2015-08-24
  2. ↑ Yeong, Eva (2014-04-30). "Here comes Gibraltar BSN Life". The Sun. Retrieved 2015-08-23.
  3. ↑ "PruBSN is Malaysia's leading takaful provider". Borneo Post. 2013-04-01. Retrieved 2015-08-24.
  4. ↑ "PruBSN new business up 56% in Q1 2015". The Star. 2015-07-14. Retrieved 2015-08-23.
  5. 1 2 "PruBSN reaffirms status as Best Takaful Institution". The Star. 2015-06-22. Retrieved 2015-08-24.
  6. ↑ "About PruBSN". Prudential BSN Takaful Berhad. Retrieved 2015-08-24.
  7. ↑ "PruBSN's new business up 56% in Q1". The Sun. 2015-07-15. Retrieved 2015-08-24.
  8. 1 2 "PruBSN signs on to CIMB's Plug and Pay service". The Sun. 2015-04-01. Retrieved 2015-08-24.
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