Priceza

Priceza is a shopping search engine and price comparison tool, with local websites in six Southeast Asian countries: Thailand (since 2010), Indonesia (since 2013),[1] Malaysia, Singapore, the Philippines[2] and Vietnam.[3] The company was started in January 2010 in Bangkok, Thailand, by three computer science engineers: Thanawat Malabuppa, Vachara Nicatatphand, and Wirod Supadul.[4][5][6] It is Thailand’s first, and currently ranked at number one with 85% market share in the e-commerce business.[7]

Operations

Priceza operates in its markets by establishing business partnerships with merchants and retailers to provide information and price lists on a wide range of products. The company is partnered with companies like Lazada, Zalora, Central Group, Groupon, Rakuten, which has products in their price comparison database.[8] As of 2014, the website has 5,000 stores on Priceza Thailand and another 5,000 stores on Priceza Indonesia, with a total amount of 1.6 million products in Thailand and two million products in Indonesia.[9]

Investments

In 2013 CyberAgent Ventures, a Japanese venture capital company, invested in Priceza.[5][10]
In 2016 the venture arm of Hubert Burda Media, Hubert Principal Investment invested in Priceza.

References

  1. ↑ "Priceza comparing prices from Thailand to Indonesia". TechinAsia. Retrieved September 2013. Check date values in: |access-date= (help)
  2. ↑ "Thailand-based Priceza to enter Philippine Market and other Southeast Asian Countries". Kabayantech. Retrieved 8 September 2014.
  3. ↑ "Priceza taps Southeast Asia". Bangkok Post. Retrieved August 2014. Check date values in: |access-date= (help)
  4. ↑ "Team". Priceza Group.
  5. 1 2 "Meet Priceza, CyberAgent Ventures' first investment in Thailand". E27. Retrieved September 2013. Check date values in: |access-date= (help)
  6. ↑ "Thai Price Comparison Startup Priceza.com Hits Over 1.2 Million Unique Visitors". TechinAsia. Retrieved 13 August 2012.
  7. ↑ Cunningham, Susan. "Priceza, PricePrice, PricePanda - Who's Winning And Losing SE Asia's Price Comparison Races?". Forbes. Retrieved 17 April 2015.
  8. ↑ Huang, Elaine. "Thailand's Priceza wants more of that Southeast Asia pie". E27.
  9. ↑ Huang, Elaine. "Thailand's Priceza wants more of that Southeast Asia pie". e27.
  10. ↑ "CyberAgent Ventures, Inc. invests in Priceza Co., Ltd. Thailand's leading price comparison service". CyberAgent Venture. Retrieved 17 September 2013.
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