Paperless Post

Paperless Post
Type of site
 Private
Founded 2009
Headquarters New York City, New York, United States
Founder(s) Alexa Hirschfeld, James Hirschfeld
Website www.paperlesspost.com

Paperless Post is an e-commerce company focusing on design-driven online and printed stationery, including greetings, invitations, birth announcements, wedding suites, and custom stationery. Paperless Post partners with leading fashion designers including kate spade new york, Kelly Wearstler, and Oscar de la Renta. The company is based in New York City.

History

Paperless Post was founded by sibling entrepreneurs James and Alexa Hirschfeld in 2008 when they were 23 and 25 years old.[1] It began as an online-only company and launched printed stationery in 2012.[2] The company partners with designers like Kate Spade New York to produce original work.[3]

In November 2011, e-card competitor Evite created a copycat product that copied many of Paperless Post's designs nearly pixel for pixel.[4][5] Industry backlash caused Evite to withdraw their new product from the market for over a year.

Paperless Post partnered with leading stationery company Crane & Co. to produce the first collection of hybrid online-offline wedding suites. These designs are available online as well as on fine cotton paper with engraving and letterpress.[6]

The company has raised $12.4 million in capital to date.[7]

Notable users

References

  1. 1 2 3 4 McGee, Celia (10 June 2009). "Your Invitation Is Not in the Mail". New York Times. Retrieved 26 November 2012.
  2. ↑ Loten, Angus (18 October 2012). "Paperless Post Moves Into Paper Cards". The Wall Street Journal. Retrieved 26 November 2012.
  3. ↑ Strugatz, Rachel (24 September 2012). "Kate Spade Partners With Paperless Post". Women's Wear Daily. Retrieved 26 November 2012.
  4. ↑ Popper, Ben. "Clone Wars! Paperless Post Up In Arms Over Evite's New Copycat Site, PostMark". The Observer. Retrieved 7 December 2012.
  5. ↑ "EMBATTLED EVITE CLONES STARTUP PAPERLESS POST IN QUEST FOR SURVIVAL". Unchrunched. Retrieved 8 December 2012.
  6. ↑ Pisani, Joseph (2 April 2013). "Paperless Post Defies Digital Strategy With Crane". Associated Press. Retrieved 3 April 2013.
  7. ↑ "Siblings Create $10-Million Company, Paperless Post". AOL, Morning Rush. Retrieved 26 November 2012.
  8. ↑ Ruiz, Michelle. "Meet Paperless Post's Badass Alexa Hirschfeld". Cosmopolitan. Retrieved 7 December 2012.
  9. ↑ "NYC Connects 2012". NYC.gov. Retrieved 8 December 2012.
  10. ↑ "Kate Spade New York Created e-Cards for Paperless Post!". InStyle. Retrieved 8 December 2012.
  11. ↑ Watson, Emma (27 August 2013). "Yes I am tweeting about stationary". Twitter. Retrieved 11 September 2013.
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