PagSeguro

PagSeguro

Industry	Financial services
Founded	July, 2007
Products	Electronic payment systems
Owner	UOL
Website	pagseguro.uol.com.br

PagSeguro is an online or mobile payment-based e-commerce service for commercial operations. PagSeguro is part of Universo Online (UOL group).^[1]

In 2015, it was recognized as the "Best Payment Method" by the Congresso Afiliados Brasil (Brazil Affiliates Congress).^[2]

History

In January 2007, UOL acquired BrPay, a Brazilian electronic payment company. In July 2007, the company rebranded to PagSeguro.^[3]

In November 2008, PagSeguro was elected the best website of the year in the Electronic Commerce category by Info Exame readers.^{[3] [4]} Also in 2008, it received the INFO Award, held by Editora Abril, in the same category: Electronic Commerce.^[5]

By 2010, PagSeguro had more than 12 million registered users.^[6] In 2012, it partnered with Horus, an electronic payment means fraud prevention company.^[7]

In 2012, it partnered with Nokia to process payments via Near Field Communication (NFC), a technology that enables the safe data transmission by approaching two cell phones. PagSeguro was the first company to implement NFC technology in Brazil.^[8][9]

In 2013, PagSeguro launched the MINI reader, a credit and debit card reader designed to enable payments via mobile applications. In that same year, it partnered with Cartão Mais! and iPAGARE Magento. Retailers that have a Magento store with the iPAGARE technology can use PagSeguro at checkout.^[10]

PagSeguro received the PCI-DSS (Payment Card Industry Data Security Standards) certification in 2013.^[11]

PagSeguro attended the Lide 25th Forum of Entrepreneurs 2014, and was the winner in the Entrepreneur Company in Technology category.^[12][13]

In 2015, PagSeguro was featured at the XVI Consumidor Moderno Awards as the best company in the Financial Services and Excellence in Customer Services categories^[14] and was elected the best company in the Online Payments category, according to Época ReclameAQUI 2015 Award.^[15]

Online Operations

PagSeguro is an e-commerce company that intermediates payment between sellers and buyers.^[16][17]

Consumers choose the product or service they want to buy at one of the sites that use PagSeguro. Once the purchase is concluded, the consumer is directed to PagSeguro website to select a payment method that can be by credit card, electronic transfer or bank slip.^[18]

PagSeguro also offers a billing option via email for traders who do not have a site or a well-structured e-commerce.^[19][20]

PagSeguro has agreements with several banking institutions so that sellers can offer buyers different payment methods. These banking institutions receive the payment and transfer it to the seller after making sure that there was no fraud in the operation. The service offers over 25 payment methods.^[18][21]

For purchases in which the customer neither receives the product, nor does it as agreed, a dispute (claim) can be started. PagSeguro mediates the dispute, in order to help the buyer to receive either the product or the money back, as well as to help the seller to have the transaction value refunded or to return it to the buyer.^[6][22]

In May 2016, PagSeguro launched the Split Payment, a tool that acts on transactions commissioning models. The tool was released in VTEX Day, the largest multi-channel retail event in Latin America, in which PagSeguro was also the master sponsor.^[23][24]

Presential Operations

Machines and readers

PagSeguro launched the credit card reader for credit sales with up to 12 installments, in 2013. The reader is connected to the smartphone and tablet by the headset input, and the mobile device must be connected to the internet. The device is compatible with iOS, Android, Symbian OS, Windows Phone MeeGo. The reader works like a traditional credit card machine but has no monthly costs for the seller, the only cost is the fee per performed transaction.^{[25][26][27][28]}

In September 2014, it launched the Debit and Credit Reader MINI, a card reader designed for small businesses.^[29][30][31]

At the end of 2014, it launched Moderninha, a machine for card operations, which does not request a cell phone and comes with a chip and an internet data plan included. Moderninha operates with debit and credit cards, meal ticket/voucher cards, does not request rental nor membership fee, operates purchases up to 12 installments, and sends the operation receipts by SMS.^[32]

In June 2016, PagSeguro launched Moderninha Wifi, also rental and membership fee payment free, which now provides access to the local wireless network and comes with chip and an internet data plan included as well. In October of that year, it launched the Moderninha Pro that includes Bluetooth connection, issues printed receipts, and is indicated for those who perform a large volume of transactions per day. The device features integration with PagSeguro Vendas application, an online tool that manages customer sales.^{[33][34][35][36]}

Cards

In August 2015 the company released a prepaid card with focus on the microentrepreneur, with chip and under MasterCard brand.^[37]

The card allows operations with PagSeguro account, as well as cash withdrawals and debit card purchases.^[38][39]

See also

• Universo Online
• UOL HOST
• UOLDIVEO

References