Mr Green (company)

Mr Green Ltd.
MRG
Publicly traded (AktieTorget)
Industry Online gaming
Founded 2007
Headquarters Sliema, Malta
Key people
 Per Norman (CEO Mr Green & Co AB) Jesper Kärrbrink (CEO Mr Green LTD)
Products Casino, Games, Table games, Jackpots
Owner Mr Green & Co AB
Website www.mrgreen.com

Mr Green Ltd. is an online gambling company that offers online casino. Mr Green Ltd is licensed and regulated by the LGA, Maltese Lotteries & Gaming Authority in Malta. The head office of Mr Green is in Sliema, Malta.

Mr Green & Co is the parent company of the group, where the online casino Mr Green (Mr Green Ltd) is the largest company. The parent company, Mr Green & Co, is based in Stockholm, Sweden, and is listed on the Swedish market place.[1] Per Norman was appointed CEO of Mr Green & Co in February 2015.[2]

The online casino Mr Green was founded in late 2007 and launched in 2008[3] by the three Swedish entrepreneurs: Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. Sidfalk and Bergquist had experience in the iGaming sector after founding the company, brand and website of Betsson together with Anders Holmgren back in 2001.[4]

When launching in 2008,[5] Mr Green was one of the first operators to offer games from several game suppliers and built a seamless wallet solution, whereby it was no longer necessary to exchange chips to play games from different vendors. Today Mr Green offers 350 games from IGT, Net Entertainment, Nextgen, Quickspin, Microgaming Quickfire, Bally Technologies,[6] Yggdrasil, Play&Go, Edict[7] and the live casino supplier Evolution Gaming.[8]

Mr Green invests generously in its Green Gaming Programme.[9] When a new customer signs up, he or she is asked to set limits for the risks he or she is willing to take in his or her play.

Jesper Kärrbrink[10] was appointed CEO of Mr Green Ltd in April 2016, after 5-year tenure at Euroflorist. Kärrbrink comes from a strong media background. From 1998 – , Kärrbrink headed up the digital business department at international media group Bonnier. He then moved over to Provider Venture Partners where he assumed the role as Partner & Venture Manager.

From 2004 until 2008, Kärrbrink was the CEO of Svenska Spel, a state-owned company operating in the regulated gambling market in Sweden. In 2008 he moved over to the Nordic based directory service company Eniro where he assumed the role as President and CEO.

In 2011, he was appointed CEO of Euroflorist and grew the company’s online sales by 30 percent per year. He was also Executive Vice-Chairman of Euroflorist AB and a member of Euroflorist’s AB board.

In 2015, Mr Green acquired Italian operator, Mybet Italia [11] and was approved by the country’s gaming regulator AAMS to take over Mybet Italia’s operations.[12]

In addition to its operations in Italy, Mr Green Ltd was also awarded a UK Operator Licence in July 2015, which further shows the company's aim to increase the proportion of revenues from locally regulated markets [13]

Awards

Year Awarded By Category
2009 Internetworld Topp 100
2010 Internetworld Topp 100
2011 Internetworld Topp 100
2012 Internetworld Topp 100
2012 eGaming Review (EGR) Socially Responsible Operator of the Year
2013 Internetworld Topp 100
2013 International Gaming Awards (IGA) Online Casino Operator of the Year [14]
2014 Internetworld Topp 100
2014 International Gaming Awards (IGA) Online Casino Operator of the Year [15]
2014 eGaming Review (EGR) Highly Commended Slots Operator of the Year [16]
2014 eGaming Review (EGR) Casino Brand of the Year
2015 International Gaming Awards (IGA) Online Casino Operator of the Year [17]

References

  1. ↑ AktieTorget. "AktieTorget Start Page". Aktietorget.se. Retrieved 25 November 2014.
  2. ↑ "Mr Green Announces New CEO". Retrieved 16 April 2015.
  3. ↑ "Storytelling ska slja nytt ntcasino". Internetworld. 7 August 2008. Retrieved 25 November 2014.
  4. ↑ "News in brief: Betsson founders launch new UK online casino; Spreadex launches sports fixed-odds; Racing UK HD; Neovia...". Egrmagazine.com. Retrieved 25 November 2014.
  5. ↑ "Nästa generations nätcasino är här". Expressen. Retrieved 25 November 2014.
  6. ↑ "Bally Technologies' Online Games Now Available on Mr. Green". News.ballytech.com. Retrieved 25 November 2014.
  7. ↑ "edict signs partnership with Mr Green". iGaming Business. Retrieved 2015-10-29.
  8. ↑ "ONLINE CASINOS INTRODUCE LIVE DEALER OFFERINGS - GAMBLING INDUSTRY NEWS". Azonlinecasions.com. Retrieved 25 November 2014.
  9. ↑ "Green Gaming". Retrieved 16 April 2015.
  10. ↑ "Mr Green appoints new CEO for Malta operation and mobile casino". Mr Green & CO. Retrieved 18 April 2016.
  11. ↑ "Mr Green Granted Approval for Italy Launch". Retrieved 16 April 2015.
  12. ↑ "Italian Regulator Approves Mr Green for Launch in Italy". Retrieved 16 April 2015.
  13. ↑ "Mr Green Granted UK Operator Licence". Retrieved 1 July 2015.
  14. ↑ "International Gaming Awards Winners 2013". gaming-awards.com. Retrieved 16 April 2015.
  15. ↑ "International Gaming Awards Winners 2014". gaming-awards.com. Retrieved 16 April 2015.
  16. ↑ "EGR Operator Marketing Innovation Awards". gaming-awards.com. Retrieved 16 April 2015.
  17. ↑ "International Gaming Awards Winners 2015". gaming-awards.com. Retrieved 16 April 2015.
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