Monte (dessert)

Monte Logo

Monte is a milk cream dessert brand, made by the dairy company Zott.[1] It is a dessert made of milk, chocolate and hazelnuts. Zott Monte advertises with the slogan full taste, full power, full fun!. Monte is worldwide one of the most famous brands of Zott and it is delivered in over 40 countries. Monte is a dessert with the combination of milk cream, hazelnuts and chocolate. Monte product range varied within the different countries.

Product range

Original Double-compartment[2] Plus 2Go Limited
Monte 4 × 55 g Monte Butter Biscuits Monte plus Caramel-Sauce Monte Drink Monte White
Monte 6x55g Monte Cappuccino-Balls Monte plus Chocolate-Sauce Monte Snack
Monte Maxi 4x100g Monte Crunchy Monte plus Cappuccino-Sauce
Monte Single Pot 160g Monte Cherry
Monte products

History

Monte was introduced April 1, 1996 in Germany. Within the following years (1997–2001) Zott established Monte in these countries: Czech Republic, Austria, Russia, Belgium, Slovenia, Slovakia, Bosnia, Croatia, Poland, Estonia, Latvia, Lithuania, Malta, Macedonia and Kosovo. Meanwhile, Monte is available in over 40 Countries.

Chronicle

Awards

Advertising

In 2010 the company recruited the German goalkeeper René Adler and his brother Rico for several commercials of the brand "Monte".[4] In 2013 Zott changed the brand ambassadors for "Monte". Since then windsurf world champion Philip Köster and his sister Kyra advertise for "Monte".[5] In 2013 Monte Cherry and Monte Crunchy were introduced in Poland by the Polish Volleyball Star Bartosz Kurek. That was the second time Bartosz advertise for Zott Monte.[6] Csaba Vastag is a Hungarian musician and since 2013 the brand ambassador for Zott Monte in Hungary.[7]

References

  1. Zott Website (German):Factsheet (DE), March 4, 2014
  2. Dairy Foods: German dessert maker uses a two-cup package. Retrieved July 29, 2015
  3. Lebensmittel Zeitung: Top-Marken 2014, June 2015
  4. W&V: Monte: Neue Zielgruppen mit René Adler. Retrieved March 12, 2014
  5. markenartikel-magazin.de: Zott Monte startet mit neuer Werbekampagne durch. Retrieved March 12, 2014
  6. pahnke.de: Pahnke Markenmacherei schickt erneut Spitzensportler für Zott Monte in den Supermarkt. Retrieved April 2, 2014
  7. monte.com: . Retrieved July 23, 2014
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