Marcel Saucet
Marcel Saucet[1] (born June 4, 1981) is a French author, entrepreneur, consultant, speaker, researcher associate and visiting professor at the University of San Diego (USD) School of Law.
Biography
Born June 4, 1981 in Nice, France, Marcel Saucet holds a BA (2001), an MA (2002: Economics and Management), an MA (2003: Management and Marketing Research), and a PhD with Honors [2] (2007) from the University of Nice-Sophia Antipolis.
Work and Research
In his doctoral thesis, Dr. Saucet developed the term of "micro innovation," which he derives from chaos theory: a micro-change in a brand identity is a product of larger global change and upheaval. This concept was born from Saucet's own extensive international travel due to his numerous international academic and business positions and ventures. This travel provided him with greater cultural openness and an ability to think of, and design, marketing programs, in a more anthropological manner. In collaboration with Dr. Saverio Tomasella, a renowned psychologist, Saucet was able to detect opportunities and develop methods to further develop brands through micro innovation in various global markets.
Later, Saucet pioneered the concept of "street marketing"[3][4] in various scientific research articles and award-winning books[5]—and has conducted similar marketing campaigns for major global brands.[6][7]
Publications
Saucet is the author of more than 20 articles and books[8] on Street Marketing and brand psychoanalysis.
Books
- Street Marketing: the future of guerrilla marketing and buzz, ABC CLIO edition, December 2015, ISBN 978-1440838385
- Street Marketing, marketing de rue et objets connectés, Diateino Edition, 2014, ISBN 2354561806
- Street Marketing, Diateino edition, October 2013. ISBN 2354560826
- Unconventional Marketing: from Guerrilla Made to Consumer in The Routledge Companion to the Future of Marketing, with Bernard Cova, September 2013, ISBN 9780415625920
- Preface, La marque sur le divan, ed. S. Tomasella, LCA Edition, Nice, 2012.
- Innovator, Innover Face à La Crise, La Tour des Vents Edition, Nice, 2009. ISBN 2912909104
Research articles
- Street marketing et application, with Bernard Cova, Les cahiers européens de l’imaginaire, CNRS, special edition about the street, March 2016
- Le Street Marketing version Michel et Augustin ou comment conquérir l’Amérique, with Michel Barabel (IRG/UPE), Olivier Meier (IRG/UPE), L’expansion management review,[9] March 20–25, 2016
- Taryn Rose launching DRESR: Street Marketing a luxury brand, with Lena Goldberg and Christine Snively, 'Harvard Case study",[10] 2014
- The Secret lives of Unconventional campaigns: Street Marketing on the Fringe, with Bernard Cova, Journal of Marketing Communications, special issue on ambient marketing,2014
- Le street marketing: une pratique non règlementaire, with Bernard Cova, Décisions Marketing, 2014
- Marketing non convenzionali, notizie e futuro della ricerca. with Bernard Cova, Micro & Marketing Macro, 2014
References
- ↑ NOUTANGNI,Fontaine Rushdie (September 2016), Un manager énergique et passionné, Dr. Marcel Saucet, in "Le Nouveau Manager",p.14-18, http://myafricaprofile.com/LNM12/#p=15
- ↑ "Vers une nouvelle approche pour innover en marchés saturés [Texte imprimé] : un exemple dans le secteur des cosmétiques / Marcel Saucet ; Nadine Tournois,... Directeur de thèse - Sudoc". www.sudoc.fr.
- ↑ Pothain, Valéry (September 2014). "Street Marketing: les marques ne sont plus à la rue". Stratégies Magazine n°1781, Supplément Event.
- ↑ "L'évolution du street marketing en France: Frank Tapiro, Valéry Pothain, Marcel Saucet et Anthony Babkine – 05/10/13". Interview sur BFM Business (BFM TV).
- ↑ Sfeir, Jean-Marc (Februar 9, 2016) 3 questions à Marcel Saucet, auteur du livre « Street Marketing™: the future of guerrilla marketing and buzz », Best Book award 2015 http://www.vivelapub.fr/3-questions-a-marcel-saucet-street-marketing/
- ↑ Bouleau, Claire (November 19, 2014). "Pourquoi L'Oréal, Clarins et Lancôme misent sur le street marketing". dans le magazine Challenges.
- ↑ Arbey, Elodie (20 January 2016). "Michel et Augustin s'amuse à faire lire du français aux New-Yorkais pour se faire connaître".
- ↑ http://www.barnesandnoble.com/w/street-marketing-marcel-saucet/1120790528?ean=9781440838385#productInfoTabs
- ↑ http://www.micheletaugustin.com/laventure/canards/web/lexpansion_2016_22_02.pdf
- ↑ Goldberg, Lena G. "Lena G. Goldberg - Faculty - Harvard Business School". Retrieved 21 August 2016.