Magic Bullet (appliance)

The Magic Bullet

A Magic Bullet blender
Type Blender
Company Homeland Housewares
Website getmagicbullet.com

The Magic Bullet is a compact blender sold by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries.[1] It is widely marketed through television advertisements and infomercials and sold in retail stores under the "As seen on TV" banner. A feature-limited retail version not under this banner called the "Magic Bullet Single Shot+" is also available.

Since the introduction of the Magic Bullet, other incarnations include the Magic Bullet To Go, the "Magic Bullet Mini", the Bullet Express, the Baby Bullet, the NutriBullet and the Dessert Bullet.

Product

The Magic Bullet is a personal blender that is designed to be used as a space saving replacement for other appliances such as a blender, food processor, and electric juicer. The name is derived from the ogive-shaped curve of the blending cups. The entire Magic Bullet system consists of an electric blender base with a number of attachments. Some of the attachments are included with the product, and they are:

Other add-ons can be purchased separately. These consist of:

Usage

The appliance is used by attaching a blade attachment to the desired cup and fitting the assembly upside down on top of the base. The base contains the motor that turns the blade, which is inside the cup. When one applies pressure to the top of the unit, the blade spins. If one turns the cup to lock into the base, it will continue to spin until it is disengaged.[2]

Infomercial

The Magic Bullet is known for its 30-minute infomercial, broadcast mostly in the early hours of the morning.[3][4][5]

History

The design for the Magic Bullet and its attachments is registered with the United States Patent and Trademark Office to Lenny Sands, CEO and founding partner of Alchemy Worldwide.[1]

Homeland Housewares has introduced add-ons and different versions of the Magic Bullet including the Bullet2Go (with various accessories), the Bullet Express, and a Fat Burning Boost supplement to be used in conjunction with the Magic Bullet. In 2015, Magic Bullet introduced an app that offers breakfast, lunch, dinner, and dinner recipes to Magic Bullet users. [6]

The Magic Bullet has been replicated and imitated on more than one occasion.[7] Homeland Housewares, LLC, is a member of eBay’s Verified Rights Owner (VeRO) program[8] and has created a Consumer Counterfeit Watch web page in order to help educate consumers regarding these issues.[9]

References

  1. 1 2 "Alchemy Worldwide LLC CEO and Direct Response TV Veteran Lenny Sands Appointed by President George W. Bush to President's Export Council", TheFreeLibrary.com (February 12, 2007)
  2. "The Magic Bullet Review" by Diane Vigil, Designer Jones, 28 October 2005
  3. "Juicer Review", Juicer Reviews, 10 October 2016
  4. "Juicer Infomercial Sweeps Early Morning Emmys", The Onion, 30 August 2008
  5. "Everblasting Life" by L. V. Anderson, Slate, 28 June 2015
  6. https://www.nutriliving.com/articles/introducing-the-magic-bullet-app
  7. "About Potentially Hazardous Counterfeit Blenders", press release (August 28, 2007)
  8. "Most of the purported 'Magic Bullet' Blender/Mixer Systems, parts and packaging available on eBay are counterfeit."
  9. Consumer Counterfeit Watch
This article is issued from Wikipedia - version of the 10/23/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.