Live media

The term live media refers to new media that use streaming media technologies for creating networks of live multimedia shared among people, companies and organizations. Shares are done in two contexts—social, as in social media, and the content's subject. For instance, people can follow their friends' live video shares as well as shares related to specific content or items. Live media can be shared through any Internet website or application; thus, when people browse on a specific website, they may find live media streams relevant to the content they look for. Live streaming has evolved into a big key in the communication world. It is also inexpensive and some have apps that are free to use.^[1]

Live streaming

Live media has become more widely popular in recent years, allowing greater connectivity between users. It allows people to take part in events such as, concerts, live news coverage, and adventures. 2016 has earned the title of "live streaming" due to the rise of popular apps, such as Periscope and Snapchat. The applications of live streaming can extend beyond an individual's personal life to business contexts. For example, James Harden partnered with Trolli through Snapchat, which promoted the upcoming NBA All Star Game. Live streaming has now become a global invention that could be used by anyone.

Periscope

Twitter is a popular app where people can post tweets, share videos, and upload pictures. In March 2015, Twitter launched a new live streaming app called "Periscope". Normally, users would see a link attached to their broadcast directing people to a new tab. With the updated Twitter and new app, Periscope, videos appear live on the timeline. If the user has allowed the site to share his or her information, one can see where the user is streaming from. During the broadcast, anyone is free to give their input or comments, talk to the broadcaster, ask questions, etc.^[2] Kayvon Beykpour, CEO of Periscope, and Dick Costolo and Jack Dorsey, CEOs of Twitter, all shared a common goal—to invent something that would merge both teams into one instead of as partners.^[3] The team wanted to give people more accessibility for both Twitter and Periscope. Their solution was a combination of live streaming and Twitter.

Facebook Live

Facebook is another popular social media site that people use for communication and posting or sharing videos and pictures. Since Facebook is open to all, people can post anything they would like to share. Mark Zuckerberg, the CEO of Facebook, mentioned how it's a big innovative step in how we choose to communicate with others. Prior to making it accessible to the public, it was only available to celebrities or important public figures.^[4]  As Facebook becoming more technologically advanced, it has come up with a geographic map, where an individual can see where the broadcast is streaming from. Like Periscope, Facebook has included its own "reactions" whenever someone is broadcasting. Such included "wow", "love", "haha", and "sad". Chris Cox, the chief product officer of Facebook, mentioned Facebook's need to work on thousand live streams without having the need to crash. As it is now open to all, Facebook Live has been used in various ways.

YouTube Live Streaming

YouTube was purchased by Google in 2006, and the pair recently announced their live streaming app. Like Periscope, one can comment on the broadcast. Unlike Periscope, live streams on YouTube can be saved and any user can access them through the app. Manuel Bronstein, who is in charge of product for consumers, mentioned how he wanted YouTube to become more advanced with its videos.^[5] Bronstein stated that this would be the perfect opportunity for "creators" to interact with their fans. 

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