Life Beyond Tourism

Life Beyond Tourism
Motto where regions discover and present themselves
Established 2008
Legal status Active
Website www.lifebeyondtourism.org

Life Beyond Tourism[1] (in short LBT) is a nonprofit worldwide portal free of banners, based in Florence, Italy. The portal dates back to 2008 and stems from an orientation by the Romualdo Del Bianco Foundation. The portal is an international platform for exchange of experiences and good practices in the framework of a tourism based on values and not only on services and consumerism.

History

The portal originates from an orientation of the Romualdo Del Bianco Foundation. In 20 years of activity, the Foundation elaborated a new concept of the cultural heritage as an instrument of understanding among cultures. According to this orientation, cultural heritage is not only to be safeguarded and enhanced, but also to be “used and enjoyed” to foster intercultural dialogue. In September 2008 the Romualdo Del Bianco Foundation announced the establishment of the association Life Beyond Tourism for Intercultural Dialogue. Soon after, a Declaration of Intents [2] was signed (March 2008) by 59 experts of the Foundation from 20 different countries. In February 2011 the association developed the Life Beyond Tourism Non-Profit Portal. According to the LBT Manifesto [3] “the tourist is a potential harbinger of knowledge and of intercultural dialogue” and therefore “the tourist destination is a workshop of knowledge, providing all visitors with an opportunity for cultural growth” The Province of Florence welcomed the LBT orientation and decided to promote it. Many other cultural institutions and public administrations in Central Europe and Eurasia also joined the initiative.

Main features

Life Beyond Tourism gathers the cultural expressions representing a given region to provide a good picture of its “cultural personality” resulting from the interaction between its cultural heritage and ongoing developments. The aim of the portal is to convey a territory’s specific features and to emphasize the way in which tangible and intangible heritage is combined to human and environmental levels. The portal is addressed to all cultural institutions, companies, professional and individuals who share the philosophy of the portal. In particular there are some typologies of members:

The portal is non-profit: the profits of memberships are reinvested into for cultural and development initiatives in the territory itself. The supporters of Life Beyond Tourism promote a tourism of high cultural quality with a special focus on intercultural dialogue.

Patronage and members

Many organizations granted their patronage to Life Beyond Tourism. Among them: ICCROM, ICOMOS Italia, the Council of Europe, the Società Italiana per la Protezione dei Beni Culturali (CIPBC), the Borsa Mediterranea del Turismo Archeologico, the Associazione Città e Siti Italiani Patrimonio Mondiale UNESCO. Among the Italian local authorities: The Region of Tuscany, the Province of Florence, the Municipality of Florence, many municipalities in Tuscany (Castelfiorentino, Forte dei Marmi, Montecatini, Reggello, San Piero a Sieve, Scarperia. For the moment also the Krakow[4] and the Tbilisi municipalities granted their patronage.

The members that joined to LBT are from many different countries: Albania, Armenia, Argentina, Australia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, China, Vatican City, Colombia, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, United Kingdom, Greece, Hungary, Ireland, Israel, Japan, Jordan, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Moldova, Macedonia, Mexico, Morocco, Poland, Romania, Russia, Serbia, Slovakia, Spain, Syria, Sweden, Taiwan, Turkmenistan, Ukraine, United Arab Emirates, the U.S., Uzbekistan.[5]

Readings

Notes

  1. ↑ http://www.lifebeyondtourism.org
  2. ↑ "Declaration" (PDF).
  3. ↑ "Manifesto".
  4. ↑ "Communication by the Krakow Municipality".
  5. ↑ "Supporting countries".

See also

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