Kebab Turki Baba Rafi
 | |
| Subsidiary | |
| Industry | Middle Eastern food chain |
| Founded |
2003 (original) 2005 (franchise) |
| Founder | Nilam Sari |
| Headquarters | Pondok Labu, Cilandak, South Jakarta, Indonesia |
Number of locations | 1001 (2012) |
Key people | Nilam Sari (CEO) |
| Products | Kebabs, hamburgers, sandwiches, canai breads, drinks, kripiks, frozen foods |
| Parent | Baba Rafi Enterprise |
| Website |
www |
Kebab Turki Baba Rafi is the world's largest chain of kebab, which operates more than 1000 outlets in Indonesia, Malaysia, Philippines & Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneur, Nilam Sari. Beginning in 2005, the business applied the franchise system. It is owned by Baba Rafi Enterprise, the company which also owns Piramizza, Bebek Garang, and Voila! Indonesia.
A Kebab Turki Baba Rafi outlet is operated either by a franchisee or by the corporation itself. It is also a pioneer of sharia investing franchise in Indonesia.
Kebab Turki Baba Rafi primarily sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripiks, canai breads, and frozen foods. The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.
History
The business began in 2003, with a cart operated by Nilam Sari at Nginden Semolo Street in Surabaya, Indonesia. She built the business due to a journey to Qatar, where her father in law worked. There, she met many kebab sellers. According to Nilam, the most delicious kebab is from Turkey. She uses the "Turki" trademark for interested customers. The "Baba Rafi" name was taken from Arabian word, "baba" meaning father, and "Rafi" is inspired from her first child's name, Rafi Darmawan.
In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines.[1] Later, Kebab Turki Baba Rafi has continued its expansion into India, Hong Kong, Netherlands, and other countries around the world.
Headquarters
The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008-2009.
Products
Kebab Turki Baba Rafi predominantly sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), canai breads, kripiks, and frozen foods. In the Philippines, some of the outlets expanded the menu into drinks such as matcha, lemonade, and tamarind.
Types of outlets
Kebab Turki Baba Rafi has a variety of outlets, such as food cart, shop, booth, indoor and non-stop 24 hours outlet.
Mascot
The mascot of Kebab Turki Baba Rafi is Kebby.
Achievements
All of the achievements received through its founder, Nilam Sari, scaled national and international awards. Here are a series of awards won by Kebab Turki Baba Rafi.
- "First National Kebab Company with Franchise System and the Largest Number of Outlets in Indonesia" on Rekor Bisnis by Tera Foundation and Koran Sindo
- "Ernst & Young Entrepreneur of the Year 2009" by Ernst & Young
- "Most Successful Franchise" from Peluang Franchise and given directly by Jakarta Governor, Joko Widodo
- "Industry Sector Class and Social Franchise Category" by Junior Chamber International and United Nations Global Compact
- "Franchise Top of Mind" by Info Franchise
- "The Best Franchise to Invest" SWA version and "Indonesia Franchisor of the Year 2009" on Indonesia Franchise Award from Indonesia Franchise Association
- "The Indonesian Small Medium Business Entrepreneur Award 2006" (entrepreneurship and finance version) by Minister of Cooperatives and SMEs of Indonesia
- "Most Promising Entrepreneurship" on Asia Pacific Entrepreneurship Award 2008
- "Asia's Best Entrepreneur Under 25 Years" by BusinessWeek