Jukin Media

Jukin Media
Private
Industry Entertainment, Digital Media
Founded 2009
Founders Jonathan Skogmo, Aldo Carrascoso, Josh Entman
Headquarters Los Angeles, California
Key people
 Lee Essner (president and Chief Operating Officer)
Josh Entman (Cofounder and Chief Development Officer)
Brands FailArmy, JukinVideo, World's Funniest, The Pet Collective
Website jukinmedia.com

Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo and is headquartered in Los Angeles, California.[1][2][3]

History

Jukin Media's Founder and CEO Jonathan Skogmo conceived of the idea for the company while working as a video researcher and producer for the television show Country Fried Home Videos.[1][4] After realizing there was an opportunity to aggregate and monetize digital clips that appeared on YouTube and other online video platforms, he started Jukin Media in 2009 from his West Hollywood apartment.[1][4][5]

Between 2013 and 2015, the company raised several rounds of funding totaling $4.2 million from investors including, among others, Bertelsmann Digital Media Investments, Peter Guber, Maker Studios, and Samsung Ventures.[1][6][7][8]

In 2014, Jukin partnered with Maker Studios, giving Maker Studios access to Jukin's library of video clips, and giving Jukin access to Maker's operational resources.[9] The partnership also resulted in the launch of a dedicated website for FailArmy, Jukin's owned and operated entertainment brand.[9] In January 2016, the company announced that it had paid more than $5 million to viral video creators.[10][11]

Operations

Jukin Media operational model involves discovering, acquiring, and licensing user-generated video clips. Besides licensing those video clips for use by advertisers, digital publishers, TV shows, and other entities, it also provides licensing and clearance services to production companies and media networks.[12] Additionally, Jukin Media produces and owns a variety of multimedia channels on media platforms such as YouTube, cable television, and broadcast television.[1]

Licensing model

Through a process of review that utilizes proprietary software and manual sorting, Jukin identifies videos that might go viral and then negotiates with the video's owner to establish a licensing agreement with that user.[1] Jukin pays video owners for every video, whether by one-time payment or ongoing revenue share. Once Jukin has acquired a clip, it monetizes the clip with advertisements and integrates the clip into its library of videos that are available for third-party use.[1][13] After being acquired, the video clips are licensed to third-parties that distribute them through a variety of channels including social media, television, and websites.[1]

Jared Frank kicked in the head

One notable example of the type of videos that Jukin Media seeks out involved Canadian man Jared Frank filming himself being kicked in the head by the driver of a passing passenger train in Peru.[1][14][15] As of August 2015, the video, licensed by Jukin Media, had reached nearly 38 million views and had netted the video's creator approximately $30,000.[14][16]

Hero Cat

Another notable example involves a California man named Roger Triantafilo, whose home security system captured a video of his son getting attacked by a neighbor’s dog, only to be rescued by the Triantafilo’s house cat.[17][18]

Pizza Rat

Another notable example involves Pizza Rat, a viral video depicting a rat carrying a large slice of pizza to its home on the New York City Subway.[19][20] The video’s creator Matt Little signed with Jukin Media when the video had received just a few thousand views; within a few weeks it reached over 8 million views on YouTube, and was featured on many popular TV shows and websites, including The Late Show with Stephen Colbert and Conan.[21][22]

Chewbacca Mom

The four-minute viral video known as Chewbacca Mom or Chewbacca Mask Lady, is another notable example. The video, which featured 37-year old Candace Payne from Texas wearing a mask of popular Star Wars character Chewbacca, became the most watched Facebook Like video ever recorded.[23][24][25]

Now That's Funny!

Jukin Media produces the TV show “Now That’s Funny!” on Channel 5, which is a family-friendly clip show airing on Sunday nights.[10][26]

FailArmy the TV show

Jukin Media also produces an international TV version of FailArmy. The half-hour comedy based on the popular YouTube channel airs in 221 TV markets worldwide.[27]

Related properties

In addition to the company's video services, it is also the producer of World's Funniest on FOX and is the owner and operator of several consumer-facing entertainment brands, including FailArmy,[28][12] which compiles fail videos and has a subscriber base of approximately 10 million users on its YouTube channel and more than 6.6 million fans on its Facebook page as of March 2016, and The Pet Collective, which is a joint venture between Jukin and FremantleMedia's Tiny Riot! studio.[29][8][30]

References

  1. 1 2 3 4 5 6 7 8 9 "Inside the Company That's Made Viral Videos Big Business". Wired. Retrieved August 19, 2015.
  2. ↑ "Finding Video Gold in the Web's Garbage". Wall Street Journal. Retrieved August 19, 2015.
  3. ↑ "Company's Secret Weapon To Make Videos Go Viral". National Public Radio. Retrieved August 19, 2015.
  4. 1 2 "Worth a Look?". Los Angeles Business Journal. Retrieved August 19, 2015.
  5. ↑ "A Q and A With A Viral Video Network". Forbes. Retrieved August 19, 2015.
  6. ↑ "YouTube Video Firm Jukin Media Raises $1.2 Million from Peter Guber, Allen DeBevoise and Others". Variety.
  7. ↑ "Viral video network Jukin Media raises $1.2 million in funding". The Baltimore Sun. Retrieved August 19, 2015.
  8. 1 2 "Trip, Fall and Raise a Million Dollars: Jukin Media, the FailArmy People, Grabs Money from Maker Studios, Bertelsmann". Recode. Retrieved August 19, 2015.
  9. 1 2 "No Fail Here: Maker Studios Gets Powerful Viral Video Partner in Jukin Media". Mashable. Retrieved August 19, 2015.
  10. 1 2 David Pierson (20 May 2016). "Fall on your face? Jukin Media will pay for the video". Los Angeles Times.
  11. ↑ Ryan Bradley (18 May 2016). "How viral video companies can turn pizza rats into boatloads of cash". The Guardian.
  12. 1 2 "Jukin Media Gives Ryan Seacrest's Game Show a Viral Boost (Exclusive)". The Hollywood Reporter. Retrieved August 19, 2015.
  13. ↑ "Jukin Media: Building an empire on other people's viral videos". Digiday. Retrieved August 19, 2015.
  14. 1 2 "Train Kick Selfie Guy is set to scoop up to $250,000 thanks to his viral video - so how can you cash in on your candid moments?". The Independent. Retrieved August 19, 2015.
  15. ↑ "Facebook's new video business is awash with copyright infringement and celebrities are some of the biggest offenders". Business Insider. Retrieved August 19, 2015.
  16. ↑ "That train-meets-man video: $250,000 to get kicked in the head. Sign me up!". The Washington Post. Retrieved August 19, 2015.
  17. ↑ "Finding Video Gold in the Web's Garbage". The Wall Street Journal. Retrieved August 19, 2015.
  18. ↑ "Hero cat's family tells story behind boy's rescue: 'Dog did not even know what hit him'". Retrieved August 19, 2015.
  19. ↑ John Biggs (24 September 2015). "Meet Jukin Media, The Company That Now Owns Pizza Rat". Techcrunch.
  20. ↑ Ryan Harkness (23 September 2015). "Stephen Colbert Jumps On Board The Pizza Rat Bandwagon".
  21. ↑ Davey Alba (23 September 2015). "You Love Pizza Rat. You Don't Own Pizza Rat". Wired.
  22. ↑ Anthony Domanico (24 September 2015). "Pizza Rat channels 'Ratatouille' chef in 'Conan' spoof". CNET.
  23. ↑ Steven Perlberg (20 July 2016). "How Jukin Media Finds and Buys Viral Videos". The Wall Street Journal.
  24. ↑ Nick Allen (21 May 2016). "Mother laughing hysterically in Chewbacca mask breaks Facebook Live viewing record". Telegraph.
  25. ↑ "Mum in Chewbacca mask shatters Facebook Live record". BBC News. 20 May 2016.
  26. ↑ Sahil Patel (16 December 2015). "How Jukin makes TV shows from viral Web videos". Digiday.
  27. ↑ Alex Ben Block (25 March 2015). "'Fail Army' Marches Into a Second Season Overseas". Hollywood Reporter.
  28. ↑ "YouTube breakout series 'FailArmy' coming to Fox's TV lineup". Daily Dot.
  29. ↑ "FailArmy". YouTube.
  30. ↑ "'Fail Army' Marches Into a Second Season Overseas". The Hollywood Reporter. Retrieved August 19, 2015.

External links

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