Ingrid Sanders

Ingrid Sanders is the CEO and founder of online learning site Popexpert.[1][2] She is also a frequent speaker at tech and entrepreneurship conferences[3] and writes for The Huffington Post.[4]

Early career

Ingrid graduated from the University of Missouri with B.A.'s in Journalism and Interdisciplinary studies in 2000. She then completed her MBA at the SDA Bocconi School of Management in 2003 with an emphasis in Entrepreneurship. Ingrid's first corporate job was helping internet subscribers use technology at Prodigy in 1998. Two years later she was the Marketing Manager for Italian software developer and interactive agency Think creating innovative web projects for Peroni, Solvay, and Bosch. From 2003-2004, Ingrid served as a Consultant for the United Nations Development Programme on the United Nations Millennium Project.[5] She then served as Director of Strategy and Research for Iridium Group and the Director of Marketing Strategy at Acronym Media before spending three years as the General Manager for Online Advertising at The Active Network (Active.com). Ingrid's final corporate role was as the Managing Director of Digital Strategy and Partnerships at TargusInfo (now Neustar).[6]

Popexpert

Popexpert was inspired by the six-month sabbatical Ingrid experienced in 2012.[7] She used the time to study topics related to mindfulness and well being, receiving certification as a Jivamukti Yoga[8] instructor and training as a health coach with the Institute for Integrative Nutrition.[9]

The sabbatical[10] ignited Ingrid's mission to inspire and enable lifelong learning through Popexpert, which makes it easy for individuals to find experts[11][12] to help them get better at life, work, and play.[13] The company raised $2 million in seed funding led by Learn Capital[14] in 2013[15] and is viewed as part of the new Sharing Economy.[16]

Speaking arrangements

Year Title Event
June 2014 Mindful Minutes in Our Society[17] TEDx Market Street[18]
2014 Build from purpose, find alignment, understand values Big Omaha Tech Conference[19]
June 2013 Panel on Building Community and Meditation Session[20] LeWeb London
September 2011 Digital CRM Data Activation TARGUSInfo Interactive Insights Summit
July 2011 Driving Success Through Data Management, It Takes a Village Adobe Customer Event
March 2011 A Tour of Human Ecommerce: What's For Sale?[21] SXSW South by Southwest
July 2010 Breakfast Presentation OMMA AdNets Los Angeles
May 2010 Behaviorally Targeted Advertising—Holy Grail or Third Rail[22] Web 2.0 Summit
March 2010 Behavioral Analytics and Search Data-Driven Marketing Search Engine Strategies NYC[23]
March 2010 Consumer Privacy vs Advertiser Revenue SXSW South by Southwest Smackdown
February 2010 The Power of Pricing: New Strategies for True Optimization Rubicon Project Panel Event
December 2009 Target Spotlight Presentation New York Publisher DigiDay
June 2009 Whistle-Stop Tour Philadelphia Online Marketing Summit
February 2009 Keynote Panel "Big Brands, Big Plans" Online Marketing Summit
September 2007 Work of Mouth Marketing Workshop Promo Live Chicago

References

  1. "Popexpert connects you with online video advice from experts worldwide" "Mashable" October 13, 2013
  2. "How I Did It: Ingrid Sanders, Founder and CEO popexpert" "Maria Shriver" November 26, 2013
  3. "SXSW's Entrepreneurs to Watch" "Entrepreneur" March 17, 2014
  4. "Find Sabbatical at Home or Away" The Huffington Post October 2, 2013
  5. "Advisory Inputs" "United Nations Millennium Project" Retrieved August 1, 2014.
  6. "NAI: Behaviorally-targeted online ads twice as effective" "Biz Report" March 26, 2010
  7. "Want to learn something new? The new site you should know about" "The Muse" October 9, 2013
  8. http://london13.leweb.co/2013/community/ingrid-sanders
  9. "Popexpert's Ingrid Sander's Must-Have Apps" NBC News April 9, 2014
  10. "Ingrid Sanders wants you to take a sabbatical to refresh your thinking" Silicon Prairie News May 9, 2014
  11. "Would you pay for expert mom advice from the internet?" "Babble"
  12. "Popexpert raises $2 million for its video teaching marketplace" Pando Daily May 21, 2013
  13. "On the job: Hire experts without the hefty consultants' fee" USA Today February 2, 2014
  14. "Techcrunch"
  15. "PopExpert, co-founded by Ingrid Sanders, Raises $2 Million in Seed Funding" "News on Women" Retrieved August 1, 2014
  16. "Making Meditation and Yoga more Flexible" "EuroNews" June 6, 2013
  17. "Mindful Minutes in Our Society" "TEDx" June 18, 2014
  18. "TEDx MarketStreet" "TEDx" June 18, 2014
  19. "Women Entrepreneurs Impress at Big Omaha Tech Conference" "Lipstick and Politics" May 14, 2014
  20. "Interview with Ingrid Sanders, popexpert CEO" "Entrepreneur Handbook" July 8, 2013
  21. "A Tour of Human Ecommerce: What's For Sale?" "SXSW Schedule 2011" March 14, 2011
  22. "Behaviorally Targeted Advertising -- Holy Grail or Third Rail" "Web 2.0 Expo" Retrieved August 1, 2014
  23. "SES New York Speakers" "searchenginestrategies.com" Retrieved August 1, 2014


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