How We Do (Party)

"How We Do (Party)"
Single by Rita Ora
from the album Ora
Released 20 March 2012 (2012-03-20)
Format Digital download
Recorded 2012; Metropolis Studios (London), We The Best Studios (Miami), Triangle West Studios (Encino, Los Angeles)
Genre
Length 4:06
Label
Writer(s) Andrew Harr, Jermaine Jackson, Andre Davidson, Sean Davidson, Bonnie McKee, Kelly Sheehan, Hal Davis, Berry Gordy Jr., Osten Harvey Jr., Willie Hutch, Christopher Wallace, Bob West
Producer(s) The Runners, The Monarch, Kuk Harrell, Kelly Sheehan
Rita Ora singles chronology
"R.I.P."
(2012)		 "How We Do (Party)"
(2012)		 "Shine Ya Light"
(2012)

"How We Do (Party)" is a song performed by British recording artist, Rita Ora from her debut studio album Ora.[1] It was released as the lead single from the album in the United States, Canada, Australia and New Zealand on 20 March 2012. Upon its release, "How We Do (Party)" peaked inside the top-ten in Australia and New Zealand. It was released as the album's second single in Ireland on 10 August 2012 and in the United Kingdom on 12 August 2012, and reached number-one in both regions.

Background and composition

"How We Do (Party)" is a pop song.[2][3] It was written by Victor Alexander, Kelly Sheehan and Bonnie McKee, and produced by The Runners and The Monarch.[4] It was initially planned to be titled "Party and Bullshit" after the 1993 Notorious B.I.G. single from which this song borrows its refrain,[5] but was later changed to "How We Do (Party)" in order to appeal to American radio programmers;[6] additionally a radio edit changes the refrain to "Party and Party" for some versions of the song. Another radio edit that is commonly played changes the refrain to "Party and bull..." Ora described the song by saying it covers the feeling when you "wake up in the morning and want to take another whisky shot."[7]

On 24 February 2012, Ora visited New York's Z100 radio station with her Roc Nation label boss, Jay-Z, to premiere the song.[8][9] "How We Do (Party)" was released for digital download in the United States, Australia and New Zealand on 20 March 2012, as the lead single from Ora's debut album, Ora.[10][11][12] It was later sent to contemporary hit radio and rhythmic contemporary radio playlists in the United States on 24 April 2012.[13]

MTV Buzzworthy wrote that the song's composition is a "sugary sweet pop record [that] kind of reminds us a bit [of] Jessie J's 'Domino' and Katy Perry's 'Last Friday Night (T.G.I.F.)', but mixed with some dope".[3]

Critical reception

The song received mixed to positive reviews from music critics. Djbooth.net wrote "The Runners juxtaposing a pop-rock guitar with bass-booming reverb-drenched percussion as the singer/songwriter encourages listeners to let go of their cares and paint the town red. An eminently catchy ode to revelry and young love".[4] MTV Buzzworthy described the song as "a power-pop punch of guitar strumming goodness".[14] Idolator gave the song a mixed review, writing that it is "much less Rihanna-esque [than 'R.I.P.'], so there's hope. (…) [but] she sounds a mix of Jessie J and Karmin here".[15]

Chart performance

"How We Do (Party)" debuted on the New Zealand Singles Chart at number eight on 14 May 2012.[16] It peaked at number five the following week,[16] and was certified gold by the Recording Industry Association of New Zealand (RIANZ), for sales of 7,500 copies.[17] In Australia, the song peaked at number nine.[18] It was certified double platinum by the Australian Recording Industry Association (ARIA), for sales of 140,000 copies. In the United States, "How We Do (Party)" debuted on the Billboard Hot 100 at number 96 on the issue dated 9 June 2012.[19] It has since peaked at number 62.[20] In Ireland, the song debuted at number two on 3 August 2012 and reached number one the following week, becoming Ora's first number-one song in the country.[21]

In the United Kingdom, the song went straight to number-one selling over 100,000 copies – making it Ora's third single to sell over 100,000 downloads in seven days. Ora also became the first artist in 2012 to score three No. 1 singles on the UK charts, following "Hot Right Now" and "R.I.P.".[22] The song was certified gold by the BPI for sales over 400,000 copies in the UK.

Music video

Background

The music video for "How We Do (Party)" was shot in Coney Island, New York and directed by Marc Klasfeld.[23][24][25] On 11 April 2012, a nine-second teaser of the video was posted to Ora's official Vevo account, which featured Ora in a room with fluorescent painted people and at the end of the teaser she is pictured laughing.[26] Ora explained the video's concept, saying: "It's basically a big party with no judgement, so there's a whole bunch of people in there, from a guy who's got knickers on and who's colored in paint on his chest to an old man kind of shaking his hips around. ... It's definitely [about embracing] anyone who wants to come to a party."[27] The video premiered on Ora's official Vevo account on 17 April 2012.[28]

Synopsis

The video starts with a group of people dancing in a dark colored room wearing brights clothes, in which Ora then walks into the room wearing a crown and begins singing to the camera. In other scenes, Ora is jumping and dancing in a white colored room with other dancers. At 2 minutes 38 seconds, the music stops in which Ora laughs then says "And on that note party and bullshit, party and bullshit" and the scene changes to Ora in a fluorescent room with a group of people.[28]

Ora starts off by wearing a gold crown. When the scene changes she is wearing a beanie hat with a black T-shirt and socks with a matching Jamaican flag pattern on them. At the garden scene, Ora is wearing a swim suit and an American flag patterned jacket. At the room, Ora is wearing a crop top with leopard print pants. Ora wears a gray top, denim shorts and purple heels when singing on a bed. In the final scene she wears a white T-shirt which is fluorescent.[28]

Live performances

In April 2012, Ora sang a live acoustic version of the song on Wired 96.5 radio in Philadelphia.[29] She later sang the song on 22 April 2012, while supporting Drake on his Club Paradise Tour. Ora performed the song while supporting Coldplay on their Mylo Xyloto Tour.

Track listing

  1. "How We Do (Party)" – 4:06
  1. "How We Do (Party)" – 4:06
  2. "How We Do (Party)" (Gustavo Scorpio Club Mix) – 7:33
  3. "How We Do (Party)" (Papercha$er Club Remix) – 6:11
  4. "How We Do (Party)" (Sandro Silva Extended Club Mix) – 5:36
  5. "How We Do (Party)" (Laidback Luke Club Remix) – 5:12
  1. "How We Do (Party)" (Acoustic) – 4:20
  1. "How We Do (Party)" (Clean Edit) – 4:06
  2. "How We Do (Party)" (Gustavo Scorpio Radio Mix) – 4:22
  3. "How We Do (Party)" (Papercha$er Club Mix) – 6:11
  4. "How We Do (Party)" (Sandro Silva Extended Club Mix) – 5:36
  5. "How We Do (Party)" (Laidback Luke Club Remix) – 5:12
  1. "How We Do (Party)" – 4:06
  2. "How We Do (Party)" (Gustavo Scorpio Club Mix) – 7:33
  1. "How We Do (Party)" (Juhola & Denavi Remix) - 3:21

Charts

Weekly charts

Chart (2012) Peak
position
scope="row"Australia (ARIA)[18] 9
scope="row"Austria (Ö3 Austria Top 40)[33] 35
scope="row"Belgium (Ultratip Flanders)[34] 18
Brazil Hot 100 Airplay (Billboard)[35] 69
scope="row"Canada (Canadian Hot 100)[36] 68
scope="row"Czech Republic (Rádio Top 100)[37] 83
scope="row"Denmark (Tracklisten)[38] 40
Europe (Euro Digital Songs)[39] 1
scope="row"Ireland (IRMA)[21] 1
scope="row"Netherlands (Dutch Top 40)[40] 28
scope="row"Netherlands (Single Top 100)[41] 31
scope="row"Japan (Japan Hot 100)[42] 5
scope="row"Germany (Official German Charts)[43] 40
scope="row"New Zealand (Recorded Music NZ)[16] 5
scope="row"Scotland (Official Charts Company)[44] 1
scope="row"Switzerland (Schweizer Hitparade)[45] 41
scope="row"UK Singles (Official Charts Company)[46] 1
scope="row"US Billboard Hot 100[20] 62
scope="row"US Dance/Mix Show Airplay (Billboard)[47] 23
scope="row"US Dance Club Songs (Billboard)[48] 1
scope="row"US Mainstream Top 40 (Billboard)[49] 22
scope="row"US Rhythmic (Billboard)[50] 28

Year-end charts

Chart (2012) Position
Australia (ARIA) 84
Japan (Japan Hot 100)[51] 98
UK Singles (Official Charts Company) 50
US Hot Dance/Club Songs (Billboard) 2

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[52] 2× Platinum 140,000^
New Zealand (RMNZ)[17] Gold 7,500*
United Kingdom (BPI)[53] Gold 400,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Country Date Format Label
Australia[11] 20 March 2012 Digital download Roc Nation, Columbia Records
New Zealand[12]
United States[10]
Italy[54]
United States[13] 24 April 2012 Contemporary hit radio
Ireland[55] 10 August 2012 Digital download
United Kingdom[30] 10 August 2012
Germany[56] 30 September 2012
Germany[32] 25 January 2013 CD single

See also

References

  1. ↑ "Titel der Werkfassung: HOW WE DO" (in German). GEMA. Retrieved 5 August 2012.
  2. ↑ New Music: Rita Ora – ‘How We Do (Party)’. Rap-Up.com
  3. 1 2 New Song: Rita Ora, 'Party and Bulls***'. buzzworthy.mtv.com. 24 February 2012.
  4. 1 2 "Rita Ora - How We Do (Party) - Listen". Djbooth.net. Retrieved 2012-08-14.
  5. ↑ "Rihanna Unveils 'You da One' Single: Listen". Billboard.com. 2009-09-14. Retrieved 2012-08-14.
  6. ↑ *EXCLUSIVE* Rita Ora Speaks On New Album, "R.I.P.", "Hot Right Now". YouTube.
  7. ↑ Tim Jonze (12 April 2012). "Rita Ora: 'Jay-Z thinks I could be as big as Rihanna' | Music". London: The Guardian. Retrieved 2012-08-14.
  8. ↑ "New Music: Rita Ora - 'How We Do (Party)'". Rap-Up.com. 2012-02-23. Retrieved 2012-08-14.
  9. ↑ Rita Chats With Pop Sugar. rita-ora.com. 29 March 2012.
  10. 1 2 3 iTunes - Music - How We Do (Party) - Single by Rita Ora - Download How We Do (Party) - "Single on iTunes". iTunes Store.
  11. 1 2 "iTunes - Music - How We Do (Party) - Single by Rita Ora". Itunes.apple.com. 2012-03-20. Retrieved 2012-08-14.
  12. 1 2 "iTunes - Music - How We Do (Party) - Single by Rita Ora". Itunes.apple.com. 2012-03-20. Retrieved 2012-08-14.
  13. 1 2 "Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!". FMQB. Retrieved 2012-08-14.
  14. ↑ Bradley Stern. Sky Ferreira, JoJo, Rita Ora + More: 5 Must-Hear Pop Songs Of The Week. buzzworthy.mtv.com. 7 March 2012.
  15. ↑ Rita Ora "R.I.P." Video - Poor Man's Rihanna. idolator.com. 4 April 2012.
  16. 1 2 3 "Charts.org.nz – Rita Ora – How We Do (Party)". Top 40 Singles. Retrieved 23 August 2015.
  17. 1 2 "NZ Top 40 Singles Chart". RIANZ. Retrieved 22 April 2013.
  18. 1 2 "Australian-charts.com – Rita Ora – How We Do (Party)". ARIA Top 50 Singles. Retrieved 23 August 2015.
  19. ↑ "Top 100 Music Hits, Top 100 Music Charts, Top 100 Songs & The Hot 100". Billboard.com. Retrieved 2012-08-14.
  20. 1 2 "Rita Ora – Chart history" Billboard Hot 100 for Rita Ora. Retrieved 23 August 2015.
  21. 1 2 "Chart Track: Week 32, 2012". Irish Singles Chart. Retrieved 23 August 2015.
  22. ↑ Lane, Dane (2012-08-19). "Rita Ora scores third Official Number 1 single". Official Charts Company. Retrieved 2012-08-20.
  23. ↑ "Music Video: Rita Ora – How We Do (Party) - TheNext2Shine.com - New R&B Music Video, R&B Soul News Interview, Emerging Undiscovered Unsigned Talent". Blog.thenext2shine.com. Retrieved 2012-08-14.
  24. ↑ Holly Frith. Rita Ora Mirror-Image Of Rihanna In New York. entertainmentwise.com. 11 April 2012.
  25. ↑ "Music Video News: IN PRODUCTION: Rita Ora - Marc Klasfeld, dir". Video Static. 2011-12-14. Retrieved 2012-08-14.
  26. ↑ Sneak Peek: Rita Ora – ‘How We Do (Party)’. rap-up.com. 11 April 2012.
  27. ↑ Thomas, Rebecca (2012-04-30). "Rita Ora Throws A 'Party': Gin, Glow Sticks And Glitter - Music, Celebrity, Artist News". MTV.com. Retrieved 2012-08-14.
  28. 1 2 3 "RITA ORA - How We Do (Party)". YouTube. 2012-04-17. Retrieved 2012-08-14.
  29. ↑ "Watch: Rita Ora Soars For Wired 96.5 (Acoustic Performance)". ..::That Grape Juice.net::.. - Thirsty?. Retrieved 28 October 2015.
  30. 1 2 "iTunes - Music - How We Do (Party) - EP by Rita Ora". Itunes.apple.com. 2012-08-10. Retrieved 2012-08-14.
  31. ↑ http://www.amazon.co.uk/gp/product/B008VEV1M8/ref=dm_sp_alb
  32. 1 2 "How We Do (Party): Amazon.de: Musik". amazon.de. Retrieved 28 October 2015.
  33. ↑ "Austriancharts.at – Rita Ora – How We Do (Party)" (in German). Ö3 Austria Top 40. Retrieved 23 August 2015.
  34. ↑ "Ultratop.be – Rita Ora – How We Do (Party)" (in Dutch). Ultratip. Retrieved 23 August 2015.
  35. ↑ "Brazil Hot 100 Airplay: Nov 17, 2012". Billboard. Retrieved 23 August 2015. (subscription required)
  36. ↑ "Rita Ora – Chart history" Canadian Hot 100 for Rita Ora. Retrieved 23 August 2015.
  37. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201237 into search. Retrieved 23 August 2015.
  38. ↑ "Danishcharts.com – Rita Ora – How We Do (Party)". Tracklisten. Retrieved 23 August 2015.
  39. ↑ "Euro Digital Songs: Sep 1, 2012". Billboard. Retrieved 23 August 2015.
  40. ↑ "Nederlandse Top 40 – Rita Ora search results" (in Dutch) Dutch Top 40. Retrieved 23 August 2015.
  41. ↑ "Dutchcharts.nl – Rita Ora – How We Do (Party)" (in Dutch). Single Top 100. Retrieved 23 August 2015.
  42. ↑ "Rita Ora – Chart history" Japan Hot 100 for Rita Ora. Retrieved 23 August 2015.
  43. ↑ "Offiziellecharts.de – Rita Ora – How We Do (Party)". GfK Entertainment Charts. Retrieved 23 August 2015.
  44. ↑ "Archive Chart: 2012-08-25". Scottish Singles Top 40. Retrieved 23 August 2015.
  45. ↑ "Swisscharts.com – Rita Ora – How We Do (Party)". Swiss Singles Chart. Retrieved 23 August 2015.
  46. ↑ "Archive Chart: 2012-08-25" UK Singles Chart. Retrieved 23 August 2015.
  47. ↑ "Rita Ora – Chart history" Billboard Dance/Mix Show Airplay for Rita Ora. Retrieved 23 August 2015.
  48. ↑ "Rita Ora – Chart history" Billboard Hot Dance Club Songs for Rita Ora. Retrieved 23 August 2015.
  49. ↑ "Rita Ora – Chart history" Billboard Pop Songs for Rita Ora. Retrieved 23 August 2015.
  50. ↑ "Rita Ora – Chart history" Billboard Rhythmic Songs for Rita Ora. Retrieved 23 August 2015.
  51. ↑ "Japan Hot 100 (Year end)". Billboard. Retrieved 2015-02-26.
  52. ↑ "ARIA Charts – Accreditations – 2012 Singles". Australian Recording Industry Association. Retrieved 23 August 2015.
  53. ↑ "British single certifications – Rita Ora – How We Do (Party)". British Phonographic Industry. Retrieved 18 August 2013. Enter How We Do (Party) in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Gold in the field By Award. Click Search
  54. ↑ "iTunes - Musica - How We Do (Party) - Single di Rita Ora". Itunes.apple.com. 2012-03-20. Retrieved 2012-08-14.
  55. ↑ "iTunes - Music - How We Do (Party) - EP by Rita Ora". Itunes.apple.com. 2012-08-10. Retrieved 2012-08-14.
  56. ↑ "iTunes - Music - How We Do (Party) - EP by Rita Ora". Itunes.apple.com. 2012-09-30. Retrieved 2012-08-14.
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