Giraudi

Giraudi
Founder Erminio Giraudi
Headquarters Monaco
Owner Riccardo Giraudi
Website Official website

Giraudi Group is based in the Principality of Monaco and is made up of various companies in the sectors of meat trading and import/export, restaurants and lifestyle.

History

Initially, the primary business of Giraudi was dealing with import/export within the meat industry. Founded by Erminio Giraudi in the 1960s,[1] the group established itself in Monaco in the middle of the 1970s.

The company has developed and diversified into other domains, notably restaurants concepts and various lifestyle products.[2]

Activities and companies

Meat

Gradually, Giraudi became one of the European leaders in trading and import/export of meat.[3]

The Monegasque group is the primary exporter of French beef, and Dutch veal whilst also being the European leader in the import of hormone-free US Black Angus, Australian and Canadian Black Angus beef.[4][5]

Since 2014, Giraudi became the first importer of certified Japanese Kobe beef into Europe.[6][7][8][9][10]

Each year, Giraudi imports and exports approximatively 90 000 tons of meat.

In 2015, Giraudi launched its own lines of processed meats. These include Gourmet Boutique Burgers, Kobe Kreations and Smiley Meals (in partnership with the Smiley Company).[11][12][13][14]

Restaurant

The savoir-faire related to its roots in the meat industry gave birth to the very first Beefbar restaurant [15] in 2005.[16][17] Since then, Beefbar has become an international brand with restaurants in Cannes, Mexico, Luxembourg, Mykonos and Hong Kong.[18][19][20][21][22][23][24]

Beefbar is part of the Monaco Restaurant Group, a division of Giraudi Group who also owns numerous fine dining restaurants in the Principality of Monaco and abroad (Mozza, Bouchon, Song Qi by Alan Yau,[25][26] La Salière, Moshi Moshi,[27] Beeftro[28][29]).

Monaco Restaurant Group recently branched out other hospitaliy segments and developed its first fast casual burger restaurant called Grubers[30][31][32] as well as the PANTONE CAFE.[33][34]

Lifestyle

Giraudi’s lifestyle activity is divided into two companies.

Fashion Factory : created in 2006, is the stockist for well-known Italian brands such as Dolce & Gabbana, Moschino, and Philip Plein.

Miss Bibi, created by Brigitte Giraudi, Erminio Giraudi’s daughter and Riccardo Giraudi’s sister, is a jewelry and accessories brand which has shop in the heart of Palais Royal Gardens in Paris.[35]

Employees

The Giraudi Group, within all of its activities employs 340 people in the Principality of Monaco and a total of 700 people worldwide.[36]

Restaurants

Lifestyle

Website

Notes

  1. A center of excellence in Monaco, Monaco imprese n14, July 20, 2011, p. 13 http://issuu.com/aiim/docs/monacoimprese-14
  2. Monaco’s companies : tiny but mighty ?, CNN, October 26, 2012 2 :29 min http://business.blogs.cnn.com/2012/10/26/monacos-companies-tiny-but-mighty/
  3. Franco Ferrari, Giraudi International Trading yesterday, today, tomorrow, Eurocarni n5, 2006 http://www.pubblicitaitalia.com/cocoon/pubit/riviste/articolo.html?idArticolo=6665&Testata=1
  4. Gaia Borghi, We love beef, American beef, Eurocarni n9, 2008, p. 96 http://www.pubblicitaitalia.com/eurocarni/2008/9/8453.html
  5. Franco Ferrari, The good meat straight from Kansas, Eurocarni n11, 2006 http://www.pubblicitaitalia.com/cocoon/pubit/riviste/articolo.html?idArticolo=7018&Testata=1
  6. Guillaume Rebière, Kobe beef, a luxury meat, Le Journal du Dimanche, 2014 https://drive.google.com/open?id=0B_gdXx3hw8KtTGt1RjRPMnJvSzg
  7. Patrick Thomas, Why the real Kobe beef is that extraordinary, Fashion Post, 2014 https://drive.google.com/open?id=0B_gdXx3hw8KtVzJteFpFX3gxUkE
  8. Gaia Borghi, Kobe: a precious meat guaranteed by a golden idol, Eurocarni, Aprile 2014 https://docs.google.com/file/d/0Bz9r4VA5Mx3rQWsyTUNWRWZ3M0U/edit
  9. Cedric Verany, Kobe beef in Europe, Monaco Matin, 2014, https://drive.google.com/file/d/0Bz9r4VA5Mx3rbElfNThXTnFvQzQ/edit?usp=sharing
  10. Pierre-François Lemonnier, Cyril Havoudjian, Sept à Huit - Kobe beef, luxury meat, TF1, 2014 http://meat.giraudi.com/video/viande-de-luxe-kobe.mp4
  11. Roland Crepeau, Giraudi Creative Meats launches SMILEY MEALS, 9 Mai 2015 http://le-foodeur.fr/giraudi-creative-meats-lance-smiley-meals/2015/05/09
  12. Giraudi presents Smiley Meals, ESM, https://drive.google.com/open?id=0B_gdXx3hw8KtMjdEZTV4M2FVbDA
  13. Gaia Borghi, Smile and your burger will smile to you, https://drive.google.com/open?id=0B_gdXx3hw8KtMzNPV1Y2aHJpOHc
  14. Camille Harel, The Smiley makes ints entrance in the frozen meat section, http://www.lsa-conso.fr/le-smiley-fait-son-arrivee-sur-des-gammes-de-viande-surgelee,209212
  15. Pedro Reyes, Beef Bar got the secret of meat, CNN , February, 2012 https://drive.google.com/open?id=0B_gdXx3hw8KtbEZxRndkUzAzT28
  16. Elle travel, 2010 https://drive.google.com/open?id=0B_gdXx3hw8KtbEZxRndkUzAzT28
  17. Riccardo Giraudi, Portrait of an inspired businessman, summer 2012, Monaco Seaside, p. 49 http://www.monacoseaside.com/seasidemagcourant/mseaside26/files/assets/basic-html/page51.html
  18. Clara Le Fort, IN TOUCH WITH: Humbert & Poyet, inspired by modernism, Function & modernity, 2014 http://functionandmodernity.com/2014/10/touch-humbert-poyet-inspired-modernism/
  19. Marie Godfrain, Humbert & Poyet, the 3D vision, Le Monde, September, 2012 http://www.lemonde.fr/style/article/2012/09/14/humbert-poyet-la-vision-en-3d_1759651_1575563.html
  20. Meat Love, AD magazine, News vom 9 http://www.ad-magazin.de/2012/08/meat-love
  21. Cedric Verany, Beefbar continues to conquer the world, Monaco Matin, 2015 https://drive.google.com/open?id=0B_gdXx3hw8KtVEJQclJlOER0cFE
  22. Eva Antonopoulou, Beefbar Corner, Psito, 2015 https://drive.google.com/open?id=0B_gdXx3hw8KtQnJkUlBTcGZLYVk
  23. "Beefbar Hong Kong Opens in Central | Opening News | Hong Kong Tatler Dining". Hong Kong Tatler Dining. Retrieved 2016-06-22.
  24. "Beefbar fait son festival sur la Plage 45 du Grand Hôtel ***** — Le Fashion Post". Le Fashion Post. Retrieved 2016-06-22.
  25. Christian Perrin, The delicacies of Song Qi, Tele Monaco, 2014 https://drive.google.com/open?id=0B_gdXx3hw8KteHhkM1JVUDNfeVU
  26. Marie Le Fort, Song Qi, Monte Carlo, Monaco, Wallpaper, 2014 http://www.wallpaper.com/travel-directory/monaco/monte-carlo/restaurants/song-qi/41
  27. monacomadame (2016-06-20). "Monaco Restaurant Group lance Moshi Moshi". Monaco Madame. Retrieved 2016-10-21.
  28. "Entre France et Luxembourg : Beeftro by Beefbar, un restaurant frontalier" (in French). Retrieved 2016-10-21.
  29. "Beeftro restaurant by Humbert & Poyet, Luxembourg — urdesignmag". urdesignmag. 2016-10-04. Retrieved 2016-10-21.
  30. "Monaco Monsieur — Grubers : le nouveau-né de Monaco Restaurant Group". www.monacomonsieur.com. Retrieved 2016-10-21.
  31. "Envie de burgers au Luxembourg : Grubers est ouvert !" (in French). Retrieved 2016-10-21.
  32. "Esch-Belval : les burgers à la mode Grubers". Le Quotidien. Retrieved 2016-10-21.
  33. Rebecca Sarvady, Pantone Cafe May Become the Most Instagramable Restaurant Ever, 2015 http://www.pastemagazine.com/articles/2015/07/aesthetic-zealots-listen-up-your.html
  34. Tauer, Kristen (2016-06-20). "Pantone Café Reopens at Grimaldi Forum in Monaco". WWD. Retrieved 2016-06-22.
  35. Mathilde Laurelli, Pascal Leray, Express Style, 2011 http://videos.lexpress.fr/lifestyle/createurs/miss-bibi-la-creatrice-de-bijoux-devoile-sa-boutique_1052727.html
  36. Month of employment: how about working for Giraudi Group?, Nice Matin, 17 septembre 2010 http://www.nicematin.com/article/societe/mois-de-lemploi-et-si-vous-travailliez-pour-le-groupe-giraudi.298401.html
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