Fruit by the Foot

Fruit by the Foot is a fruit snack made by General Mills (GM) in the brand line Betty Crocker.^[1] It was introduced in 1991 in North America and is still in production.

Fruit by the Foot is very similar to GM's Fruit Roll-Ups in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods. The similarity in name and concept is such that many people sometimes mistakenly refer to Fruit by the Foot as "Fruit Roll-Ups" and vice versa. The snack is approximately 3 feet (0.91 m) long, and has a loop at the end. The snack initially went by "A Yard of Fruit" until Shaw stepped in and suggested Fruit by the Foot. Current marketing slogans include "3 Feet of Fun!" In the early 1990s, Fruit by the Foot came with stickers that kids put on their lunch boxes to show they had eaten Fruit by the Foot. It is also very similar to Kellogg's Fruit Winders sold in the United Kingdom and Ireland.

Sugar, in multiple forms, is the major ingredient of Fruit by the Foot, as it makes up 9 grams of each 21 gram serving. Of the top four ingredients in each Fruit by the Foot, 3 of them are sweeteners (corn syrup, maltodextrin, and ordinary sugar). Artificial colors and flavors are used to synthesize the various flavors that Fruit by the Foot offers; for example, the strawberry variety contains no actual strawberries. Meanwhile the British equivalent, Kellogg's Fruit Winders, contains real strawberry purée and uses plant-based colorants.

Fruit by the Foot contains no protein, fiber, iron, calcium, or Vitamin A.

Since the 1990s, the paper backing has been printed with games, jokes, or trivia facts - though not all flavors have it, such as 'Rippin Berry Berry', and 'Berry Tie-dye'.

Promotions

In early 1999, Nintendo and General Mills worked together on a promotional television advertising campaign costing $5 million. The advertisement by Saatchi began on January 25 and encouraged children to buy Fruit by the Foot snacks for tips to help them with their Nintendo 64 games. Ninety different tips were available, with three variations of thirty tips each.^[2]

References

General Mills
Historical figures	Cadwallader C. Washburn Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming
Cereals	Boo-Berry Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Count Chocula Franken-Berry French Toast Crunch Golden Grahams Honey Nut Cheerios Honey Nut Clusters Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties
Brands	Betty Crocker Green Giant Hamburger Helper Old El Paso Progresso Totino's Wanchai Ferry
Pillsbury	Jus-Rol Pillsbury Toaster Strudel
Snacks	Bugles Chex Mix Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley Shark Bites
Dairy	Go-Gurt Häagen-Dazs Liberté Yoplait
Baking	Betty Crocker Bisquick Gold Medal Flour
Natural and organic	Annie's Homegrown Cascadian Farms Food Should Taste Good Lärabar
Former	Colombo Yogurt Pet, Inc. Squeezit
Other	Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Pillsbury Bake-Off Pillsbury Doughboy
Key innovations	DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food