Flash Mob America

Flash Mob America
Founded 2009
Founders Staci Lawrence, Conroe Brooks
Headquarters Los Angeles, California
Website www.flashmobamerica.com

Flash Mob America is an American flash mob production company based in Los Angeles founded in 2009.[1][2][3][4]

History

After meeting at an event following the death of Michael Jackson in 2009, co-Founders Staci Lawrence and Conroe Brooks decided to put on flash-mob tribute on to Jackson, based on one they saw on Youtube. The company was founded by the duo later that year.[5] Universal Music Group hired Flash Mob America to create three flash mobs around the release of Janet Jackson's Number Ones album.[6] The company has also been used for marriage proposals.[7]

In October 2011, FMA was hired by former NFL Quarterback Steve Young's wife to surprise him for his 50th birthday.[8]

In June 2012, the wife of real estate developer Kirk Kerkorian hired FMA to surprise him outside of the Beverly Hills Hotel with a flash mob to the song "To Know Him Is To Love Him" by The Shirelles.[9]

On March 1, 2013, the students of the Bush school at Texas A&M surprised former President George H.W. Bush, with the help of FMA.[10]

References

  1. ↑ Freund, Linda (2013-05-09). "Spontaneity for Hire: Flash Mobs Go Corporate". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-10-13. Flash Mob America, which stages events at corporate conferences and trade shows, began in 2009 after a group of friends put on a flash-mob tribute to Michael Jackson, which went viral.
  2. ↑ Gray, Madison. "Are 'Flash Robs' Giving Flash Mobs a Bad Rap?". Time (magazine). ISSN 0040-781X. Retrieved 2016-10-13. Conroe Brooks, who partnered with Lawrence in founding Flash Mob America, says his company wants to distance itself from any notion of criminality associated with Flash Mobbing.
  3. ↑ "Advocacy In A Flash". The NonProfit Times. Retrieved 2016-10-13.
  4. ↑ Boss, Kevin (2016-09-07). "Chicago To Singapore: Flash Mob America Founder Staci Lawrence Found A Way To Spread Joy Worldwide". The Huffington Post. Retrieved 2016-10-08.
  5. ↑ "Meet Staci Lawrence, Owner of Flash Mob America". Real Mom of SFV. 2016-08-31. Retrieved 2016-10-08.
  6. ↑ "Janet Jackson Surprises Fans At Flash Mob In Los Angeles". MTV News. Retrieved 2016-10-08.
  7. ↑ Wilson, Simone (2011-09-28). "Former UCLA Student Proposes to Girlfriend via Flash Mob: 'You're So Cheesy' (VIDEO)". L.A. Weekly. Retrieved 2016-10-08.
  8. ↑ Sandler, Ariel (2011-10-13). "An NFL Hall-Of-Famer Received The Birthday Surprise Of A Lifetime - A Flash Mob". Business Insider Australia. Retrieved 2016-10-08.
  9. ↑ "MGM Billionaire Kirk Kerkorian Surprised with Flash Mob for His 95th Birthday (Video)". The Hollywood Reporter. Retrieved 2016-10-08.
  10. ↑ "George H.W. Bush surprised by flash mob at Texas A&M". Retrieved 2016-10-08.

External links

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