EverYoung

EverYoung is a British pop band based in London, composed of Eyal Booker, Hollie McKinlay, Jack Morlen and Cherelle Williams. The band has performed cover versions of popular songs, as well as written and performed their own original music which they describe as "pure pop".^[1] Their debut single "You Got Me" entered the UK indie chart at number 30 in 2013.^[2] Their latest release "Icy Blue" has been described as combing polished production with a classic pop sound, expert songwriting and an "infectiously catchy chorus".^[2]

They are currently signed with Seymour Place Music with distribution through EMI, the label was established by the group's managers Sylvia Young OBE, and Simon Hanning, a former pupil of Sylvia Young Theatre School who went on to work in the TV and music industries, Young thought signing the group would benefit them greatly saying:^[1]

"I thought, we’ve got all this talent, what can we do to help them? I feel a little mature for this but Simon's an amazing help. And EverYoung are very talented and very nice kids. They are fresh, fun and feelgood."

With a great deal of promotion through the use of social media and YouTube cover videos^[2] the group have since performed at a number of schools, under age nightclubs, live gigs, radio stations amongst others. They have also featured in publications such as The Evening Standard, Shout, Girl Talk and Teen Now, as well as appearing on various TV shows including BBC London and Live with Fern Britton.^[2]

Members

EverYoung is made up of the four members Eyal Booker from Bushey, Hollie McKinlay from Essex, Jack Morlen from Brighton and Cherelle Williams from Queens Park.^[1]

The group all attended and met at the World-famous Sylvia Young Theatre School in Central London where they became good friends, and soon decided to form a band and tour, notable alumni of Sylvia Young Theatre School includes Rita Ora, Amy Winehouse, Nathan Sykes (The Wanted), Tom Fletcher (McFly) and Matt Willis (Busted).^[3]

They were all on a 18-month apprenticeship which has seen them perform gigs in 175 schools and more at festivals while building a following of 7,000 on Twitter and 28,000 on Facebook.^[1]

The group have been described as cautiously ambitious, member Jack Morley said:^[2]

"It would be nice to see our first song in the charts." Eyal Booker added: "You watch acts like One Direction who went on X Factor and shot to stardom. But we have learned the ropes. It's a step by step process."

References

1. 1 2 3 4 Jury, Louise (17 September 2013). "Drama school's chief makes band EverYoung take long road to stardom". London Evening Standard. Retrieved 31 December 2014. 
2. 1 2 3 4 5 "Our Story". EverYoung official website. Retrieved 31 December 2014. 
3. ↑ "Lancaster City Council". Lancaster City Council. 16 April 2014. Retrieved 31 December 2014.