Diggy Down

For the LL Cool J song, see 14 Shots to the Dome.
"Diggy Down"
The artwork of the single shows Inna posing in front of a black backdrop, while wearing metallic accessories.
Single by Inna featuring Marian Hill
from the album Inna and Body and the Sun
Released 15 November 2014
Format Digital download
Genre
Label
Writer(s)
Producer(s)
  • Vlad Lucan
Inna singles chronology
"Good Time"
(2014)		 "Diggy Down"
(2014)		 "Summer in December"
(2014)
Music video
"Diggy Down" on YouTube

"Diggy Down" is a song recorded by Romanian recording artist Inna for her eponymous and fourth studio album (2015) and its Japanese counterpart Body and the Sun (2015). Released for digital download on 15 November 2015 through Empire Music and Roton, it samples Marian Hill's "Got It" (2014), for which the American duo received credit as a featured artist. Written by Ilsey Juber, Marcel Botezan, Radu Bolfea and Sebastian Barac, and produced solely by Vlad Lucan, "Diggy Down" is a mid-tempo dance-pop, trap and R&B recording which lyrically portrays Inna being 'diggy down' on her boyfriend's wishes.

An accompanying music video for the recording was uploaded on 9 December 2014 onto Inna's YouTube channel, and was shot by Michael Mircea in Bucharest, Romania The visual portrays the singer and a backup dancer performing to the song in front of different backdrops; a special effect was used to duplicate some frames. With music critics generally acclaiming the song and its music video, the clip received a nomination at the 2016 Radio România Actualități Awards for "Best Video".

Commercially, the single reached number one on native Airplay 100, claiming the position for a total of three weeks. It additionally charted at number three in Bulgaria, and peaked at number two hundred twenty-four in Russia. At the 2015 Media Music Awards, a Romanian awards gala based on a song's radio and television coverage, it won "Best Dance". With that privilege, Media Forest revealed that, according to their measurements for the first half of 2015, "Diggy Down" and its music video were played the most on Romanian radio and television, respectively.

Composition

"Diggy Down" samples Marian Hill's (pictured) "Got It" (2014), for which the American duo received credit as a featured artist on the single.[1][2]

"Diggy Down" was written by Ilsey Juber, Marcel Botezan, Radu Bolfea and Sebastian Barac, while being solely produced by Vlad Lucan.[1][2] It samples elements from Marian Hill's recording "Got It" (2014), for which the band is credited as a featured artist.[1][2] The single is a mid-tempo dance-pop recording incorporating R&B influences into its sound.[3][4] According to music website Direct Lyrics's Kevin Apaza, the track lyrically portrays Inna "[loving] the way her boy moves and [telling] him she is 'diggy diggy down' to do whatever he wants".[5] Apaza went on noting similarities between the track's saxophone sequences and Jason Derulo's work.[5]

Reception and accolades

"Diggy Down" received favorable reviews from music critics. Kevin Apaza, writing for Direct Lyrics, named the song "definitely Top 40 radio material" and "American industry-friendly".[5] Furthermore, he labelled it as a "sexy saxophone-tinged track", being disappointed about Atlantic Records not promoting the single in the United States.[5] German portal Hitfire praised "Diggy Down", and called the saxophone parts of the recording a highlight, while pointing out the whole result as being different from Inna's past material.[3]

"Diggy Down" reached number one on native Airplay 100 on 16 February 2015,[6] claiming the position for two more non-consecutive weeks.[7][8] It was the most-played Romanian song on the chart for four consecutive weeks,[6][7][8][9] with it leaving the overall top ten starting with 11 May 2015.[10] In Bulgaria, the recording similarly experienced commercial success, reaching number three on the Singles Top 40 in its eleventh week; it was a top-ten for eleven consecutive weeks.[11] While being present in the Bulgarian chart for a total of twenty-two editions, "Diggy Down" peaked as well at number two hundred twenty-four in Russia.[11][12]

The track was awarded with "Best Dance" at the Media Music Awards 2015, a Romanian music awards ceremony primarily based on a song's radio and television coverage.[13] With this occasion, it was revealed that—according to Media Forest's measurements in the first half of 2015—"Diggy Down" was the most-played song on Romanian radio. Its music video led as well the chart with visuals played the most on Romanian television; they received 4,216 and 5,520 total spins, respectively.[14]

Music video

A scene from the music video portraying Inna dressing a white habit. The visual included a special effect to duplicate some frames. (pictured)[15]

The release of "Diggy Down" and its accompanying music video was previewed on 20 November 2014 through a teaser uploaded by Inna on her YouTube channel.[16] Subsequently, the visual was released on 9 December 2014 through the same platform.[17] It was filmed by Michael Mircea in Bucharest, with frequent collaborator John Perez acting as the director of photography.[15][18][19]

The visual opens with two waterdrops dropping in slow motion into bubbling water; a cosmetic product floats in it.[20] Subsequently, Inna is shown wearing a white habit and performing hand movements accompanied by a male background dancer sporting black boxer shorts. Following this, the singer kneels down on the floor while being surrounded by smoke, with the next scene of the clip presenting her wearing a metallic outfit and a bob cut in front of a flames-designed backdrop shown in the opening. The rest of the music video sees Inna and her backup performer further dancing to the song, with scenes interspersed through the main clip portraying the singer being engaged with a snake.[20] A special effect was used to duplicate some frames of the visual.[15][17]

Kevin Apaza of Direct Lyrics compared Inna's "mysterious" appearance throughout the video to Cleopatra.[5] Hitfire was positive towards the clip, eventually comparing it to The Pussycat Dolls' 2006 single "Buttons".[3] Romanian publication Libertatea stated that the visual emphasised the singer's both vocal and physical abilities, resulting a "maximum effect".[19] Online magazine Star Gossip labelled the music video as "exotic and a bit erotic", and an "exercise of imagination", with them noticing the absence of a plot.[15] The clip was nominated for "Best Video" at the 2015 Radio România Actualități Awards alongside Alina Eremia's "A fost o nebunie" and Shift featuring Andra's "Avioane de hârtie",[21] eventually losing to the latter music video.[22]

Live performances

"Diggy Down" was set on the track list of all concert tours that promoted her album Inna and its Japanese counterpart Body and the Sun in Europe and Japan.[1][2] The singer also provided live performances of the recording at festival Alba Fest held in Alba Iulia, Romania,[23] and at the World Trade Center Mexico,[24] On both occasions, she additionally sung a cover version of Justin Bieber's "Love Yourself" (2015), with her interpreting a stripped-down version of "Endless" (2011) at the Mexican venue.[23][24] The singer also performed "Diggy Down" live at an event hosted by Los 40 Principales, where acts like One Direction, The Vamps, David Bisbal, Birdy, Cris Cab and Wisin also present,[25] and opened the Untold Festival in 2016.[26]

Track listing

Official versions[upper-alpha 1]

  1. "Diggy Down" (radio edit version; feat. Marian Hill) – 3:14
  2. "Diggy Down" (extended version; feat. Marian Hill) – 4:42
  3. "Diggy Down" (embody remix; feat. Marian Hill) – 3:38
  4. "Diggy Down" (piano version) – 2:48

Charts

Weekly charts

Chart (2015) Peak
position
Bulgaria (Singles Top 40)[11] 3
Romania (Airplay 100)[6] 1
Russia (Tophit)[12] 224

Year-end charts

Chart (2015) Position
Romania (Airplay 100)[30] 3

Release

Process

"Diggy Down" was simultaneously released to European digital outlets through Empire Music and Roton on 15 December 2014.[27][31] On 24 July 2015, the song was made available for purchase in the United States by the same means.[28] While the European release featured an extended version of the single, the American edition incorporated the Embody remix of the single.[28] Additionally, a version of "Diggy Down" featuring the vocals of American reggaeton artist Yandel was posted on Inna's YouTube channel on 11 May 2015,[32] with scenes of him filmed in Paris being added to the single's music video.[33]

History

Territory Date Format Label
Denmark[31] 15 December 2014 Digital single Empire/
Roton
Germany[34]
Netherlands[35]
Romania[27]
Russia[36]
Sweden[37]
United States[28] 24 July 2015

Notes

  1. ↑ This acts as a summary of all versions of the single found on Body and the Sun and its digital releases in Romania and the United States.[27][28][29]

References

  1. 1 2 3 4 Inna (Liner notes/ CD booklet). Inna. Bucharest, Romania. (Barcode: 5948204528423): Roton. 2015.
  2. 1 2 3 4 Body and the Sun (Liner notes/ CD booklet). Inna. Tokyo, Japan. (Barcode: 4943674214976): Warner Music Japan. 2015.
  3. 1 2 3 "Videopremiere: Inna feat. Marian Hill mit "Diggy Down"" [Video premiere: Inna feat. Marian Hill with "Diggy Down"] (in German). Hitfire. 11 December 2014. Retrieved 20 July 2016.
  4. ↑ Koc, Jaromír (11 December 2014). "Inna se v "Diggy Down" kroutí do rytmů Orientu" [Inna shakes to the rhythms of the Orient in "Diggy Down"] (in Czech). Music Server. Retrieved 20 August 2016.
  5. 1 2 3 4 5 Apaza, Kevin (9 December 2014). "Inna Serves Cleopatra Realness in Hot "Diggy Down" Music Video". Direct Lyrics. Retrieved 5 June 2016.
  6. 1 2 3 "Media Forest – Know You Are On Air". Media Forest. 16 February 2016. Retrieved 24 August 2016. Note: Select '2015' and 'Week: 08. Period: 16-02-15 22-02-15' from the drop-down menu.
  7. 1 2 "Media Forest – Know You Are On Air". Media Forest. 2 March 2016. Retrieved 24 August 2016. Note: Select '2015' and 'Week: 10. Period: 02-03-15 08-03-15' from the drop-down menu.
  8. 1 2 "Media Forest – Know You Are On Air". Media Forest. 9 March 2016. Retrieved 24 August 2016. Note: Select '2015' and 'Week: 11. Period: 09-03-15 15-03-15' from the drop-down menu.
  9. ↑ "Media Forest – Know You Are On Air". Media Forest. 23 February 2016. Retrieved 24 August 2016. Note: Select '2015' and 'Week: 09. Period: 23-02-15 01-03-15' from the drop-down menu.
  10. ↑ "Media Forest – Know You Are On Air". Media Forest. 27 April 2016. Retrieved 24 August 2016. Note: Select '2015' and 'Week: 20. Period: 11-05-15 17-05-15' from the drop-down menu.
  11. 1 2 3 "Diggy Down by Inna and Marian Hill – Music Charts". aCharts. Retrieved 24 August 2016.
  12. 1 2 "Diggy Down – Tophitru.com". Tophit. Retrieved 7 July 2015.
  13. ↑ Scris de Alex (3 September 2015). "Media Music Awards 2015: listă câştigători" [Media Music Awards 2015: winners list] (in Romanian). Urban.ro. Archived from the original on 28 January 2016. Retrieved 7 February 2016.
  14. ↑ Miron, Teodora (2 August 2015). "Inna – cea mai difuzată artistă la TV" [Inna – most aired artist on TV] (in Romanian). Viața Liberă. Retrieved 24 August 2016.
  15. 1 2 3 4 "Videoclip: Inna – Diggy Down" (in Romanian). Star Gossip. Retrieved 20 August 2016.
  16. ↑ "Inna – Diggy Down – Single Teaser". YouTube. 20 November 2014. Retrieved 29 July 2015.
  17. 1 2 "Inna – Diggy Down feat. Marian Hill (Official Video)". YouTube. 9 December 2014. Retrieved 29 July 2015.
  18. ↑ Tanasă, Raluca (25 November 2014). "Inna a lansat o piesă nouă, "Diggy Down" feat. Marian Hill" [Inna has released a new single, "Diggy Down" feat. Marian Hill] (in Romanian). Info Music. Retrieved 20 August 2016.
  19. 1 2 "Inna, mai sexy ca niciodată în noul clip" [Inna, sexier than ever in her new clip] (in Romanian). Libertatea. 11 December 2014. Retrieved 20 August 2016.
  20. 1 2 "Nuevo videoclip de Inna con Marian Hill para "Diggy Down"" [Inna has released a new video with Marian Hill for "Diggy Down"] (in Spanish). Jukebox. 10 December 2014. Retrieved 24 August 2016.
  21. ↑ "Gala Premiilor Muzicale Radio Romania" [Radio Romania music awards gala] (in Romanian). Romania Actualitati. Archived from the original on 28 March 2016. Retrieved 29 May 2016.
  22. ↑ Scris de Alex (21 March 2016). "Premiile Radio Romania 2016 - Lista castigatori" [Radio Romania Awards 2016 − Winners list] (in Romanian). Urban.ro. Retrieved 29 May 2016.
  23. 1 2 Mezei, Andreea (28 May 2016). "Show cu Willy William, James Arthur și Inna la Alba Fest" [Show with Willy Williams, James Arthur and Inna at Alba Fest] (in Romanian). Alba 24. Retrieved 25 August 2016.
  24. 1 2 Orduña, Nancy (18 March 2016). "Detalles del concierto de Inna en México" [Details about Inna's concert in Mexico] (in Spanish). Star Media Latinoamerica. Retrieved 25 August 2016.
  25. ↑ "Cum a pozat Inna pe coperta ediţiei din ianuarie a revistei FHM din Spania" [Inna posed for the January-edition of Spanish magazine FHM] (in Romanian). Gândul. 30 December 2014. Retrieved 1 September 2016.
  26. ↑ Tanasă, Raluca (5 August 2016). "Inna a deschis Untold Festival 2016" [Inna has opened the Untold Festival 2016] (in Romanian). Info Music. Retrieved 3 November 2016.
  27. 1 2 3 "Diggy Down (feat. Marian Hill) – Single by Inna on iTunes". iTunes Store. 15 December 2014. Retrieved 24 August 2016.
  28. 1 2 3 4 "Diggy Down (feat. Marian Hill) – Single by Inna on iTunes". iTunes Store. 24 July 2015. Retrieved 24 August 2016.
  29. ↑ "Body And The Sun – Album by Inna on iTunes". iTunes Store. 11 July 2015. Retrieved 25 August 2016.
  30. ↑ Cristi Nitzu (3 January 2016). "Topul Anului 2015" [Year-end Chart 2015]. Media Forest (Podcast). Kiss FM. Retrieved 24 August 2016.
  31. 1 2 "Diggy Down (feat. Marian Hill) – Single af Inna på iTunes". iTunes Store. 15 December 2014. Retrieved 24 August 2016.
  32. ↑ "Inna – Diggy Down feat. Yandel & Marian Hill (Official Video)". YouTube. 12 April 2015. Retrieved 29 July 2015.
  33. ↑ "Inna lanseaza "Diggy Down" cu Yandel" [Inna releases "Diggy Down" with Yandel] (in Romanian). Star Gossip. Retrieved 24 August 2016.
  34. ↑ "Diggy Down (feat. Marian Hill) – Single von Inna in iTunes". iTunes Store. 15 December 2014. Retrieved 24 August 2016.
  35. ↑ "Diggy Down (feat. Marian Hill) – Single van Inna in iTunes". iTunes Store. 15 December 2014. Retrieved 24 August 2016.
  36. ↑ "Diggy Down (feat. Marian Hill) – Single by Inna on iTunes". iTunes Store. 15 December 2014. Retrieved 24 August 2016.
  37. ↑ "Diggy Down (feat. Marian Hill) – Single av Inna på iTunes". iTunes Store. 15 December 2014. Retrieved 24 August 2016.

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