Dainese
Inspired by humans. | |
Private | |
Industry |
Motorsport clothing Extreme sports clothing |
Founded | 1972 |
Founder | Lino Dainese |
Headquarters | Vicenza, Italy |
Key people | Lino Dainese |
Subsidiaries | AGV |
Website | www.dainese.com |
Dainese (pronounced die-neh-zeh) is an Italian manufacturer of protective wear for motorcycling, mountain biking and downhill skiing. It was founded in 1972 by its current President Lino Dainese, and is owned by Investcorp of Bahrain, and manufactures in Tunisia.[1][2]
Lino Dainese started the company in 1972 as a young 20 year old business man by making protective motorcycle apparel. The first article of clothing was a pair of motocross pants in Molvena (Vicenza).
The company acquired the Italian helmet manufacture AGV in July 2007.[3]
Dainese has also established a United States division with offices in California, which seeks to further expand their reach in the United States. Original headquarters and main research & development facility remain in Italy.
Dainese has both off-the-rack and more expensive made to measure products. Many of the company's products use materials such as carbon fiber, kangaroo hide, kevlar, and titanium.[4]
Dainese uses its racing sponsorship program to research and develop new technologies. Through 2008 and 2009, Dainese introduced an airbag suit (D-Air) in MotoGP, used by riders Valentino Rossi and Jorge Lorenzo. The suit has an airbag integrated into the leather one-piece suit, which inflates when the suit's internal microprocessor detects a crash. The D-Air suit’s back-hump houses seven sensors, three accelerometers, three gyroscopes and a GPS. The deployment time is 45 thousandths of a second. As of 2015, there have been 1000 successful deployments of the D-Air system.[5]
Sponsorships[6]
Motorbike
- Valentino Rossi
- Andrea Iannone
- Pol Espargaró
- Jack Miller
- Nicky Hayden
- Luis Salom
- Sandro Cortese
- Franco Morbidelli
- Romano Fenati
- Francesco Bagnaia
- Niccolò Antonelli
- Vincent Philippe
- Guy Martin
- Conor Cummins
- James Hillier
- Leon Haslam
- Tom Sykes
- Davide Giugliano
- Tommy Bridewell
- Thomas Chareyre
Wintersports
- Bode Miller
- Alexander Khoroshilov
- Manuel Osborne-Paradis
- Jan Hudec
- Erik Guay
- Florian Eisath
- Werner Heel
- Manfred Moelgg
- Manuela Moelgg
- Cristian Deville
- Sofia Goggia
- Roberto Nani
Bike
Former athletes
Motorbike
Winter Sports
Bike
References
- ↑ "Investcorp buys protective clothing maker Dainese for $163 million". Reuters. Retrieved 29 January 2015.
- ↑ "Dainese chooses Capgemini Italy for the design of IT transformation". Retrieved 12 August 2015.
- ↑ "Agv Helmets". www.agv.com. Retrieved 2015-09-21.
- ↑ "Dainese Official Website: online motorcycle clothing, motorcycle protections and ski clothing. - Dainese". www.dainese.com. Retrieved 2015-09-21.
- ↑ "Dainese Celebrates 1,000 D-Air Deployments Looking back at the history D-Air airbag protection and the new D-Air Misano 1000 jacket.". Cycle World. Retrieved 2015-09-21.
- ↑ "MotoGP and Superbike riders and other sponsored athletes - Dainese". www.dainese.com. Retrieved 2015-09-21.
External links
- Official website
- Popular Mechanics: Could NASA's Astronaut Suits for Mars Be Designed by MIT and the Motorcycle Fashionistas at Dainese?