Concave football boot

The Concave Football Boot is a special boot designed to increase the 'sweet spot' (the area of the boot that makes contact with the ball) by approximately four times. It has evolved the games of Australian Football League, Soccer and Rugby League. Independent testing at Deakin University has shown the boot increases power by between 8-15% and provides increased accuracy with a smaller margin of error. Concave also designed this new boot to protect the metatarsal bones.^[1] The upper of the boot contains a flexible layer of TPU (Thermoplastic polyurethane) and a reinforced cushioning foam composite called "MetaGuard".^[2] Research and development was independently conducted by Monash University and Invetech Systems Pty. Ltd. in Australia. Strategic design thinking and industrial design of the concave device and each year’s boot model range was undertaken by Melbourne-based design group, CobaltNiche who also created the brand design and related marketing material.^[3] The Concave company is globally oriented with offices in Manchester and Melbourne.

Investors and Endorsements

Concave has a number of high-profile investors and former professional footballers involved including former Liverpool F. C. manager Kenny Dalglish and a number of former Australian football representatives including Kevin Muscat, Paul Trimboli, Michael Petersen, Oscar Crino, Warren Spink and Alistair Edwards. Concave also has Australian Football League legends Ron Barassi and James Hird as investors and shareholders.

The boot has been worn by over 40 Premier League players with the most high-profile players being John O'Shea, at that time playing for Manchester United, who wore the Concave "Classic PT+" boots for the first time during the Premier League game against Chelsea at Stamford Bridge. Wes Brown, another player for Manchester United, also wore the boots.^[4] Triple National Premier Leagues Victoria Golden Boot winner and South Melbourne FC striker Milos Lujic is also endorsed by the company, and wears the 'Volt' range.

Distributors

Concave has retail and online distribution in UK, Australia, Japan, Indonesia, USA and Europe.

External links

• Concave Official Site
• Concave Online Store
• Telegraph article mentioning Concave boot
• Soccerlens.com Protection of metatarsal claims
• Premier Design Awards Quantum1 Football Boot
• Footy-Boots Commentary
• Concave Football Boots on Facebook
• Concave Football Boots on Instagram

References