Brit + Co

Brit + Co
Private
Industry Internet commerce and media
Founded 2011
Founder Brit Morin
Headquarters San Francisco, California
Services DIY online media and e-commerce platform
Number of employees
 50+
Website brit.co

Brit + Co is a San Francisco-based company founded in 2011 and known for its DIY online media and e-commerce platform aimed at women and girls.[1] The Brit + Co platform combines e-commerce and education[2] and seeks to connect its users "with makers, designers, chefs, and inventors" to build "a community of creativity."[3]

Overview

Brit + Co was founded in late 2011 by Brit Morin, who has been described as Silicon Valley's "geek-chic answer to Martha Stewart.”[4] Morin is currently the CEO of the privately held company, which has more than 50 full-time employees.[1]

The company launched Brit Kits in late 2012, which started as a subscription-based service that every month delivered curated DIY project kits.[5] Brit Picks, highlights posts from dozens of food, craft and style sites.[6] The company also developed Brit + Co apps for iOS, Android, and Windows Phone[7] and launched a wedding planning website and Facebook app, Weduary.[8] Re:Make was launched in 2013, and is the company’s annual event focused on how technology is reinventing what it means to make and create.[9][10] Held in San Francisco, Re:Make is a two-day event for makers, designers, technologists, chefs and inventors from around the U.S.[9] The event begins with an invite-only conference and concludes with a maker festival open to the public.[9] During the festival, over 100 makers demonstrate their products, and hands-on DIY workshops are provided.[9]

The Brit + Co Shop is a company-curated online marketplace launched in 2014 that sells online classes and DIY project kits.[3]

Funding

Brit + Co is a venture capitalist-backed site. The company raised $1.25 million in seed funding in April 2012 from investors that included Yahoo! CEO Marissa Mayer, Tina Sharkey (former chairman of BabyCenter and co-founder of iVillage), Index Ventures, Founders Fund, General Catalyst Partners, DMGT, Cowboy Ventures, as well as several private angel investors.[6][8][11] In 2013, Brit + Co raised $6.3 million in a Series A funding led by Oak Investment Partners. Also participating in the round were Index Ventures, Lerer Ventures, Cowboy Ventures, Yahoo! CEO Marissa Mayer, entrepreneur Karl Jacob, and “longtime Facebooker” Katie Zacarian.[12]

References

  1. 1 2 "Brit + Co". CrunchBase. CrunchBase. Retrieved 3 June 2015.
  2. ↑ Weber, Harrison (21 May 2015). "Brit Morin's Brit + Co raises $23.1M from Oak Investment Partners and others". VentureBeat. Retrieved 3 June 2015.
  3. 1 2 "About". Brit.co. Brit + Co. Retrieved 3 June 2015.
  4. ↑ Taylor, Colleen (27 September 2012). "Brit + Co. Gets Into E-Commerce With 'Brit Kits', Monthly Deliveries Of All Things Crafty". TechCrunch. Retrieved 19 June 2013.
  5. ↑ Graham, Jefferson (17 October 2012). "Brit Morin is like a digital Martha Stewart". USA Today. Retrieved 20 June 2013.
  6. 1 2 Kelly, Heather (10 May 2013). "Meet the 'Martha Stewart of tech'". CNN. Retrieved 20 June 2013.
  7. ↑ Morin, Brit. "Holy Crap! Brit + Co. is Now an App!". Brit + Co. blog post. Brit + Co. Retrieved 20 June 2013.
  8. 1 2 Tsotsis, Alexia (30 April 2012). "Brit Morin Engages $1.25M From Marissa Mayer, Aileen Lee, Founders Fund And More To Launch Her First App, Weduary". TechCrunch. Retrieved 20 June 2013.
  9. 1 2 3 4 Bloom, Jonathan (12 September 2014). "Re:Make Festival Attracts Creative Thinkers in San Francisco". ABC 7 News. ABC 7 News. Retrieved 3 June 2015.
  10. ↑ "Re:Make by Brit + Co". Brit + Co. Brit + Co. Retrieved 3 June 2015.
  11. ↑ "Brit + Co.". Brit + Co. on CrunchBase. CrunchBase. Retrieved 20 June 2013.
  12. ↑ Taylor, Colleen (25 June 2013). "Brit + Co. Nabs $6.3M Series A Led By Oak Investment Partners To Go Big On Its Tech Media Hub For Makers". TechCrunch. Retrieved 3 June 2015.

Further reading

External links

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