Brigada Mass Media Corporation

Brigada Mass Media Corporation

Type	Private
Founded	October 2005
Headquarters	Brigada Complex NLSA Road, Brgy. San Isidro, General Santos City, Philippines National Broadcast Center 5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati City, Philippines
Key people	Elmer Catulpos (Pres. and CEO, Brigada Group of Companies) Yelcy Catulpos (EVP, Brigada Group of Companies) Kan Balleque (Vice President for Operations, Brigada Group of Companies)
Subsidiaries	Brigada Healthline Dynamic Force Security Agency Brigada Pharmacy
Website	http://brigada.ph

Brigada Mass Media Corporation is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the SOCCSKSARGEN area as a national network with its array of Brigada News FM stations. The corporation maintains three newspaper editions in Mindanao, one TV station, health products and other assets.

Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos City, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati City.

History

Development

It all started with the publication of Brigada News Philippines, first named as "Tolindoy" a daily newspaper/tabloid on October 18, 2005 with a circulation in Gen. Santos City.

It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos. Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.^[1]

In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos City and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.

In January 2012, it expanded its operations once more to television with Brigada News TV 46, Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. Since December 2015, Brigada News TV moved to UHF channel 34.

Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.^[2]

In April 2014, Brigada News FM National Offices in Makati City was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National and completing the three broadcast centers of the network, Manila, Cebu and Gen. Santos.^[3]

As of November 2016, BMMC now has 36 owned and operated stations in the country, larger than its main all-news competitor on FM, Radyo5 News FM

Brigada News Philippines (newspaper)

• Brigada News General Santos
• Brigada News Davao
• Brigada News Cagayan de Oro

Brigada News FM

Overview

Brigada News FM stations are collectively known as Brigada News FM Philippines.with its current slogan Tama Noh!? (Filipino bastardization of Is that right?). Currently, Brigada News FM has 36 owned and operated FM stations across the country and more stated to launch within next year.^[4]

Brigada News operates three network feeds (Manila, Cebu and General Santos City) for stations to simulcast various programming. National news and select musical shows have been provided from Manila on a regular basis since its opening in 2014, while Cebu City formerly provided national content of music until mid-2016 when that purpose was relegated to the Visayas area. However, the Visayas feed can still be simulcast when deemed necessary. General Santos City's feed consists of health oriented shows cleared for all stations during primetime and breaking news from Mindanao when warranted.

Stations

Mainland Luzon

Palawan

Visayas

Mindanao

Notes:
*Upcoming stations
**Luzon Area flagship station
***Visayas Area flagship station
****Mindanao and National Network flagship station

Brigada News FM Cebu City, Toledo, San Carlos and Kidapawan were not Baycomms-operated prior to acquisition. DYWF (Cebu) formerly owned by Vimcontu and DXKX (Davao) formerly owned by Primax Broadcasting Network. The rest are BMMC established and/or acquired from Baycomms.

Brigada News FM Zamboanga first utilized 93.1 FM acquired from Audiovisual Communicators Inc. in 2013 before moving to former Baycomms operated 89.9 FM in 2015.

Brigada News TV

Free TV

Cable TV

Healthline Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation:^[5]

• Power Cells Herbal Capsule
• Drivemax Herbal Dietary Supplement Capsule
• Power Cells Enchanced Glutatione
• Guard-C 500 mg Capsule (Ascorbic Acid as Calcium Ascorbate)
• Power Cells Liniment
• NutriCleanse Herbal Capsule
• Power Cell Soya Coffee
• Fast Relax
• CuraMed Herbal Dietary Supplement Capsule

References

External links

• Brigada Website

Radio networks in the Philippines
Major networks	Aliw DWIZ 882 97.9 Home Radio Bombo Radyo ABS-CBN DZMM Radyo Patrol 630 MOR 101.9 Brigada News FM RGMA Network Barangay LS 97.1 Super Radyo DZBB 594 MBC DZRH Love Radio Cebu(Easy Rock) Pacific(Aksyon Radyo and Yes FM) MBSI PBC(UNTV) UNTV Radio La Verdad 1350 Wish 107.5 Quest RBN RJ 100.3 DZRJ 810 AM RMN DZXL 558 93.9 iFM RPN SBN TV5 92.3 News FM UBSI
State-owned networks	PBS Radyo ng Bayan 738 IBC
Minor networks	EBC DZEC Radyo Agila 1062 Pinas FM 95.5 MBNI
Religious networks	CMN Radio Veritas 846 CEBSI INC Radio 954 DBS FEBC Philippines NDBC SMNI DZAR 1026 Sonshine Radio UCB Philippines(The Edge Radio) ZOE Broadcasting Network DZJV
Regional networks	ABS-CBN My Only Radio Radyo Patrol Apollo Pampanga CLBC Pampanga RGMA Network Super Radyo Barangay FM MBC Hot FM Radyo Natin MBI PBC Palawan PBN Bicol RadioCorp RPN Radyo Ronda SBC Zambales TV5 Radyo5 Viva/Ultimate Oomph! Radio
Campus radio networks	Adamson University Falcon Radio Station Ateneo de Manila University Magis Radio De La Salle University DWSU Green FM Silliman University Silliman NetRadio University of the Philippines DZUP DZLB DYUP UP-FM Radio University of Santo Tomas UST Tiger Radio
Internet networks	Campus Radio Online Dream FM Network MBC Aksyon Radyo U.S. My Only Radio Live Streaming Radio Pilipinas Sutton Radio
Shortwave	Radio Veritas Radyo Pilipinas
HD Radio	iFM 93.9-2 FM Top 40 Hits iFM 93.9-3 FM Classic Hits MOR 101.9-2 Hits MOR 101.9-3 Easy Listening
DTH satellite	TFC Direct! DZMM Radyo Patrol 630 MOR 101.9
Defunct	Baycomms Broadcasting Corporation