American Vision Windows

American Vision Windows
Formerly called
 American Vision Windows & Solar
(trademark)
Private
Industry Construction
Home improvement
remodeling
Founded 1999 in Simi Valley, California
February 10, 2000 (2000-02-10) (incorporated)[1]
Founders William (Bill) Herren
Kathleen Herren
Areas served
 California
Arizona
Key people
 Bill Herren - CEO
Products Windows, doors, shutters, shades, blinds, elastomeric paint
Services Installation
Replacement
Revenue
  • Increase US$ 39.5 million (2015)
  • US$ 37.6 million (2014)
Divisions American Vision Garages, Inc.
(2008-2013)[2]
American Vision Solar, Inc.
(2009-2016)[3]
Website

American Vision Windows, Inc. (AVW) is a home improvement company based in Simi Valley, California, founded in 1999. The company is an exterior remodeling contractor which specializes in window installation and replacement, although it has expanded into other home improvement markets. American Vision Windows has opened locations in California and Arizona.

History

American Vision Windows was originally concepted in 1999 by the Simi Valley residents William (Bill) Herren and Kathleen Herren. The company was later incorporated through Monica Estrada in 2000.[1][4] Bill and Kathleen Herren initially contacted other window contractors to replace their own windows. The Herrens had stated they were unsatisfied with the local window contractors at the time. In response, the Herrens concepted their own window company based on their Christian ideology.[4] The American Vision Windows founders had mortgaged their home and collected investments into starting the company. Company headquarters were opened in Simi Valley, California.[5]

In 2003, American Vision Windows increased 30%,[5][6] and opened offices in Orange County.[7] The company was among an upturn of specialized exterior contractors in 2003.[8] Generating a revenue of 2.3 million from approximately 350 installations,[9] the company opened a branch in the Santa Clara County region in 2005.[10] In 2006, American Vision Windows relocated its headquarters to a 35,000-square foot Simi Valley warehouse location. The company had 125 employees in its three branches collectively that year.[11]

During the 2008 subprime mortgage crisis, American Vision Windows experienced an economic downturn in the home improvement industry and as a result laid off several employees. Around this time, the company explored other home improvement markets - solar energy, window coverings, and garages.[6] The company aimed to financially balance between its windows and other divisions.[6] Although incorporated in 2004, the division American Vision Garages was reestablished in 2008 as a brand for Oasis Garages Purchasing Company, which dissolved in 2013.[2] The division American Vision Solar, Inc. was established in 2009,[3][6] and the company's window coverings division the following year.[12] In later 2010, American Vision Windows opened its branch in Mesa, Arizona.[13]

The company registered the trademarks for the product names "American Vision Windows" in 2010 and "American Vision Solar" in 2011.[14][15]

Corporate culture and affairs

The company's culture has been analyzed as relative to founder Bill Herren's ideas of social sustainability as well as the Christian belief system of both founders. Sheldone Simola for Journal of Business Ethics analyzed this as the basis of the company's goodwill culture among those associated.[16] Journal of Global Business Issues noted founder Bill Herren's influence on the company's employment and rehabilitation of ex-convicts, substance abusers, disabled persons, and homeless individuals. Founder Bill's past consists of former substance abuse and homelessness.[17] The Journal of Global Business Issues as well as the Journal of Business Ethics have considered this to be an example of an "experience of human suffering" motivating faith or Christian influenced corporate practices and coalescing into a faith-based company culture. Herren discussed his own ideas of seeking religious guidance from a higher entity such as the Christian God in regards to ethics within business.[16][18] Sheldone Simola cited American Vision Windows' employment of their Orange County manager as an example of the company's ethics. The manager's previous state of substance abuse and poverty, was discussed as motivating Bill Herren's rehabilitation of the man before advised him on his career.[16] Window and door vendors with similar ethics have been tied to the company as well.[6]

An investor of radio based marketing, the company was reported as a contemporary example of home improvement radio marketing devoid of the hard sell formula. The company's early history narrative dubbed "The Bill and Kathleen Story" is often used as the company's main marketing formula.[19]

American Vision Windows charted in the Qualified Remodeler Top 500 Remodelers and in Remodeling 550 home improvement charts, based upon estimations of the company's gross revenue and product sales. In Qualified Remodeler, the company rose to $37.6 million in 2014,[20] to $39.5 million in 2015.[21] Qualified Remodeler's 2015 assessments evaluate the company as the largest exterior/replacement contractor in California, and the 24th largest remodeler in the United States.[21] In contrast, Remodeling magazine estimated that the company rose from $33.8 million in 2013,[22] before it fluctuated to $37.6 million in 2014.[23] In 2015, the company rose to an estimated $39.5 million, making the company the 12th largest specialty contractor in the United States, and the largest window contractor in California based on its estimations.[24]

References

  1. 1 2 Estrada, Monica (February 10, 2000), AMERICAN VISION WINDOWS, INC. (Corporate file), California Secretary of State: California Secretary of State, C2185718, retrieved June 27, 2016, Search company name
  2. 1 2 Herron, Howard (February 8, 2004), AMERICAN VISION GARAGES, INC. (Corporate file), California Secretary of State: California Secretary of State, C2577122, retrieved August 13, 2016, Search company name
  3. 1 2 Herren, William (May 11, 2009), AMERICAN VISION SOLAR, INC. (Corporate file), California Secretary of State: California Secretary of State, C2577122, retrieved August 13, 2016, Search company name
  4. 1 2 "Bill & Kathleen on KKLA radio". December 2008. Archived from the original on November 19, 2010. Retrieved July 11, 2016.
  5. 1 2 "A Closer Look at a Business Renaissance Executive: An Interview with William R. (Bill) Herren". Business Renaissance Quarterly. Business Renaissance Quarterly. 1 (3). Fall 2006. Retrieved August 12, 2016.
  6. 1 2 3 4 5 Devlin, Katy (May 10, 2012). "Seeing Success in Diversification". Window & Door. Vienna, Virginia: National Glass Association. Retrieved June 27, 2016.
  7. ↑ "Contact Us". 2004. Archived from the original on September 2, 2004. Retrieved June 28, 2016.
  8. ↑ "Specialty remodeling is on the rise.". Qualified Remodeler. November 1, 2005. Retrieved October 5, 2005. - The Specialty 200 became Exterior 200
  9. ↑ Creed, Heidi (May 5, 2015). "Local Window Firm Has Record-Breaking Sales Month" (Press release). PRWeb: American Vision Windows. American Vision Windows. Retrieved 2016-06-28.
  10. ↑ "Our Locations". 2005. Archived from the original on August 17, 2005. Retrieved June 27, 2016.
  11. ↑ "Businesses rushing to lease space in Simi Valley". Simi Valley Acorn. Simi Valley, California: J.Bee NP Publishing, Ltd. April 28, 2006. Retrieved June 26, 2016.
  12. ↑ "American Vision". 2015. Archived from the original on October 13, 2015. Retrieved July 4, 2016.
  13. ↑ "Locations". 2010. Archived from the original on November 19, 2010. Retrieved July 9, 2016.
  14. ↑ "USPTO ISSUES TRADEMARK: AMERICAN VISION WINDOWS". United States Patent and Trademark Office. July 9, 2010. Retrieved October 4, 2016.
  15. ↑ "USPTO ISSUES TRADEMARK: AMERICAN VISION SOLAR". United States Patent and Trademark Office. July 9, 2011. Retrieved October 4, 2016.
  16. 1 2 3 Simola, Sheldone (Jun 1, 2012). "Exploring "Embodied Care" in Relation to Social Sustainability". Journal of Business Ethics. Springer Science + Business Media. 107 (4): 479–480. doi:10.1007/s10551-011-1059-7. Retrieved August 9, 2016.
  17. ↑ Marques, Joan; Dhiman, Satinder; King, Richard (Spring 2007). "Transform Your Workplace: Do Well By Doing Good". Journal of Global Business Issues. Journal of Global Business Issues. 2 (1): 15–27. ISSN 1930-7462. Retrieved August 21, 2016.
  18. ↑ Dhiman, Satinder K (Winter 2007). "Running Successful Organizations Humanly: Lessons from the Trenches". Journal of Global Business Issues. Journal of Global Business Issues. 1 (1). ISSN 1931-311X. Retrieved August 8, 2016.
  19. ↑ Caulfield, John (August 30, 2007). "Cutting Through the Static". Replacement Contractor. Hanley Wood Media, Inc. Retrieved July 4, 2016.
  20. ↑ "Top 500 Remodelers 2015" (PDF). Qualified Remodeler. 2015. Retrieved October 3, 2015.
  21. 1 2 "Top 500 Remodelers". Qualified Remodeler. Retrieved October 4, 2016.
  22. ↑ "2014 Remodeling 550: Replacement Contractors". Remodeling. 2014. Retrieved June 26, 2016.
  23. ↑ "REMODELING 550" (PDF). Remodeling. 2015. Retrieved July 1, 2016.
  24. ↑ "The 2016 Remodeling 550 List" (PDF). Remodeling. 2016. Retrieved October 5, 2016.

External links

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