2010 BWF World Championships

2010 BWF World Championships
Tournament details
Dates 23 August – 29 August
Edition 18th
Level International
Venue Stade Pierre de Coubertin
Location Paris, France
← 2009 Hyderabad 2011 London →
2010 BWF World Championships
Singles   men   women  
Doubles   men   women   mixed

The 2010 BWF World Championships was the 18th tournament of the BWF World Championships, a global tournament in the sport of badminton. It was held at Stade Pierre de Coubertin in Paris, France, from August 23 to August 29, 2010.

Draw

The draw took place on 9 August 2010 in Kuala Lumpur, Malaysia.[1]

Medalists

Medal table

 Rank  Nation Gold Silver Bronze Total
1  China 5 3 3 11
2  Indonesia 0 1 1 2
3  Malaysia 0 1 0 1
4  Chinese Taipei 0 0 2 2
 Denmark 0 0 2 2
 South Korea 0 0 2 2
Total 5 5 10 20

Events

Event Gold Silver Bronze
Men's singles China Chen Jin Indonesia Taufik Hidayat South Korea Park Sung-hwan
Denmark Peter Gade
Women's singles China Wang Lin China Wang Xin Denmark Tine Rasmussen
China Wang Shixian
Men's doubles China Cai Yun/
Fu Haifeng		 Malaysia Koo Kien Keat/
Tan Boon Heong		 China Guo Zhendong/
Xu Chen
Indonesia Markis Kido/
Hendra Setiawan
Women's doubles China Du Jing/
Yu Yang		 China Ma Jin/
Wang Xiaoli		 China Cheng Shu/
Zhao Yunlei
Chinese Taipei Cheng Wen-hsing/
Chien Yu-chin
Mixed doubles China Zheng Bo/
Ma Jin		 China He Hanbin/
Yu Yang		 South Korea Ko Sung-hyun/
Ha Jung-eun
Chinese Taipei Lee Sheng-mu/
Chien Yu-chin

Men's singles

Seeds

  1. Malaysia Lee Chong Wei (Quarterfinals)
  2. Denmark Peter Gade (Semifinals)
  3. China Lin Dan (Quarterfinals)
  4. China Chen Jin (Champions)
  5. Indonesia Taufik Hidayat (Finalist)
  6. Indonesia Sony Dwi Kuncoro (First Round, retired)
  7. Vietnam Nguyen Tien Minh (Third Round)
  8. Indonesia Simon Santoso (Second Round)
  9. Thailand Boonsak Ponsana (Third Round)
  10. China Bao Chunlai (Third Round)
  11. Denmark Jan Ø. Jørgensen (Second Round)
  12. Japan Kenichi Tago (Second Round)
  13. South Korea Park Sung-hwan (Semifinals)
  14. India Chetan Anand (First Round)
  15. Germany Marc Zwiebler (Third Round)
  16. Malaysia Wong Choong Hann (Second Round)

Results

  Quarterfinals Semifinals Finals
                                       
  1  Malaysia Lee Chong Wei 15 21 12  
5  Indonesia Taufik Hidayat 21 11 21  
  5  Indonesia Taufik Hidayat 21 22  
  13  South Korea Park Sung-hwan 10 20  
3  China Lin Dan 13 13
  13  South Korea Park Sung-hwan 21 21  
    5  Indonesia Taufik Hidayat 13 15
  4  China Chen Jin 21 21
     Chinese Taipei Hsueh Hsuan-yi 24 5 13  
4  China Chen Jin 22 21 21  
  4  China Chen Jin 19 21 21
  2  Denmark Peter Gade 21 8 11  
   Japan Kazushi Yamada 19 12
  2  Denmark Peter Gade 21 21  

Women's singles

Seeds

  1. China Wang Yihan (Third Round)
  2. India Saina Nehwal (Quarterfinals)
  3. China Wang Xin (Finalist)
  4. Denmark Tine Baun (Semifinals)
  5. France Pi Hongyan (Quarterfinals)
  6. China Wang Shixian (Semifinals)
  7. China Wang Lin (Champion)
  8. Germany Juliane Schenk (Third Round)
  9. Hong Kong Zhou Mi (First Round, retired)
  10. Japan Eriko Hirose (Quarterfinals)
  11. Netherlands Yao Jie (Third Round)
  12. Hong Kong Yip Pui Yin (Third Round)
  13. Russia Ella Diehl (Third Round)
  14. South Korea Bae Seung-hee (Second Round)
  15. Bulgaria Petya Nedelcheva (Third Round)
  16. South Korea Kim Moon-hi (Third Round)

Results

  Quarterfinals Semifinals Finals
                                       
  10  Japan Eriko Hirose 16 17  
7  China Wang Lin 21 21  
  7  China Wang Lin 21 21  
  4  Denmark Tine Baun 11 8  
4  Denmark Tine Baun 21 21
   Chinese Taipei Cheng Shao-chieh 18 13  
    7  China Wang Lin 21 19 21
  3  China Wang Xin 11 21 13
  5  France Pi Hongyan 13 15  
3  China Wang Xin 21 21  
  3  China Wang Xin 21 11 21
  6  China Wang Shixian 19 21 16  
6  China Wang Shixian 21 21
  2  India Saina Nehwal 8 14  

Men's doubles

Seeds

  1. Malaysia Koo Kien Keat / Tan Boon Heong (Finalists)
  2. Indonesia Markis Kido / Hendra Setiawan (Semifinals)
  3. Denmark Mathias Boe / Carsten Mogensen (Quarterfinals)
  4. China Guo Zhendong / Xu Chen (Semifinals)
  5. China Cai Yun / Fu Haifeng (Champions)
  6. Chinese Taipei Fang Chieh-min / Lee Sheng-mu(Quarterfinals)
  7. South Korea Jung Jae-sung / Lee Yong-dae(Quarterfinals)
  8. Denmark Lars Paaske / Jonas Rasmussen (Quarterfinals)
  9. Indonesia Alvent Yulianto / Hendra Aprida Gunawan (Second Round)
  10. United States Howard Bach / Tony Gunawan (First Round)
  11. Japan Hirokatsu Hashimoto / Noriyasu Hirata (Third Round)
  12. Chinese Taipei Chen Hung-ling / Lin Yu-lang (Third Round)
  13. South Korea Ko Sung-hyun / Yoo Yeon-seong (Third Round)
  14. China Chai Biao / Zhang Nan (Third Round)
  15. India Rupesh Kumar / Sanave Thomas (Third Round)
  16. Malaysia Choong Tan Fook / Lee Wan Wah (First Round)

Results

  Quarterfinals Semifinals Finals
                                       
  1  Malaysia Koo Kien Keat
 Malaysia Tan Boon Heong		 23 21 21  
7  South Korea Jung Jae-sung
 South Korea Lee Yong-dae		 25 13 14  
  1  Malaysia Koo Kien Keat
 Malaysia Tan Boon Heong		 21 21  
  4  China Guo Zhendong
 China Xu Chen		 14 18  
4  China Guo Zhendong
 China Xu Chen		 21 23
  8  Denmark Lars Paaske
 Denmark Jonas Rasmussen		 16 21  
    1  Malaysia Koo Kien Keat
 Malaysia Tan Boon Heong		 21 18 14
  5  China Cai Yun
 China Fu Haifeng		 18 21 21
  5  China Cai Yun
 China Fu Haifeng		 21 21  
3  Denmark Mathias Boe
 Denmark Carsten Mogensen		 11 18  
  5  China Cai Yun
 China Fu Haifeng		 21 21
  2  Indonesia Markis Kido
 Indonesia Hendra Setiawan		 16 13  
6  Chinese Taipei Fang Chieh-min
 Chinese Taipei Lee Sheng-mu		 14 14
  2  Indonesia Markis Kido
 Indonesia Hendra Setiawan		 21 21  

Women's doubles

Seeds

  1. China Ma Jin / Wang Xiaoli (Finalists)
  2. China Du Jing / Yu Yang (Champions)
  3. Chinese Taipei Cheng Wen-hsing / Chien Yu-chin (Semifinals)
  4. China Cheng Shu / Zhao Yunlei (Semifinals)
  5. Japan Miyuki Maeda / Satoko Suetsuna (Quarterfinals)
  6. South Korea Ha Jung-eun / Kim Min-jung (Quarterfinals)
  7. China Pan Pan / Tian Qing (Quarterfinals)
  8. South Korea Yoo Hyun-young / Jung Kyung-eun (Quarterfinals)
  9. Japan Mizuki Fujii / Reika Kakiiwa (Second Round, retired)
  10. Bulgaria Petya Nedelcheva / Russia Anastasia Russkikh (Third Round)
  11. Singapore Shinta Mulia Sari / Yao Lei (Third Round)
  12. Russia Valeria Sorokina / Nina Vislova (Third Round)
  13. Thailand Savitree Amitrapai / Vacharaporn Munkit (First Round)
  14. Thailand Duanganong Aroonkesorn / Kunchala Voravichitchaikul (Third Round)
  15. Japan Shizuka Matsuo / Mami Naito (Third Round)
  16. India Jwala Gutta / Ashwini Ponnappa (Third Round)

Results

  Quarterfinals Semifinals Finals
                                       
  1  China Ma Jin
 China Wang Xiaoli		 21 17 21  
6  South Korea Ha Jung-eun
 South Korea Kim Min-jung		 19 21 12  
  1  China Ma Jin
 China Wang Xiaoli		 10 21 21  
  4  China Cheng Shu
 China Zhao Yunlei		 21 10 13  
4  China Cheng Shu
 China Zhao Yunlei		 21 21
  5  Japan Miyuki Maeda
 Japan Satoko Suetsuna		 8 14  
    1  China Ma Jin
 China Wang Xiaoli		 9 17
  2  China Du Jing
 China Yu Yang		 21 21
  8  South Korea Yoo Hyun-young
 South Korea Jung Kyung-eun		 14 17  
3  Chinese Taipei Cheng Wen-hsing
 Chinese Taipei Chien Yu-chin		 21 21  
  3  Chinese Taipei Cheng Wen-hsing
 Chinese Taipei Chien Yu-chin		 16 15
  2  China Du Jing
 China Yu Yang		 21 21  
7  China Pan Pan
 China Tian Qing		 20 18
  2  China Du Jing
 China Yu Yang		 22 21  

Mixed doubles

Seeds

  1. Indonesia Nova Widianto / Lilyana Natsir (Quarterfinals)
  2. Denmark Thomas Laybourn / Kamilla Rytter Juhl (Quarterfinals)
  3. Poland Robert Mateusiak / Nadieżda Kostiuczyk (Second Round)
  4. Indonesia Hendra Aprida Gunawan / Vita Marissa (Third Round)
  5. Denmark Joachim Fischer Nielsen / Christinna Pedersen (Third Round)
  6. China He Hanbin / Yu Yang (Finalists)
  7. South Korea Lee Yong-dae / Lee Hyo-jung (Third Round)
  8. China Zheng Bo / Ma Jin (Champions)
  9. India Valiyaveetil Diju / Jwala Gutta (Quarterfinals)
  10. China Tao Jiaming / Zhang Yawen (Quarterfinals)
  11. Chinese Taipei Chen Hung-ling / Chou Chia-chi (Second Round)
  12. South Korea Ko Sung-hyun / Ha Jung-eun (Semifinals)
  13. Thailand Songphon Anugritayawon / Kunchala Voravichitchaikul (Third Round)
  14. Thailand Sudket Prapakamol / Saralee Thungthongkam (Third Round)
  15. England Nathan Robertson / Jenny Wallwork (Third Round)
  16. Chinese Taipei Lee Sheng-mu / Chien Yu-chin (Semifinals)

Results

  Quarterfinals Semifinals Finals
                                       
  1  Indonesia Nova Widianto
 Indonesia Lilyana Natsir		 19 21  
8  China Zheng Bo
 China Ma Jin		 21 23  
  8  China Zheng Bo
 China Ma Jin		 15 21 21  
  12  South Korea Ko Sung-hyun
 South Korea Ha Jung-eun		 21 11 16  
9  India Valiyaveetil Diju
 India Jwala Gutta		 16 19
  12  South Korea Ko Sung-hyun
 South Korea Ha Jung-eun		 21 21  
    8  China Zheng Bo
 China Ma Jin		 21 21
  6  China He Hanbin
 China Yu Yang		 14 10
  16  Chinese Taipei Lee Sheng-mu
 Chinese Taipei Chien Yu-chin		 14 21 21  
10  China Tao Jiaming
 China Zhang Yawen		 21 18 17  
  16  Chinese Taipei Lee Sheng-mu
 Chinese Taipei Chien Yu-chin		 13 8
  6  China He Hanbin
 China Yu Yang		 21 21  
6  China He Hanbin
 China Yu Yang		 21 21
  2  Denmark Thomas Laybourn
 Denmark Kamilla Rytter Juhl		 19 17  

Competition Logo Plagiarism Controversy

In August-2013, Brazilian news portals reported that the competition logo had been plagiarized by a company named Telexfree[2][3][4][5][6] which became operational only in 2011, two years after Badminton World Federation (logo owner) and Taïo Design Consulting (logo creator) launched the official brand for 2010 BWF World Championships. Because of this issue, Telexfree have decided to execute a re-brand campaign[7] without giving any official explanations about the case or if there is any legal action moved by the logo owner.

Telexfree and Yonex BWF World Championships Paris 2010 logos

References

  1. ↑ "The draws revealed". yonexbadminton.com. 2010-08-09. Retrieved 2010-08-10.
  2. ↑ "Telexfree announces re-brand after rumors of plagiarism. (Portuguese)". Exame Magazine. Retrieved Dec 7, 2013.
  3. ↑ "Acre's governor declares support Telexfree, suspected of financial pyramid". IG Economia. Retrieved December 12, 2013.
  4. ↑ "Telexfree Logo Plagiarism and God (English)". Behind MLM. Retrieved Dec 7, 2013.
  5. ↑ "Telexfree after Ponzi Scheme, a Plagiarism case(Portuguese)". Veja Magazine. Retrieved Dec 7, 2013.
  6. ↑ "Telexfree or BFW ?(Portuguese)". Canal do Otário. Retrieved Mar 19, 2014.
  7. ↑ "Telexfree re-brand - Official Video (PT)". Vixmais and Telexfree. Retrieved Dec 7, 2013.

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