12BET
 | |
| Private | |
| Industry | Online gambling |
| Founded | 2007 |
Area served | International |
| Products | Sports betting, casino |
Number of employees | 200-300 |
| Website | Available in Multilingual |
12BET, founded in 2007, is a sports betting and online casino provider licensed by the Isle of Man Gambling Supervision Commission.[1]
Sponsorship
In 2009, it became the official betting and gaming partner of Newcastle United.[2] Also in the same year, it inked a two-year shirt sponsorship deal for Sevilla.[3]
During the 2011-2012 season, 12BET became Wigan Athletic’s sponsor. The deal lasted for two years.[4]
In 2013, the company became the first stadium sponsor and official betting partner of the newly promoted Crystal Palace.[5]
A year after partnering with Crystal Palace, 12BET sealed a one-time sponsorship agreement with Coventry in January 2014.[6] Also in the same year, it was the official shirt sponsor of Hull City. The collaboration between the two lasted for two (2) years.[7]
In 2015, 12BET established ties with Swansea as their official betting partner.[8]
12BET also sponsored tournaments such as the World Open professional ranking snooker tournament[9] and UK Championship.
Controversy
Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace’s management appeased its fans that the stadium’s name will not be changed.[10]
Following the 2016 Cheltenham Horse Racing festival, 12Bet took the unprecedented step of voiding winning Cheltenham bets and arbitrarily closed the accounts of thousands of customers.[11] 12bet argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses.[12] However, after a furious response on social media, 12bet apologised and agreed to refund 75% of the affected customers.[13] While ruling out a criminal investigation, the Isle of Man Constabulary continue to monitor allegations of withheld funds.[14]
References
- ↑ "License Holders on the Isle of Man". Gambling Supervision Commission. 2015. Retrieved 28 August 2015.
- ↑ "Betting Partners Announced". Newcastle United. 19 August 2010. Retrieved 28 August 2015.
- ↑ Elington, Mark (14 August 2009). "Soccer-Sevilla agree two-year shirt sponsor deal with 12BET". Reuters. Retrieved 28 August 2015.
- ↑ "12BET.com signs up as Wigan Sponsor". IGaming Business. 12 July 2011. Retrieved 28 August 2015.
- ↑ Bloss, Andrew (16 August 2013). "Crystal Palace FC confirm sponsorship deal with 12BET". Croydon Guardian. Retrieved 28 August 2015.
- ↑ Perry, Keith (17 January 2014). "Sky Blues secure one-off betting sponsorship deal for FA Cup game at Arsenal". Coventry Telegraph. Retrieved 28 August 2015.
- ↑ Dollard, Rory (17 July 2014). "Hull sign record shirt sponsorship deal with bookmakers 12BET on two-year contract". Dailymail. Retrieved 28 August 2015.
- ↑ "Swans sign 12BET as new Official Betting Partner". Swansea City. 16 July 2015. Retrieved 28 August 2015.
- ↑ "12BET.com to sponsor snooker's World Open". IGaming Business. 15 September 2010. Retrieved 28 August 2015.
- ↑ Bloss, Andrew (12 August 2013). "Selhurst Park will not be renamed says Crystal Palace co-owner Stephen Browett". Croydon Guardian. Retrieved 28 August 2015.
- ↑ Stanton, Jenny (1 April 2016). "Angry punters say online bookmakers are refusing to pay them their Cheltenham race winnings and closing their accounts". Daily Mail. Retrieved 6 April 2016.
- ↑ Mackay, Hamish (1 April 2016). "Furious punters accuse bookies of withholding thousands in Cheltenham winnings and closing accounts for no reason". Daily Mirror. Retrieved 6 April 2016.
- ↑ Lees, Jon (5 April 2016). "Punters refunded after 'bonus abuse' U-turn". Racing Post. Retrieved 6 April 2016.
- ↑ Darbyshire, Adrian (5 April 2016). "Isle of Man eGaming regulator investigating allegations made against four online bookmakers". Isle of Man Today. Retrieved 6 April 2016.